Hi there, coaches.
It's Carolin Solda here.
Today, I want you to show how to plan and prepare for networking events, and create
an advanced strategy that has the power to increase your visibility, help you gain more
clients, and build strategic partnerships.
Stay tuned until the end of this video because I'm also going to be inviting you to the hottest
networking and training event just for coaches this year.
You don't want to miss it.
Before we get started today, make sure you subscribe to our channel and you hit the bell,
so you get notified when new videos become available every Wednesday.
All about helping you go from passion to profits in your coaching business.
Just over the last 12 months, my team and I attended several networking events.
One of those events resulted in over 150 new prospects for our coaching business.
Another event resulted in speakers that are now coming to speak on our big, annual event
later in the year.
At our last event, we were able to meet both coaches and experts that we're now interviewing
for positions in our coaching business.
So if you were not convinced about events before, maybe I've got you convinced now.
Let's talk about the 10 steps you should take right away to plan and prepare for a successful
networking event.
Step number one is to determine your objectives for the event.
Now, this might seem self-explanatory and you might say, "Hey, Carolin, I know why I
want to attend events.
I want to network."
Yes, I get it, but think about who you want to network with.
Events can be big, they can be overwhelming and stressful.
The last thing you want to do is run around at the event and potentially miss out on meeting
someone really important.
At our big, annual event in September, we expect over 500 coaches from all around the
world.
These coaches will be attending for several, different reasons.
Number one, they want to access and learn the strategies to scale their business to
the seven figure mark.
But they also want to make key connections and build relationships.
They're looking for clients.
They 're looking for key partnerships, maybe affiliates, maybe referrals, maybe even hiring
someone, hiring other coaches to help them grow their coaching businesses.
As you can see, it's really important for you to get super clear on your number one
objective, so you can be sure you're meeting that objective and you're walking away from
a successful networking event.
Step number two is to pick your events and mark them in your calendar.
Once you know your key objective, then you can take a look at events that are going to
be coming up this year.
You want to look at their size, their location, the agenda, and the audience.
If your objective is to connect with as many people as possible, then you want to be attending
a larger event.
If you feel more comfortable in a more intimate setting and you want to build deeper relationships
with people, a more intimate, smaller event might be preferable for you.
The location, of course, is important because you want something that is very convenient
and maybe even fun and exciting for you in a location that you've always wanted to travel
to.
The audience and attendees of the event are really important because you want to be connecting
with the right people.
The agenda, of course, is really important.
So you want to get clear on the actual knowledge you want to take away from this event.
Think about the training you want to be participating in, the speakers you want to be listening
to, and the learnings and key a-has and breakthroughs you want to receive from the event.
Step number three is to make sure you order enough business cards for the event.
Believe it or not, I still meet people at networking events who do not have business
cards, right?
Nowadays, everybody should have a business card, even if you are an online entrepreneur
and you're not used to attending events and you're working behind your computer screen,
you still need business cards to be a legitimate business.
So make sure you print the card, design it a couple of weeks before the event to give
yourself enough time to have it shipped to you and have the cards ready.
Step number four is to research speakers.
If you're attending an event that has a lot of speakers, you should be researching them
individually before you attend the event.
This is important because that might help you specifically target a speaker and get
yourself in front of them.
Ideally, connect with them and take a few minutes speaking with them to build those
relationships, to get to know them better.
You never know what's gonna come out of a relationship with a speaker like that, but
it's great for visibility and it might help you down a road in your coaching business.
When you're researching speakers, I recommend you go to their website, of course.
Read their bios, read their accomplishments.
Find out if they have written a book.
Find out if they have a podcast, maybe a YouTube show.
Find out about their programs.
If they're associated with any charities.
Whatever might be important to that speaker, so when you have a conversation with them,
you can talk to them intelligently.
They already know that you're a fan and you know about them, and you can ask them appropriate
questions.
Step number five is to make a very specific plan for who exactly you want to meet at the
event.
So in addition to researching speakers, you should know who you want to meet, so that
you can place yourself in situations, very strategically, at the right time, to optimize
your chances to meeting the right people.
At our event for Passion to Profits Live, in September, we always offer a networking
gala.
We offer a cocktail hour.
We offer networking breaks and we also offer yoga in the morning.
Look at your events and see when these events offer networking time and breaks, and specific
opportunities for you to be visiting booths and table, have round table discussions, and
all the opportunities for you to really connect with the kinds of people you're looking for,
so that you walk away with the connections that you really wanted.
Step number six is to get really clear on the kind of training you want to receive at
events.
When we attended events last year, we had one goal and one goal only.
That was YouTube.
We wanted to launch a highly successful YouTube channel.
We wanted to know about content creation and production and marketing.
How to rank videos, and so much more.
So we targeted events with experts in YouTube, so that we could learn from them, we could
meet them, we could speak with them, and we could come away with the information that
we needed to build and launch a successful channel.
Think about what it is that you need right now in your coaching business.
At our big, annual event, From Passion to Profits Live, in September, we will show you
how to build a seven-figure coaching business.
We will talk about the millionaire mindset, the sales funnel you need to develop leads,
them marketing you need, your evergreen coaching business model.
Your offerings, your unique value proposition, and so much more.
It will be delivered in a very sequential way, so you can build a plan and you can step
away from the event with an action plan and steps that you can implement immediately.
I also have something really exciting for you right now.
We're actually offering tickets to From Passion to Profits Live at an early-bird discount
right now.
Plus, I have a secret discount code for you, down below in the description.
So check that out.
Go to From Passion to Profits Live dot com, take a look at the event, grab your discount
code below the video, in the description, and grab your ticket right now.
You don't want to miss it.
Step number seven is one of my most favorite things to do with my clients.
They come to me and they say, "Carolin, how can I make connections that are lasting?
How can I make an immediate impression on someone?
How can I be memorable?
How can I do all of this without being fake and cheesy," right?
Our biggest fear when we go to networking events is to come across pushy or inauthentic
or fake and just cheesy, so we stay away from them.
But if you have an elevator pitch that is authentic, that is sharp, to the point, and
memorable, you can meet people in a very short amount of time and leave an amazing impression
on them.
So if you don't have your elevator pitch ready, now is the time.
A very simple format for you to use to come up with your elevator pitch is, "I work with,"
whom?
So you fill your audience in there.
"I help them accomplish A, B, and C." That's where you enter your outcomes.
For example, I work with new coaches and I help them go from zero to full-time income
in less than four months.
Very simple, right?
Tells you who I work with and it tells you the big outcome I accomplish for my clients.
Step number eight is to research your events even more, to see where you can exhibit, maybe
speak, maybe sponsor, or even host a round table discussion.
At the events we attended last year, we always looked at whether we could have a booth or
table, or that we could host a round table discussion.
Whether I could speak or put my team on stage, or how we could connect with people even more,
at a deeper level.
Now, these sponsorships might have an additional cost, but you're already attending the events,
you might as well go all the way and put yourself in front of the right people.
With a sponsorship, with a booth, or even as a speaker on stage.
At From Passion to Profits Live, our big event this year, we're offering several opportunities
for you to get really involved.
You could be a vendor with a booth or a table.
You could be a sponsor, or you could even be a speaker.
For more information, email us at events@carolinsolda.com, and find out what's possible for you.
Step number nine is something that you can easily do right now, but most people forget
about.
You would be surprised how welcoming event hosts might be.
When you email them, you might say, "Hey, I'm looking forward to attending your event.
I just wanted to see if there's anything I could do to support you.
Let me know."
You might be volunteering at an event.
You might be giving out badges.
You might actually be able to contribute a gift, maybe a freebie, or a business card,
or something, in the gift bags for the attendees.
So don't be shy.
Email the event hosts and you might be surprised with the opportunities coming your way.
The last step, step number 10, is to bring the right supplies.
Something that seems very self-explanatory, but many people make mistakes.
When I go to events, I prepare my shoes.
I have heels and I have flats.
Many events are big and they require lots of walking, so you want to be comfortable.
You want to have pens.
You want to have a journal ready.
Bring a laptop.
Bring your phone.
Bring comfortable clothing.
Bring clothing that you might be changing into for networking galas and evening events.
Make sure you're prepared with everything you need, so that you have an amazing experience.
Now, this brings us to the end of this video, but there's one more thing you need to do
right now.
Don't forget to get your ticket to From Passion to Profits Live, in September, our big, annual
event.
We expect over 500 coaches from all over the world, in all different niches, to join us
in Hollywood this year.
Our mission is to help you go from passion to profit and break the million dollar mark
in your coaching business.
You will hear from me.
I'll have my team on stage.
Plus, you will have seven industry experts that will help you gain the knowledge you
need right now to get ahead.
We will have a networking gala, a cocktail hour, yoga in the morning, five star lunch,
and so many opportunities for you to really immerse yourself and make those powerful connections
in a safe and fun environment.
Go below in the description, there is a link.
It's from Passion to Profits Live dot com.
Get your discount code.
I can't wait to see you in September.
If you like this video, don't forget to hit the like button.
Subscribe to our channel, and don't forget to leave me a comment below, so we can have
a conversation about how to get the most out of your networking events.
Thanks so much for watching.
I'll see you next week.
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