Welcome
to Advertising
Copy and Layout for Spring 2015.
The class number is
ADVR 3250, so you'll know you're in the right place,
and my name is Lise Cutshaw.
I am the instructor for this online class,
and this is the first video. This video will just be sort of a general
introduction to me,
and to the class very
non-specifically. I will create another video
to talk about the syllabus. But for now, I want to introduce you to me,
and I won't talk about myself very much because
that's pretty darn boring, but
I am a graduate of ETSU.
I have three degrees from ETSU:
a degree in phys ed and music, if you can imagine.
I wanted to be a singing kickball teacher,
originally, but then went back to school and got a degree in journalism
and public relations,
and then I have a master's also
in communication, or in what they call professional communication,
also from ETSU. But most of my career, all
of my career really, has been in some form or another of communication.
I started out in newspapers and worked at all the local newspapers
and some in Kentucky and some in North Carolina.
I was an editor for the Joint Chiefs of Staff,
Modern Aids to Planning program in the
1980's, and although working for the Pentagon sounds really exciting,
it is not terribly exciting. But living in Washington DC was very much fun.
I have worked, in
addition to the newspapers in the area, I have worked at ETSU for
about 15 years now, most of that time
as a full-time teacher in the communication department
that is now called mass comm, and
the last
four or, I guess almost five years now, I have worked for Mary B Martin School of
the Arts,
which is and arts... fine and performing arts program
within the College of Arts and Sciences. I
do their marketing and media and do that full-time
and only teach now and then as an adjunct
these days. This class, however,
is going to be exciting because
it is an online class. It is the first time that
advertising copy has been taught online. It has always been taught on ground
and I have always
taught in-class courses. So, this is a first
in a number of different ways. I hope that you all will help me make this a
success
by giving me your feedback and...
consistent feedback, not just at evaluation time,
to help me make this the best online course that it could possibly be,
as well as just a successful course in general for you all
and for you're learning hopes and pursuits.
I'm
hoping that you all will join me in introducing yourselves
and I will make an assignment online
asking you all to create a PowerPoint about yourselves and I will create one
myself
as well and then we can share those
online and get to know each other a little bit.
I do hope that
we can have some synchronous times when we can meet
through some of the marvelous programs
that are sort of like Skype or FaceTime
but a little fancier than that perhaps, for us to meet as a whole class
and, not terribly often, because I know
part of... probably the reason why you're taking this class,
is so that you can do it on your own time. But this is the kind of class in
which
it's going to be really important for us to give each other pretty immediate
feedback
to ideas and concepts. So,
one of the things, and I'm hoping to share with you in this
shorter video, kind of some
ways in which I hope that we can
talk with each other and better learn in an online setting
without it being all on D2L,
but sometimes being a little more personal.
There's a wonderful program called WebEx
that I have access to as a faculty member and a staff member at ETSU,
and it is very similar to Skype, but we can
meet, in a large forum, as many as 500 people,
and there are only going to be 20 people in this class at the
maximum.
But we can all meet at once and I'm hoping that that will work out for you
all,
that we can find a synchronous time or a time when we can all meet
literally in real time. In fact, I'd like to ask you
if you would email me if there is a time
or a couple times that you
feel consistently, from week to week,
let's say on Tuesday's
at 5 p.m., that might be a good time when you could meet
in a synchronous meeting on WebEx.
There may not be times when you could have a synchronous meeting
and, if so, I hope that you'll tell me that.
But if you would send me an email to cutshaw c-u-t-s-h-a-w
at ETSU dot edu. (cutshaw@etsu.edu)
and let me know if there might be one or two times when
you could conceivably... not every week, but
every so often, maybe every other week, have a synchronous meeting with the
whole class.
And if you end up having to miss that because
that's a day that they rescheduled you at work or you had to do something else
then obviously that's going to happen
in a class of nineteen to twenty people. But please send me an email and let me know if
there might be
a preferred time and maybe we could all meet at
four or five o'clock on one afternoon
every other week or so or maybe it's a lunchtime
that everybody seems to have in common. I'll try to sort through those and
figure that out.
I am also hoping that
through Google Hangouts that you all can meet as teams
to do some brainstorming.
That would not be a constant thing, but for some of our assignments,
that give-and-take again,
communication of minds,
thinking creatively. I think it's going to be really crucial
to making this particular class a success.
The whole brainstorming process is
one of the most exciting things about what we do in
public relations and in advertising.
If there are times when
you can meet with a team, I'll let you kind of work that out
between your teams as to when you can do that.
So I'm looking at some synchronous meeting times,
sometimes whole class, sometimes
as you all might schedule between a team. There will probably be
some
times when I'd like to meet
with you and your team to talk about some ideas that you have brainstormed.
Some of that we can do by email certainly.
Some we can do by discussion board,
and so I'm looking at many different ways in which we can communicate and
share ideas
and feed on one another's ideas because they're not kidding
when they say that two heads are better than one.
They certainly are, and I can tell you in my case
that an additional brain
coming back at me with feedback and ideas
is so very helpful, cause, you know, I only have half of a brain,
so you add another brain to it and I've got one and a half brains and that's pretty
good.
The class in general will be organized with
one to two assignments a week. It will vary
from week to week and certainly for the first couple weeks we'll start out a
little bit slower.
The first assignment in most of the sections will be sort of a practice
assignment
and I will be giving you feedback on that, but it won't be graded,
per se. Your second assignment typically
will be about the same sort of
material that you had learned in that first practice assignment,
and then that second assignment will be graded.
I like to give you the chance to learn the material,
familiarize yourself with that process, or that particular technique,
and then actually put that into practice
and be graded on that then.
You'll have a final project
and we'll start talking about that at about midterm,
but again, I will create a syllabus
recording or video for you
that will talk about those assignments more specifically and we'll sort of walk
through the syllabus together in that
video. I do want to let you know that, in addition to
WebEx and Google Hangouts,
I'm expecting that you all will need
a Microsoft Word type program, some sort of word
or text based program,
that you can type in your assignments
and then submit them to me through Dropbox.
So, if you have difficulties accessing a program that is similar to
Microsoft Word or is Microsoft Word,
please let me know and we will try to work that out.
Your feedback in this class,
throughout the entire process, not just at evaluation time,
is going to be so important because
I don't live in a vacuum. I should not be in any way intimidating to you.
I hope that you will feel like you can contact me
if you have questions or if you have concerns, that there's something that is
not working well for you,
if I'm moving too fast. That communication between
us, the Students and to me,
and from me back to you, pretty much constantly,
is going to be essential to making this class a success.
So, please feel free
to contact me anytime.
I welcome that. I will make sure that you have my phone number as well as my email,
and that you can just contact me with
anything that's on your mind regarding this class, with questions,
with any need for any additional help and
I just hope that it's going to be an exciting class for you all and
I already feel excited about working on it
as I plan and I hope that
this new year is going to be wonderful for you all.
Happy New Year!!! And I will see you again
in the syllabus
video. Whoo Hoo!