Hey, what is up guys? It's Rafael here
Your 7 figure e-commerce coach coming at you from my Airbnb here
and today I want to talk about something that I've been seeing multiple multiple times and
We're already four days into the new year
and I've seen it time after time after time and I want to really address it and it's the number one reason why people
Fail and if you do this to why you will fail with e-commerce in 2019
2020 whenever you start it, if you do this thing you will fail so I want to really talk about this and
what it is is
Splitting your focus. So the what really triggered me to do
This video was I saw one of the guys that was in my coaching program and he posted an Instagram story
That he was doing like some other project and some other two three things said he was doing outside
Of his e-commerce business and I was like, hey, dude, what are these projects? What are you doing?
He's like, oh, yeah
I'm like working 14 hours a day on these four projects and they're all like kind of going well
but none of them have have hit and
I'm like
that's exactly why none of them have hit because you're focusing on four different things and
People I see I see people time and time and again focusing or like 10 different things, you know
If they open an ecommerce store, they open three if they if they open an ecommerce store
they want to do a Kickstarter and they want to do a YouTube channel and they want to do a
social media marketing agency and they want to do all these different things again and again and again and
like they want to do ten different things and see which one hits and
That's one of the worst things. I've seen coming from a lot of gurus, especially like high-level
Gurus that are telling you you have to do this and post, you know
You have to post to youtube videos a day and you have to post on Facebook ten times a day and on Instagram ten times
A day and this and this and this and you have to start this business in this business
Like that's the best way to fail. That's literally the
path to failure if you're not a
Multi-millionaire yet. If you're not super successful at one business, there is no reason to start a second one
There's no reason to start a third one
Once you get one business to super successful levels, then you can think of your second business
Like that's that was my thing. Like my thing was I never focused. I never you know started ten different things agency EECOM
I did, you know, I was doing jobs on up work. I was doing affiliate marketing
I was doing YouTube and I was doing all this stuff and
I just decided to cut out all the noise, you know
If you see in like Facebook groups, if you see on YouTube if you see things of you know
Maybe someone that's doing something that you haven't done
like let's say you're doing e-commerce and you see someone in affiliate marketing with a Ferrari and you think oh
Affiliate marketing where it's at. Let me start affiliate marketing on the side of e-commerce since this is what's gonna work. Well
It's not because affiliate marketing it's better than e-commerce
it's because they've been
Grinding at affiliate marketing for years and years and years and that's what you don't see that's what nobody sees like
I've seen some ads of people, you know, I just started ecommerce six months ago
And now I'm fucking rich and I have this apartment like no that's not real like these people have been
Grinding for years and years and years. That's why I tell all my students and all the people are watching my videos. I
Tell them I've been grinding at this for years. And now that I've been grinding at it for years. I've been able to you know
Afford things like this apartment of four trips a for travelling around the world now that I've been grinding at it for years
I've been successful in EECOM
Then I started coaching and I started consulting and I started teaching people how to do the same thing
Like it's not that I started two at the same time and see all which one pops which one gives you more money
No, it's like a sort of one got it successful
and then I started the second one and I see this like
Splitting your focus that is literally the worst thing you can ever
Do the worst thing you can do in business in life
And anything is just split your focus
like the only
Reason why I would recommend someone splitting their focus is if they have a nine-to-five job that they need to keep
Right, if you need a job to survive and you want to build a business on the side
That's completely cool. Like you can have a job and the business because obviously that's for obvious reasons
You have to pay the bills. You're not just going to go to your parents basement
But if you want to build a business don't build three don't go for don't build like I've seen some people it's absolutely insane one
Of the guys that I actually respect and the marketing space. I saw him posts that he was starting to do from projects
He was starting to e-commerce brand and he was starting to Kickstarter. And when I saw that I was like, okay
you know, he's gonna fail like now it's the time when he's gonna fail and
Some people have been really really successful
they start like two or three businesses and then they just plummet because they split their focus unless you have
Hundreds of thousands or millions of dollars to spend on hiring people to help you do that. That's completely fine
But if you don't which I'm guessing you don't if you're watching this video
Then it doesn't make sense to start a new business like the most successful people in the world Warren Buffett
Jeff Bezos Elon Musk, they all focused on one thing
Until they made it
Absolutely ridiculously successful and then they started a second thing like, you know, Jeff Bezos, obviously Amazon
He's been grinding at it for like 25 years Elon Musk
He did PayPal sort of sold it for a bunch of millions of dollars
And then he started a second thing why I'm Buffett, Berkshire Hathaway
That's the only thing they've been focusing on and like I've been studying people
Being that are making millions and millions and billions of dollars
And that is the sole
thing that I see every single one of them do is they focus
They do not split their focus and if you split your focus you're guaranteed to fail
Because think of it like you're starting different sports
Right and you want to start swimming you want to start running and then you want to start fighting?
I don't know doing it like wrestling in something now. Let's say that you start swimming and you learn how to hold your breath underwater
But in order to learn how to breathe on the water like hold your breath underwater
You have to train 10 hours a day like 10 hours a day every single day
You learn how to breathe underwater, but you also have to learn how to run faster
So instead of doing 10 hours a day of holding your breath on the water
You do five hours a day, and then you do flowers a day of running, but now you're doing wrestling as well
So you have to do instead of 10 hours each you obviously don't have that time in the day
Because that's that's what I'm talking about. Like time is the most important resource. It's not like it's not money
It's not it's just time. So now let's say you have those three things. You're spending three hours on each one every single day
You are not going to be someone that is spending ten hours a day on one thing
They are absolutely going to crush you and every single person. That's just not splitting
The focus is gonna crush you in every single event. So now
Now that you're trying three hours a day and I was on on those three things one
you're gonna be overwhelmed and you're gonna be stressed out of your life and
you just here to be an unhappy person in general and
then those three things you're not gonna get good on any of them because you need 10 hours a day to get good and
you're doing only three so you're gonna be average mediocre at those three things and
You're not gonna have success in any of them. Like that's the thing
I see like a lot of people they think oh hustle hustle hustle. I need to start another business in another business another business
Yeah
But I mean I get that I get that rationale I get that I completely get you know
why people start multiple businesses I get why people join hundreds of courses, I get why people, you know,
they start a bunch of stuff because they think you know hustle mode the more I hustle no more money I make
that's not necessarily true because you know the more you hustle the more money you make but you have to focus on
What to hustle like it's not just hustling
it's hustling on the things that need to be done in order to focus on one path and
absolutely master it because
That's why I like people like addicts peckers Sam Evans
I'm sure you've heard of him and I listen to them all the time Dan Henry people like that. I've built
Multi-million dollar businesses. They have one business one funnel one. They have one service like alex becker now
It's just market hero. Like if you watch his one of his last videos and I highly recommend you watch it. It's called
It's called why I'm quitting YouTube and Instagram and the guy says like he's just quitting everything
except here's one focus, which is market hero and
Like I absolutely respect that. I know that he's gonna take market hero to like multiple millions the most hundreds of millions or billions even
just by focusing on it and like focus is the thing that has helped me build my econ business and now like
Now that I got that to the point where it's automated. I have people working for me on it. Now. I'm doing consulting
I just started this stuff and I mean I basically started like teaching people in July of
2018 which was like six seven months ago
Before that I have been working for four years
Four years on my econ business and then I decided okay. Let me teach it. I'm pretty good at it now
Before you know, I got a to like multiple millions of dollars and then I decided okay, I should start teaching this now
It's not like I started teaching and EECOM at the same time
No, it's like I did one got it successful. And then I did the other one
So if you want to study Commerce and you don't want to fail if you don't want to fail
2019 2020 I'm talking to you right now. If you do not want to fail. I know you don't don't start five businesses start one
one business and get it successful and like a court that somehow it says a lot is
The grass isn't greener on the other side
It's greener where you water it and what that means is
like you might think you might you might see someone on a Ferrari or you might see someone in an ad and you
You know, they're in a different type of business and you think oh it's because of that business because of his niche
It's because yeah his niche that's that's a huge one
Like I see a lot of people like, oh, I see these people make you a bunch of money in that niche
Should I sell that should I sell cat?
Should I sell cat socks instead of the jewelry that I'm selling or should I sell should also kids boots?
Instead of selling, you know the computers or whatever tech or gadgets whatever that I'm selling. It's not the niche. It's not the industry
It's not the business type
it's it's just that they
focused and they worked on it for years and years and years and put money into them put time and everything and effort and the
Whole effort has gone into that niche in that business and now they've skyrocketed now
they've mastered it absolutely mastered and I made like millions of dollars on so
Yeah, this is my personal
Recommendation like if you do not focus on one thing you will never be successful like the most successful people in the world
They focus on one thing they get a successful and then they start a new thing right after
That has been successful. So yeah
That's the video that I want to leave you with today
It's a little bit of you know, just a wake-up call like 2019 is here like it's the year of making it absolutely epic
It's your year. It's like I want to see student results. I want to see people absolutely crushing it
Even if you never pay me, like if you never pay me sent for my advice, that's okay
I still want you to be successful if you're watching this video. Anyway, there's a training the first thing in the description
It's a training how to build successful e-commerce business in
2019 by combining Google Facebook and Instagram
Which I teach in this channel
If you like this video
feel free to click on
the other videos in the channel here or and check out the training and the first thing in the description my private coaching program as
Well, I invite you to join that if you want like one-on-one help group help from me personally
And then yeah, that's about it subscribe to the channel. Thank you for watching
I will see you in the next one and just focus focus focus focus
That's the key like don't split your focus. Don't fail and this year. You're gonna make it epic
Have a great year and I'll see you in the next one
You