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you're gonna fail it's okay to your
knees your skin bloody fail and that's
okay because you know what you know down
deep inside are all of you that's how
you learn you need to be motivated by
failure how'd you learn how to walk you
crawled then you fell down busted your
tooth got some blood in your mouth get
up and you walk you will fail at some
point in your life accepted you will
lose you will embarrass yourself you
will suck at something if you don't fail
you are not even trying
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failure is a part of the learning
process right what's the risk of failure
what you'll be embarrassed or risk of
how do you distinguish failure from
learning in your whole life you know
failure implies that it stopped that the
game stops right if it's part of a
you're failing and then you learn then
that learning is part of the moving
forward right so that is what the
process is like fail learn move forward
and constantly do that because your
cutting edge you're going where people
haven't been before success is merely
the hangover of failure and that failure
is an essential ingredient in creating a
learning atmosphere for you so that you
can accrue those learnings so small
incremental steps of failure and collect
enough learning so that you can arrive
at success right I think we're taught in
the system that failure is something
that you should be ashamed of failure is
for the dumb kids because you can f you
get a D
right you're not competent you didn't
comply you didn't create the evidence of
your worthiness success doesn't look
like an a-plus it doesn't look like a
hundred and ten and extra credit and
failure isn't as simple as an F and it's
not always always a failure could be
very gray right and being able to
discern what you might arrive at an
event or in your life where you think
that wow I've succeeded and you're
getting the affirmation from all these
outside forces but if it's not aligned
authentically with to whom which you are
it could very much feel like failure
failure is part of life I mean
the difference for me though is I look a
failure as a stepping stone to success
and it's a speed bump I know I'm gonna
fail but it's not failure if you learn
something and so gotcha I've made so
many mistakes there's so many things out
but every time I do it just becomes it
becomes a way for me to explain to
someone else what it takes you know
here's what I've done I think I have the
ability influence people because I talk
about my failures I talk about all the
things that messed me up but I show
people that didn't let it stop me and
you don't need to stop you and I think I
think that's really the secret I see if
you're playing it safe you're not gonna
win if you're playing it safe like that
all say you know you were talking your
little girl better to be safe than sorry
well that's a bunch of crap it's not
better be safe than sorry it's by trying
things that you figure out how far you
can go you've got to get outside the box
like it's reported Edison tried 3000
ways before he built the incandescent
light he said he didn't deal 3,000 times
he said there was 3,000 different steps
to building a light bulb well there's
different steps to get to where you're
going and I really do treat winning and
losing exactly the same I do not let it
upset me it wasn't as though in creating
these companies that we thought that we
would be successful I thought that the
most likely outcome was failure but but
it was still worth doing even though the
odds of success were low if you
constantly remind yourself after every
defeat after every setback every time
you get knocked down I've got a saying
if life knocks you down try and land on
your back because if you can look up you
can get up see a lot of people because
of failure they stop they stop believing
let me share something with you you will
fail your way to success yes eight out
of ten millionaires have been
financially bankrupt you will fail your
way to success it doesn't matter how
many times
Phil it doesn't matter how many times
people tell you that you can't do it it
doesn't matter if you don't have a dime
in that Bank
you will fail your way to success
getting it wrong isn't that bad that's
the other thing when when we make
mistakes and we've made Dizzy's like the
fire phone and many other things that
just didn't work out I can I could live
we don't have enough time for me to list
all of our failed experiments but the
big winners pay for thousands of failed
experiments so you try something like
prime and it was very expensive at the
beginning it cost us a lot of money
because what happens when you offer a
free all-you-can-eat buffet who shows up
to the buffet first the heavy eaters
it's scary it's like oh my god did I
really say as many prawns as you can eat
and and so that is what happened but
shows but surely we could see the trend
lines we could see that you know the
different all kinds of customers were
coming and they appreciated that service
well you find them to an idea the idea
of losing never enters my mind
see I have worked with Giants
I had the good fortune of working with
Sir Edmund Hillary he was the first man
to stand on top of the world and I
worked with him on three different
occasions and the only difference in
that Hillary and Bob Proctor is in his
his size now he's gone now but he was a
big man he shook hands with me his hand
wrapped right around mine I felt like Oh
dwarf you know and and talked into him
like it never entered his mind he
wouldn't get to the top of the mountain
but he failed in 1951 he failed in 1952
it wasn't until 1953 that he got to the
top of the moment no people had died for
centuries trying to do that he said I
knew if I could see it in here I get a
hold of out here still a man wrote that
in the book he could seat your head you
can hold it in your hand and that's
right and if you're not prepared to lose
you're never gonna win because you're
always playing it safe and there's no
there's no reward man I like micro
failure
I like micro failure I hate macro
failure like death of their business is
bad to me you know it's funny I'll use a
boxing analogy my favorite boxing bad
watch a lot of boxing
I think boxing is a very interesting and
I know and I'm super into mixed martial
arts but I grew up on boxing I
understand it better and I like watching
it because there's so many things that
happen in boxing first of all what I
love about boxing is there's nowhere to
hide you know like it's super
interesting right
there's nowhere to hide number two
there's something there's a scenario
boxing that I love the most
there's for some reason there's nothing
more interesting to me than watching
somebody get knocked down in the first
round and then go on to win the fight
easily it's an interesting psyche right
and I like that and this is what I'm
thinking about it which is like here's
what's bad in boxing and in business
going into a fight getting knocked out
in the first round and losing the match
bad getting knocked down and then having
the adversity to readjust to what you
got caught on and navigating it too
easily when a fight is remarkable that's
how I think about entrepreneurship
people the reason so many people
struggle with entrepreneurship is you
have micro failures almost daily and
they're very in-your-face
you can't hide and I like that I like
failure I'll because I think I deserve
it I hate when people don't respect the
game when I fail it means I thought and
I like that because I think people get
audacious
you don't make excuses for the failure
you grieve it you feel the pain you know
brush it off you don't downplay it you
feel the pain and you don't rush to feel
better now listen this is the principle
of life I'm about to tell you to get
past it you got to go through it that's
true in so many areas but it's
particularly true with failure to get
past your failure that failure not you
got to go through it you can't go around
your failure you can't go over your
failure
you can't go under your failure you
can't ignore your failure you need to
grieve the failure you need to feel the
pain now we don't like feeling bad but
grief is a good thing
grief is the way we get through the
failure and grief is the way we learn
the lessons so often we want to just
when we fail we want to just forget it
push it aside stuff our emotions and
then immediately go to the next thing
when you stuff your emotions when you
swallow your emotions your stomach keeps
score it's kind of like what if you took
a can of coke and you shook it up for a
long time and then you put it in the
freezer what's gonna happen to it
it's gonna explode eventually is gonna
come out sideways and this happens in
your life when you don't deal with your
emotions properly this is why sometimes
six months after failure a marriage
falls apart our six months after
somebody gets laid off work there's
another problem there's a physical
health problem things like this because
you've shaken up the can and you've got
all these emotions feeling inside of
shame and regret and fear and and and
insecurities and all the things that
come with failure and you're not dealing
with them and so you shake it up and he
said we're just gonna put this in a
refrigerator try to forget about it and
we're gonna freeze it and it's gonna
explode and it's gonna come out sideways
in an affair or in wrong behavior or an
impulsivity or an addiction or all kinds
of other things I've seen this thousands
of times in people's lives you don't
minimize it you don't rush to feel
better to get past your failure you've
got to go through the failure
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