- Hello and welcome to this logo design course.
Now, I have something really fun and special for you here
that I think you are really going to like.
Now, many of you who are familiar with me
will know I am a freelance designer
with over 15 years experience in the industry.
And for the last five years,
I have been focusing primarily
on logo identity design and branding.
To date, I have created a variety of logos
and brands for small to large organizations.
Now, I have been wanting to do this for some time now,
and I'm really excited to finally bring this to you.
On this course,
we are going to create a logo identity design
for a really cool project.
We are going to create a logo identity design
for a music festival.
Now, along the way, I will be sharing
my tried and tested design process
I undertake to not only create professional logo designs,
but also present to a client,
which I have been doing for years as a freelance designer
with great results.
Now this is a great opportunity
for those of you looking to get some extra work
into your portfolio,
especially if you're an aspiring designer
and looking to learn some tips to present your work
to a client after your work is complete.
On this course,
we will be working on a fictional design brief,
and I will not only be demonstrating
and showcasing my design process,
but also, showcasing my design in response to the brief.
So, if you're interested in logo design,
I would encourage you to follow along,
but also take this opportunity to have a go
at creating your own logo design as well
in response to the brief,
which you can share with me on social media,
where we can all give feedback.
I can't wait to see what you can come up with
in response to the design brief.
Now, as we create a logo design,
I will also be demonstrating how to manage the project
in a smart way, so everything is clear and organized.
So, let's take a look at what we'll be creating
on this course.
So here we are in Adobe Illustrator,
and here you are looking at my finished logo
and proposal presentation document
we are going to build up to.
Here you can see a multiple page proposal document,
which I would normally use
to pitch my logo design to a client.
Initially, on the course,
we are going to look at how to come up with ideas
and develop a logo design from scratch,
and then look at how we can put a proposal together
like this to pitch to a client.
This proposal includes a lot of preparation,
thinking, strategy, design, and in-situ visuals.
Along the way, we will be focusing
on each part individually,
and see how it can all come together
to finish a complete logo design
and proposal document like this.
So to help break down the process,
I have structured the course into five main sections.
Section 1, Project Introduction.
Section 2, Design Discovery.
Section 3, Design Concept.
Section 4, Design Artworking.
And Section 5, Design Presentation.
In the introduction section,
I will introduce you to the project we will be working on
for this course, discuss the design process
we will be undertaking,
and the tools we will need in preparation to begin.
In Section 2, we will begin the design process
with phase one, where I will be sharing the techniques I use
to discover and come up with ideas
to base my logo design on.
In Section 3, we will move into phase two
and take the ideas discovered in the first phase
and look at the techniques we can use
to sketch and generate design ideas and visual concepts
for our logo design.
In Section 4, we will move into phase three
and take chosen concepts established in the previous phase
and look at how we can professionally artwork
our logo designs and bring them to life
using creative software tools.
And finally, in Section 5,
we will take our final logo design artwork
and move into phase four,
where we will look at how to build a logo proposal document
to present to a client.
So to watch this entire course is absolutely free.
You can find the full course playlist
in the description of each video,
and click the links in the free course PDF index
that accompanies this course.
Though, if you wish to follow along
and get the full learning experience,
and use all my design logo project assets
I feature on this course
and the complete logo client proposal document,
you can download the course folder for a small fee.
The course folder comes with my complete
logo design solution I will be demonstrating on this course,
including all my design example files and documents
at each step to aid your learning experience.
The folder also comes with design resources,
such as a logo design process checklist,
process documents and templates,
a project folder structure, color sample charts,
and a logo proposal document example,
all of which you can not only learn from,
but use in your own design process.
To get the full learning experience and use the resources
to help develop your own logo project,
I recommend you get the course folder.
Download link with instructions is in the description.
Now I also suggest you download the free course PDF index.
You can save this to your computer
and come back at any point.
This is an interactive PDF,
which has been carefully designed
to enhance this course experience.
This contains all the relevant video
and resource download links with additional featured content
for you to explore.
So I recommend you download this PDF
and you can find the download link in the description.
This PDF has also been designed
to make it easy for you to share with fellow students
and friends who may also be interested in logo design.
Simply send this PDF around
and others will be able to enjoy this course.
So, before you start the course,
I would recommend getting the PDF download
and checking the what to do first page.
This will set you up ready to start the course.
Once you have downloaded the free PDF
and completed the to-do list,
you will be perfectly set up to start the course.
This is going to be a huge adventure, guys.
So, let's get into it.
And we are going to begin with the first video in the course
where we are going to take a look at the design brief
and see exactly what we are going to design for.
So see you in the first video.
(upbeat music)