- Hello, insiders.
This episode is for all of you creators
who make content of multiple types.
Long videos, shorts, live streams, posts.
The whole deal.
So we are here today to talk about a change
that we're making to Analytics
to help you understand and compare
your performance of multiple content types.
I'm Mimi, a designer on YouTube Analytics
- And I'm Patricia a product manager also in Analytics.
Awesome, let's dive in.
Today, we're going to tell you
what is happening in Analytics, why it's happening,
and answer some commonly asked questions
about these changes.
Mimi, what's happening?
- So, after this change, what you'll notice
is that the reach and engagement tabs
that you're used to seeing on your channel level analytics,
are gonna be gone.
But they're gonna be replaced by a new tab called content.
So content is gonna be emerged home,
where you will be able to follow up
on the performance of your different content types,
but also compare across them.
- When you click on the content tab,
you'll see several chips that you can click on,
and explore your content and your metrics
specific for every individual type.
So for example, you'll see a videos chip
if you are creating long form videos,
and a short chip if you're creating short videos.
If you're not doing any of those,
then you won't see the corresponding chips.
And also as soon as you try out a new format
like, let's say, you decide you wanna try out a live stream,
then the live chip will appear.
And the contents and the metrics
are tailored for that specific format
that you were particularly interested in.
You'll also see an all chip,
which is really about being able to compare
across the different types of formats,
and trying to understand what formats work best
for your channel.
- Okay, so when will this be available?
- This is rolling out in the next couple of weeks
to all creators,
and it will be available both on the Studio mobile app,
Android and iOS,
as well as on Studio desktop at the same time.
Why are we making these changes, Mimi?
- So, of course we're not making it just for fun,
because we like to move things around.
We've gotten a lot of feedback
and on the Creator Insider channel two
we've heard a lot of feedback,
especially from Shorts creators
asking to be able to separate analytics
to be able to follow up
on the different content types more individually.
So we're introducing that
and also adding the opportunity to compare a little bit.
- One thing that's important to note
is that we are not removing any data.
However, there are some reports
that you might have been used to finding
in the reach and engagement tabs
that are now in other places.
For example, traffic sources used to be on the reach tab
and now you'll see traffic sources
across your different formats.
So for example, on video, on the video chip,
you'll be able to understand specifically
how viewers are finding your long form videos
on the shorts tab,
how viewers are finding your shorts videos,
and the same thing for the rest of formats.
So it might take a little bit of time
to get used to these new changes,
but we hope that this is for the best,
and really help you understand
what is working best on your channel,
and what formats are working best on your channel.
So what are some commonly asked questions
about these changes?
- Yes, so one comment that we've gotten a lot
while testing is, what if I wanna see more metrics?
What about watch time, for example, by content type?
- Yeah, it's really hard to make a selection of metrics
for every specific content type.
So we can't include all metrics in all the places.
However, if you wanna see watch time by content type,
you can, for example, on desktop, go to the top right corner
and click on the advanced mode button.
And there you will be able to filter metrics
by content type so that you can, for example,
see the watch time on your live streams as well.
- Okay.
Another question might be,
why am I not seeing all the chips?
- Yeah, like I mentioned before, the chips really appear
when your channel actually has content of these types.
So if you're not creating live streams,
you won't see the live stream's chip.
And we'll also have some dynamic logic to show you the view
that we think is most relevant to your channel.
So, for example, if you mainly make videos,
and you only have one live stream,
we'll show you the videos chipped as default.
- Okay.
Another thing creators might notice as while using this
is that when I change the date range and the date picker,
I suddenly don't see as much historical data as I'm used to.
- Yeah, that's right.
- Why is that?
- So the metrics filtered by content type
are only available up to a certain point.
If you want to see all of history for your metrics
like you used to,
you can in desktop just remove the filter for content type
and you will see views for all of history.
Or on mobile, you can click the button
that allows you to see total views.
- Okay, so that's the data that always has been there.
- Yep.
- It's not going away, yeah.
- No data is going away.
- Okay. So one last question.
We're removing the reach and engagement tab
on channel level,
but why am I still seeing it on video level?
- That's right.
The changes that we talked about
are only on channel level analytics.
On video level analytics, we have not made any changes.
However, we are looking for ways to make video analytics
more specific to the actual format of that content.
So a live stream should have different metrics
and a different view than a long form video.
And, yeah, we're really interested
in hearing your feedback
as to what kinds of specific video metrics
you would be interested in for every content type.
- Yeah, and that's it.
If you have comments or questions
about other things relating to this change,
please leave a comment below.
- Yeah.
- Yeah. Keep it real. Bye.