- Google isn't the only search engine out there.
There's other searches that are getting hundreds
and hundreds of millions of visitors a month,
if not billions of visitors a month.
Hi everyone, I'm Neil Patel,
and today, I'm going to teach you how to
rank on page one of Bing.
(calming music)
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I know I always cover Google, and how to get
the most out of Google, but look,
Bing, even though it's not the most
popular search engine, it's still super popular.
You can get millions of visitors a month from Bing.
I know sites that are, right now, that are
dominating on Bing and literally get over
million visitors a month.
So, don't just focus all your time and attention on Google,
you need to focus on Bing as well, and that's why,
I have this video, is to walk you through
step-by-step of how to rank on Bing.
So let's get started.
Tip number one, unlike Google, on Bing,
we found that exact match domains perform even better
than they do on Google.
So if your domain is Hotels.com and you're trying
to rank for all the hotels terms,
you're going to do much better on Bing
than you would on Google.
Now, what we also found with Bing
through experimentation is,
we already know that, hey all these prime domains,
like Hotels.com, are taken or Cheaphotels
or whatever it may be,
but there's many versions of it.
There's the .org, the .net versions, there's a .co versions.
You can get any of these extensions and still do well
on Bing from everything that we tested.
So, if you can't find the .com version, that's okay.
Don't stop yourself there.
Look for the exact match version that is
any other extension, and if you already have a site
and you don't want to do that,
make sure your keywords are in URL.
With Bing, we found that a super important factor,
cause we're looking at the domain name, as well as URL.
So if your keywords aren't in your URL,
such as yourdomain.com/keyword, you won't rank
as highly for that term.
The second tip I have for you is,
don't forget keyword usage in the fundamental areas.
So H1 Tag, Title Tag, Meta Description,
your first paragraph of that page.
If the keyword is on all the right places,
and again to recap, Title, Meta Description,
Heading, First Paragraph, and of course,
throughout the content as well,
you're much more likely to do better in Bing.
If you don't have in all those places,
like you skip out the Heading Tag,
within the first few paragraphs,
you won't rank as well on Bing.
Keyword placement from everything that we've tested
is very important.
The third tip, just like Google,
high quality content is super important.
You don't want to push out mediocre content.
Bing knows there's too much content to index,
they're in the same position as Google,
in which, if the content's not amazing,
they don't want to rank it.
So before you write new context, I always recommend
checking out the Content Ideas Report in Ubersuggest,
where you can type in a keyword and it shows you all
the popular blog posts.
You don't want to just copy what's already popular,
you want to have something that's new, fresh,
but it'll give you ideas of what's working and what's not.
You want to do more articles like the stuff that's working
and less of the stuff that's not working.
The fourth tip I have for you is leverage social media.
Unlike Google, social media is
much more important with Bing.
They've publicly stated how they use social signals
to determine ranking.
So you need more social shares from Twitter,
you need more social shares on Facebook,
you need to get out there on LinkedIn.
Microsoft owns LinkedIn, keep that in mind.
Microsoft also owns Bing.
Microsoft was one of the first early investors in Facebook.
Right, so all these deals that they set up
help them get access to this data.
So if you don't get the social shares,
you're not going to do well.
Remember how I mention in the previous tip,
the Content Ideas Report in Ubersuggest?
It shows you what content people like and what they don't.
It breaks it down not just based off of backlinks
or search shaft, it also breaks it on
based off of social shares.
That's again, really important for this tip
because, if you're creating content that
no one wants to share,
you're not going to do that well on Bing.
But the moment you get those social signals,
we've found that if you get them extremely fast, as well,
you're ranking starts skyrocketing much quicker in Bing.
Tip number five, leverage Bing's webmaster tools.
Similar to how Google has webmaster tools,
you're probably not signed up for Bing's webmaster tools.
This will tell you errors, issues, anything wrong
with your site, what you need to fix.
You need to be leveraging this on a regular basis.
When you do this, you'll get more insights,
more data, and it'll help you rank better on Bing
because it's not about what you see or
what you think needs to be improved,
their webmaster tools will tell you
what changes you need to make, as well.
The sixth tip I have for you is focus on user experience.
Bing, over the last few years has making a big push on this.
As someone doing a search, clicking through
on a result, and then hitting the back button
right away and bouncing back from your site,
are you getting people what they're looking for
based on tech?
Are they going to multiple pages on your site?
All of this is really helpful because
if you're providing the best experience,
you'll rank higher on Bing,
and similar to Google, they're using things
like brand queries, as well,
and that all plays into user experience.
If you don't put a user first,
you'll find that, yes, in the short run
you may get some decent rankings on Bing,
but you won't stay there.
You need your user metrics to be amazing.
And the last tip I have for you
is check out the SEO Analyzer Report on NeilPatel.
It'll analyze 150 pages on your site for free,
tell you what errors to fix, the tool isn't just
optimized for Google, but we've also created that tool
so it's optimized for Bing, as well.
So if you go through it, look for the errors,
fix them all, and it'll break them down step-by-step,
in recommendations, and orders them in priority,
and if you do it step-by-step, you'll find
that your rankings will be better
on Bing over time, as well.
If you need help with you Bing SEO,
check out my ad agency Neil Patel Digital.
Thank you for watching, make sure you like this video,
share it, subscribe.
Thank you for watching, cheers.