In this video, we're going to talk about how you can write a LinkedIn headline that
attracts more leads for your business.
And that will also let you know, three most common mistakes entrepreneurs make with their headlines
so that you do not have to make those yourself.
Before we dive in, give this video a cheeky like and subscribe to my channel, so at you
know everything about LinkedIn going forward.
With all that out of the way, I have one question for you.
How much time do you think people spent on your LinkedIn profile?
Is it a couple of minutes?
A couple of seconds?
A couple of nanoseconds?
The truth is that our time is super precious these days, and everyone is competing for it.
If you want your ideal clients to invest in your product or service, you
first need to capture their attention.
And guess what?
That's exactly what your LinkedIn headline is supposed to do I want you
to think of your LinkedIn headline as the storefront for your business.
If it's enticing enough, your ideal clients will feel compelled to walk into the shop.
However, if your LinkedIn headline is plain and boring, your potential clients will
forget they ever landed on your profile, and then we'll just move on with their day.
Before I give you the exact script that I teach to business owners within our LinkedIn Bootcamp,
let me first show you the three biggest mistakes
I see entrepreneurs making with their headlines, so that you could avoid them.
Mistake number one.
Your LinkedIn headline says that you are the CEO of your company.
I want you to humor me for a second.
Let's pretend that you are a sushi shop owner.
If you only had one side on your storefront and it said this shop is owned by XYZ
limited, do you think you would get many customers coming through the door?
Well probably not, because they have no freaking idea that you actually sell sushi.
You might have menus at the back of the restaurant, but how is that actually helpful if
the storefront has no mention of sushi whatsoever?
You see this same analogy applies to LinkedIn.
Saying that you are the CEO of your company is not very helpful, because it
actually does not tell your ideal clients,
what is it that you sell?
What is it that you offer?
And obviously if people don't know what you sell, they cannot buy from you.
Let me know in the comments, if you have seen business owners say this in their headlines.
And by the way, if you're one of them, please don't be shy.
Let us know in the comments below, because by the end of this video, you
will know exactly how to it from your headline to actually attract more clients.
Mistake number two.
Your LinkedIn headline is boasting about your accomplishments.
Now I am sure you have achieved many remarkable things in your life.
However, using your entire headline to boast about your PhD's, MBA's, Forbes 30 under 30 and
all the other awards you have collected over the years might look impressive to recruiters.
However, you are in no way, helping yourself to actually generate leads.
Why?
Because your ideal clients still have no idea what you can help them with?
They don't know if an MBA means that you are a sushi shop owner, or you
can help them with video editing.
Can you see how not helpful that is?
Mistake number three.
Your LinkedIn headline is too vague.
By now it might be thinking to yourself, okay Vendy, I get what you're saying.
I need to tell people what I actually do.
And that's remarkable.
However, I really want you to try to resist these general phrases.
Like marketing specialists, recruiter, business consultant, wealth coach, because
they're simply too broad and I still don't quite understand what is it that you do
and if you're a good fit for me.
For example, if your LinkedIn headline says that you are a wealth coach, what is
it like you can help me with specifically?
Is it stocks?
Is it real estate investing?
Is it estate planning?
Could it be money mindset?
Can you see how we simply do not have enough information to make a well-formed decision?
And what does a confused mind do?
It always says.
And that's how you lose a potential lead.
At this point you might be shouting, okay Vendy, enough with the mistakes.
Just tell me what the LinkedIn headline is supposed to look like.
Okay darling, I will let you in on the secret.
This is the exact script I teach to business owners with an our LinkedIn Bootcamp.
And by the way, if you want more information about the bootcamp, be sure to message me on LinkedIn.
But now let's get back to the script.
This is the secret formula.
I help your ideal client, your offer, system you use and the call to action.
Let me give you an example here, so it makes a bit more sense.
I help small business owners save tax and make more money by automating their accounts.
Ask me about the streamline accounting program.
Your LinkedIn headline is your storefront.
So you'd definitely want to get it right.
You also want to grab the free Quickstart Guide to LinkedIn, where I explain how you
can get in front of your ideal clients.
Want to make my day even brighter superstar?
If so, please give this video a thumbs up and subscribe to my
channel to help me grow in YouTube.
I appreciate you being here and I'll see you in the next episode.