Hey there, I'm Benjamin from Loves Data.
In this video, we're going to cover how to create a draft campaign in Google Ads and
look at the recent updates Google has made to campaign creation.
This update means you will receive instant feedback as you're creating your campaign.
So if something isn't quite right with the settings, you can adjust them while you're
setting up your campaign.
And when you create a new campaign, each step is saved, so you can pick up where you left
off.
Okay, let's head to Google Ads to create a new campaign...
I've already logged into my demo account, and we're looking at the overview for all
of my campaigns...
Google's update means we can create a new campaign right on this overview page by selecting
'New Campaign'...
And you can still create a new campaign, by selecting campaigns...
And then clicking the blue plus sign...
But let's head back to 'Overview'...
And create a new campaign...
We can now select the overarching goal (or objective) for our new campaign.
For example, if we want our campaign to generate new leads, we can select 'Leads'...
This will then help guide the creation of our new campaign.
And you can also choose 'without guidance' if you already know the type of campaign you
would like to create.
I'm going to select 'Leads', but choose an option that aligns with your needs.
Now we can see the different types of campaigns we can create in Google Ads.
We can choose from 'Search', 'Display', 'Shopping', 'Video', 'Smart', and 'Discovery'...
For this campaign, I'm going to select 'Search' which means we will be creating a campaign
that shows our ads on the Google Search Network...
Now we can select the types of leads we want for the campaign.
This is optional, so I'm just going to click 'Continue'...
Across the top, we can now see the steps we need to complete to create our new campaign.
Each step will be automatically saved, and if you want to jump to a step, then you can
click it at the top at any time.
Okay, let's name the campaign...
I'm going to deselect 'Search Partners' and the 'Display Network', so that the ads will
only show on Google search results.
Now let's jump down to 'Targeting and Audiences'...
I'm going to change the location targeting to San Francisco...
And I'm going to exclude the United States...
This means our ads wouldn't be displayed, so we can see that Google Ads now includes
an alert as we're creating the campaign, so we can quickly fix the mistake...
Today I'm going to leave the other default options and I'm going to head down to 'Budget
and Bidding'...
I'm going to enter a daily budget of ten dollars...
And I'm going to leave the default bidding strategy which will automatically adjust my
bids to try and achieve the most number of conversions within my budget.
If you'd like to learn more about the different bidding options, then check out the extra
resources below this video.
Okay, so there are other options we can choose from, but I'm happy, so I'm going to click
'Save and Continue'...
Now we're on to the second step.
It's time to create our ad groups.
At the top, we can see we're creating a 'Standard' ad group.
This means we will need to write ads for the keywords we include in each of our ad groups.
However, we can change this to 'Dynamic' so that Google Ads automatically creates the
headlines for our ads.
I'm going to leave this as 'Standard' and let's name our first ad group...
Now we can enter the keywords for the ad group...
As a general guide, I recommend aiming for 5 to 10 keywords per ad group.
This will help to ensure that you are being targeted with your keyword grouping and it
will mean you can write ads that closely relate to the keywords.
To learn more about keyword research, check out the extra resources in the description
below this video.
Now let's add one more ad group...
For your campaign, you can take more time at this step to create additional ad groups,
or you can add them after you've created the campaign.
It's up to you!
For this campaign, I'm going to start with two ad groups, so I'm going to click 'Save
and Continue'...
Now we're on the third step.
It's time to write our ads.
You will see all of the ad groups that you've created and for each ad group, you should
aim to write two or three compelling ads.
Your ads should be closely related to the keywords in the ad group, and you should aim
to highlight the benefits and features of your offering.
The objective is to get people to click your ad and then convert on your website.
When you've finished writing your ads, it's time to click 'Save and Continue'...
Now you will see any suggestions for your campaign and a brief summary of your campaign
settings, including the budget and targeting.
Before we publish our new campaign, I want to show you that Google Ads has automatically
saved our progress as a draft campaign.
So let's close our new campaign...
We're looking at our current campaigns, so let's click the blue plus sign...
We can see there's an option called 'Resume Draft Campaign'...
So let's select this option...
And let's click 'Resume Draft'...
We can see our draft campaign is loaded and we can select any of the steps we've already
completed.
Let's click 'Review'...
We can now publish our campaign...
Now that we've published the campaign, Google will review our keywords and ads.
Then our campaign will be up and running.
This also means we will start to spend our advertising budget.
So if you'd like to make additional changes before you begin to show your ads, then I
recommend either pausing the campaign or pausing the ad groups inside the campaign.
So let's go ahead and pause our new campaign...
This means we can finish building out your campaign before we start to show our ads.
When you're ready to launch your new campaign, all we need to do is enable it.
That's it!
So that's how you can create a draft campaign in Google Ads.
If you stop creating a new campaign, it will automatically be saved as a draft.
And remember, that another great option for creating a draft campaign is to publish the
campaign and immediately pause it.
This lets you build out the complete campaign.
Then you can unpause the campaign when you're ready.
Have you created any draft campaigns?
What do you think of the new campaign creation steps?
I'd love to know!
Let me know in the comments below.
And if you found this video helpful please subscribe, share it with your friends, and
hit the like button so I know to make more videos like this.
See you next time!