WE EXPECT LANDFALL AND
WE WANT TO HAVE YOU BACK
FOR THAT.
THANK YOU SO MUCH.
LAUREN: SWITCHING GEARS TO TALK
THEIR LARGEST AND MOST EXPENSIVE
WATCH WHICH NOW DOUBLES
LETS BIG IN LIEU OF
DISRUPTIVE TECH
RESEARCH.
GOOD MORNING.
I WANT TO START WITH A
WATCH.
LISTEN TO AT THE
COMING'S CHIEF OPERATING
OFFICER HAD TO SAY ABOUT
IT.
>> ALL REPORTING,
CLASSIFICATION, NOTICE,
SYMPTOMS ARE STORED IN
THE HEALTH APP IN A PDF
RHYTHM SIMILAR TO A LEAD
LAUREN: IS A GAME CHANGER
BECAUSE NOW YOU HAVE AN OLDER
DEMOGRAPHIC THAT MIGHT BE
BROUGHT INTO THE WEARABLE
BECAUSE THEY CAN GET AN EKG AND
WORK WITH THEIR DOCTORS BY
WEARING THE WATCH AND APPLE IS
WILLING TO WORK WITH REGULATORS.
>> IT'S A POTENTIAL
BREAKOUT AND MAYBE THE
SURPRISE OF A COMPLETELY
BORING EVENT BECAUSE IT
COULD MOVE THE WATCH
FROM A NICE TO HAVE IT
TO A NEED TO HAVE DEVICE
WE HAVE PEOPLE THAT
MIGHT BE THINKING THEY
AN ANXIETY ATTACK.
LINKS HAVE TO BE WORKED
OUT, BUT I BELIEVE THIS
CHANGES THE DYNAMIC FOR
THE WEARABLE SPACE AND
PREP ON PARTICULAR AND
INVESTORS THOUGHT COMING
RIGHT AWAY.
YOU SAW THEY RESPONDED
BY SELLING OFF SHARES OF
FITBIT WHICH I THINK
WILL PROVE TO BE A
ONE-HIT WONDER AND GOD
LAUREN: PEOPLE MIGHT GET AN
ANXIETY ATTACK ABOUT SOME OF THE
PRICE OF THE NEW IPHONES
RELEASED.
AND WHILE THAT'S
CONSIDERABLY LESS THAN
THE MOST EXPENSIVE ONE
AT 11 OR 1200, IT'S THE
COST OF ENTRY AT 749,
HIGHER THAN IT'S EVER
BEEN.
HUNDRED DOLLARS HIGHER
THAN IT'S BEEN.
WHAT DOES THAT MEAN TO
SHAREHOLDERS?
THERE ARE BIGGER SCREENS
AND BIGGER PRICES SO WE
WILL SEEK THE STAGES FOR
THE HIGHEST AVERAGE SALE
PRICE PER DEVICE WITH
STRONG DEMAND THAT WILL
DRIVE UP RECORD REVENUES
REVENUE FOR APPLE.
WATCH THAT BECOMES THE
LAUREN: DO YOU KIND OF CALL THE
EVENT BORING, BUT THE BORING
EVENT YESTERDAY, IS IT ENOUGH TO
MAKE INVESTORS DISMISSED TRADE
CONCERNS BECAUSE APPLE IS
WORRIED ABOUT A POTENTIAL TRADE
WAR WITH CHINA?
>> I THINK THE TRADE WAR
AND TARIFF CONCERNS
OVERHANGING APPLE ARE
WILL WIN THE TRADE WARS
AND WE WILL LOOK BACK
SIX MONTHS FROM NOW AND
REALIZE IT HAD NO IMPACT
ON APPLE.
MY DAD TAUGHT ME LONG
AGO THAT LORI
BUSINESSES, DON'T BE
FOOLED THAT THEY CAN