we signed up six new agency clients in the last 14 days alone and in this video
i'm going to teach you how but before we get into it make sure you're subscribed
with your notification bell turned on and let's get started with the video
okay so for those of you that don't know me my name's jordan plattson i'm the
owner of affluent.co we're a multi-service digital marketing company here in the uk
and we've literally generated millions in new revenue for companies all over the globe now
over the last two weeks we've signed up six new high ticket high paying clients for our agency
and we haven't had to outbound whatsoever they've all been inbound now we had a team meeting about
this last week and we decided that this would make for really great content for new aspiring agency
owners and existing agency owners as well and we were trying to establish what are the things that
we've done differently as an agency over the last three years that have allowed us to three years
after launching be able to turn away more business than we say yes to and sign up six high ticket
clients in the last two weeks so let's go through things that we do differently the first one is we
prioritize results over everything else we don't care about vanity metrics likes comments shares
or any of that we care about cash in the bank for our clients traceable return on investment but it
wasn't always like this okay three years ago when i launched the agency i was a one-man band i was
in a sales job tele sales business development manager and i did not know how to run facebook
ads whatsoever i had no clue how to generate new revenue for businesses in a marketing sense okay
and so when i signed up my new my first restaurant client i did not know how to fulfill facebook ads
and i'm saying facebook ads because that was my service of choice there are many services you can
offer google ads seo website development whatever that may be but facebook ads is the service that
we focus on and we focused on back then as well and so when i signed up this restaurant i had no
clue what i was doing okay i learned on the job i literally took every bit of facebook ad training i
could get my hands on it was incredibly stressful we managed by the skin of our teeth to get return
on investment during that first month but i would not recommend anybody else doing that because of
how stressful it was okay as a new start agency owner you should at least learn the basics of how
you're going to deliver a service or how you're going to get return on investment for your clients
learn some basic strategies ultimately you're not going to have true confidence in your ability
until you actually sign up a business you're not going to have true knowledge until you put it into
practice but at least learn the basics before you sign up a client well from that restaurant we then
signed up a gym we signed up a furniture store we signed up e-commerce businesses we signed up a
a kitchen and bathroom showroom and every single time we signed up a new industry we had to learn
how to market for that industry and so over time i got really really good at facebook ads because
i was the only person in that business i was a one-man band and so many people say to me jordan
should i outsource my service delivery when i start off or should i fulfill it myself now me
personally i'm a strong believer in learning how to fulfill your service yourself because
number one it is going to give you ultimate confidence it's going to give you confidence
in your ability to get results for businesses and that's going to give you confidence in any sales
environment okay because you are going to know your worth you're going to know that you can get
return on investment because you understand the service you're actually trying to sell
if you mess up when you sign up a client if you screw up you don't get the results something goes
wrong at least you take the lessons from that at least you learn what you need to change next time
around if you sign up your mate or some outsourcer or some facebook ads guy and they screw up okay
you don't get the lessons from that you just get the complaints from the client and the chances are
when you're a new start agency you don't have a lot of money unless you've got investors you
this is a business model which is attractive to people because you don't have to invest money to
start off with and so when you sign up clients if you outsource right away you're not going to have
a lot of cash you're probably going to go for the cheap guys these are not going to be high quality
facebook ads guys high quality facebook ads guys you have to pay at least a thousand pounds a month
for you're not going to want to pay that when you start off so they'll probably screw up your client
ad account you'll have a massive headache or at the very least you'll fall out with your mate
who you've taken on as your business partner so my recommendation would be learn how to fulfill the
service yourself it's more cash in the bank for you you get the lessons and you actually get to
master a new skill which you can have confidence in actually selling to clients now it's so easy
for new start agency owners to get clouded by cash to only care about service charges and signing up
clients for selfish reasons so they can make money but believe me when you flick the switch when you
make your priority making other people money cash will gravitate to your agency because you're going
to get referrals your clients are going to talk about you all business owners are friends of
other business owners they're going to tell their friends they're going to come to you you're going
to get inbound inquiries and inbound inquiries are the easiest clients in the world to sign up
you literally do not have to work for them because they are already pre-sold by your existing clients
and the only way you're going to get that is by delivering exceptional results and we don't just
preach about this okay we practice about it we literally award other agencies around the world
in recognition for consistently generating exceptional client results because we know that
is the secret to agency success it's generating amazing results for your clients so focus on that
don't focus on the service charge and if you are a new agency owner you're struggling to sign up
your first client don't be afraid to work for free get a case study get some testimonials
because that's what's going to make you grow or at least sign someone up on a severely reduced
rate to start off with so you just get that case study all you need as a num as a new agency owner
is that first client your first client should be your number one priority and it doesn't matter how
you get that it's not about the cash it's about the case study and the leverage you can gain
from that now the second thing we've done is build inbound sales systems now as an agency we didn't
have a website until 12 months into launching our business we're making five figures a month profit
at this point and so you don't need a website when you're first starting out but it does put
you at a competitive advantage if you have a nice website and at least some kind of application form
when we introduced our website and our agency application form which in a way dequalifies our
potential clients it asks them the questions which tell us whether they're a good fit for us rather
than whether we're a good fit for them when we did that we realized what we've been missing
out on all this time because the amount of new inquiries inbound enquiries we started getting
just skyrocketed and i think the reason for that is businesses were put off giving us inbound
enquiries beforehand because there wasn't an obvious path to apply to work with us so
when we introduced the website and the agency application form go on our website you can uh
you can have a look at that you can take whatever you want from that do not copy us word for word
because our lawyers will come after you but take as much inspiration as you want from that this is
i want to help other agencies grow but that agency application um really did skyrocket our inbound
applications another thing we did is we created a case study funnel i'll see if i can throw that
up now we have an agency case study funnel where we're running through some of our client results
live ad accounts and we're literally talking about the strategies we use within our agency
and what makes us different the things we care about such as return on investment that's our
ethos the secret to affluence is the fusion of world-class products with exceptional marketing
all of that fun stuff we're literally running through an introduction of ourselves the team
and that case study again it generates a constant stream of inbound leads from organic traffic both
from websites and through our social media platforms such as youtube instagram facebook
linkedin and anywhere else that people find us the third and final thing we concluded was our
personal brand and our agency brand i recommend every single agency owner considering launching
a personal brand even if it isn't just for your agency even if it's just for you as a business
owner believe me a personal brand is invaluable the opportunities that present themselves
to you when you have a personal brand when you're seen as a thought leader within your industry
they are exceptional i've generated multiple six figures on a yearly basis profit i've stacked on
an extra multiple six figures on a yearly basis from the relationships that i've built through my
personal brand opportunities that would never have come across my desk if i didn't have an affluent
personal brand if i wasn't a thought leader within the marketing space and you don't need to have a
large youtube channel lots of you will be thinking okay jordan that's all well and good you got 100
000 subscribers well first of all let's remember i only launched this channel two and a half years
ago so you two in two and a half years time if you still haven't launched one you've got no excuse
you really can build anything over time you just need to be consistent with your uploads consistent
with your audience and give the people what they want to see um so two and a half years ago
launched this but forgetting the youtube channel right we have so many inquiries from instagram
we get so many inquiries from linkedin from seo from the blog post that we're putting out we're
constantly putting out content on our personal brand now of course when you're first starting
out you're not going to have a lot of time to be putting out content but just be conscious of your
personal brand and the way you appear online don't be posting club photos all over your
instagram and facebook don't be outreaching on a personal account at least create a new business
account to do your outreach or adapt your personal account to be a little bit more professional just
be conscious of the brand you're building around your name everybody has a personal brand it's just
taking ownership of the image or opinion or view that other people have of you based off what they
see about you online and so as a new start agency owner start documenting your journey provide
value to your niche give them hints and tips give them more for free than other agencies expect them
to pay for and believe me over time you will start getting inbound enquiries so those are the three
main things that we concluded are responsible for us being in a position we are in three years after
launching the agency and we're not a unicorn we haven't done anything that nobody else can
replicate any of you watching this right now can do what we've done in the same time period if you
put the same amount of work in the same amount of consistency the same amount of dedication to
getting results to hitting your outreach numbers when you start off it's a privilege that we don't
have to outreach right now because at the start believe me i was working myself to death with my
outreach numbers reaching out to 20 new businesses every day for a long time until i got to where i
wanted to be it's a privilege i earned the right to now not have to outreach new business to get
inbound inquiries because we've established this brand and we're known for getting exceptional
results for our clients and any of you guys can do that as well all you need to do is be consistent
and just one final tip for you guys sign up high quality clients and i'm not talking about clients
which are going to pay you loads of money i'm talking about businesses who have the foundations
they have a good brand they have good products or services okay they actually have a good product
or service that people genuinely want if they've got existing sales that's even better you want
to try and avoid startups companies with good reviews okay they have to have the foundations
if you create the best facebook ad in the world you have the most amazing marketing strategy but
the product or service or the brand isn't right it simply will not sell so put your effort when
you are outreaching when you are generating leads for your agency put your efforts into
making sure they are high quality businesses because sometimes signing up a low quality
business can really throw you back um because it makes you question whether you can get results or
not when the problem isn't you it's the client so guys that's the end of this video i hope you
have enjoyed it i hope this has been valuable for you if you want more information on the
six clients we signed up go to affluent.com there hyphen hub and you'll be able to see
our latest blog post where we literally run through those six new clients we name them and
we're going through some of the things that we're doing for them if you want to check that out go
check that out put a link in the description but yeah that's them for me please do share
this with somebody else who get value from it and i'll speak to you all very very soon cheers guys