>> WELL, IT IS BEING DUBBED
GEN Z'S HOME SHOPPING NETWORK
AND THE FUTURE OF E-COMMERCE
LIVE STREAMING ON TIKTOK IS A
GROWING TREND IN THE U.S. IT'S
BECOMING A MORE POPULAR WAY
FOR YOUNG PEOPLE TO BUY
PRODUCTS ONLINE, COMBINING
SHOPPING WITH LIVE
ENTERTAINMENT AND FOR VIEWERS
AND SELLERS ALIKE. THE TREND
SEEMS TO BE HERE TO STAY.
HERE'S A CLOSER LOOK.
>> THE SEA MEETS PRICE IS
RIGHT AND MY CRAZY GAME
>> WHEN YOU THINK ONLINE
SHOPPING, THIS PROBABLY ISN'T
WHAT COMES TO MIND DESSERT.
YEAH, THEY ARE FOR LAUREN
DAVIS'S BUSINESS. LIVE STREAMS
LIKE THIS ON OTHER MAIN
REVENUE DRIVER. THEY HAVE
CHANGED OUR LIFE. IF YOU LOOK
AT OUR SALES ON THOSE LIVE
STREAM DAYS, BIG RAP IT IS OUR
BACK RITUALS FACT. SO EVERY
WEEK LAUREN AND HER MOM GO
LIVE FOR AN HOUR ON THEIR
TIKTOK ACCOUNT WITH MORE THAN
830,000 FOLLOWERS AND INTERACT
WITH CUSTOMERS BUYING THEIR
PRODUCTS IN REAL TIME. THE
COMMENTS I ALSO SEE THE ORDERS
COMING IN. AND HAVE THE ORDER
NAME AND THE ORDER NUMBER AND
I'LL CALL OUT THEIR NAMES TO 0
FOR AND THE HOUSE. THIS
GIVEAWAY SPENCE FOR CHRISTA
TRACY WHAT'S THE WHEEL OVER
YOUR SHOULDER. WHAT'S THAT FOR
ANY ORDER OVER A $100. IT'S
PLACE DURING THE LIVESTREAM
WILL GET A SPIN OF OUR
GIVEAWAY. WE'LL DESTABILIZE
VENEZUELA.
>> GAMING ASPECT IS
INTENTIONAL AND QUICKLY
BECOMING A LIVESTREAM STAPLE.
I THINK IT'S FUN BECAUSE
THERE'S LIKE AN ELEMENT OF
MYSTERIES. LINDSAY HOLLAND IS
A SHOPPER WITH A THING FOR
CRYSTAL LIVE STREAM STILL HAVE
LIKE A BIG CONTAINER AND IT
WILL HAVE BUNCH OF DIFFERENT
LIKE ROXANNE CRYSTALS AND
WE'LL TAKE A CUP OR LIKE A
FALL.
>> AND THE SCOOP AND WHATEVER
YOU GET IN THAT IS WHAT YOU
GET SHIPS TO YOU AND ADVENTURE
YOU CAN GET WHEN YOU JUST ADD
AN ITEM TO YOUR CART ON A
STATIC WEB SITE. IT'S THE
EXPERIENCE THAT YOU'RE PAYING
FOR IT. SEE EXPERIENCE OF
WATCHING THEM BAD.
>> AND LIKE BEEN SAYING YOUR
NAME. SO YOU'RE NOT JUST
BUYING THE PRODUCT BUT ALSO
THE SHOT.
>> IT'S MEANT TO GIVE THEM A
REASON TO. SAY THROUGH THE
THROUGH THE DURATION THAT
SHORT VIDEO AND TO STAY FOR
THE NEXT ONE. FRANKLIN. SHE
WAS THE MANAGING DIRECTOR OF
E-COMMERCE AGENCY,
INTERNATIONAL.
>> HE SAYS ALL SIGNS POINT TO
THIS BEING THE FUTURE OF
SHOPPING.
>> THE LIVE STREAMING
E-COMMERCE MARKET IN CHINA 200
AND IT'S ONLY ABOUT RIGHT NOW
US SO THERE'S A LONG RUNWAY
FOR US. MERCHANTS TO USE THIS
MEDIUM.
>> TO PROMOTE THEMSELVES. HE
SAYS OVER THE NEXT 2 TO 3
YEARS. MORE MAJOR US BRANDS
WILL HOP ON THE TREND AND SOME
OF THE LARGEST ARE ALREADY
THERE. WALMART HELD ITS FIRST
LIVE STREAM SHOPPING EVENT ON
TIKTOK IN DECEMBER OF 2020.
NOW THEY HAVE THEIR OWN LIVE
SHOPPING WEBSITE. WALMART
SHOP. LIVE DOT COM. AMAZON IS
FOLLOWING A SIMILAR PATH WITH
AMAZON LIVE WHERE SHOPPERS CAN
BROWSE MULTIPLE LIVE STREAMS
OUT OF TIME. BUT THE SHOPPERS
BUSINESSES ATTRACT ON TIKTOK
THE ONES SUPER ENGAGED IN THE
CONTENT. THEY CONSUME ARE
MAKING THIS PLATFORM STAND OUT
WHEN THEY GO TO AMAZON DAY.
EXPECT A CERTAIN KIND OF
EXPERIENCE SHOPPING FOR A
PARTICULAR PRODUCT. PEOPLE
THAT GO INTO TIKTOK, YOU KNOW
THAT THEY'RE LOOKING FOR
ENTERTAINMENT LOOKING FOR
SOCIAL INTERACTION AND THAT
THE PURCHASE DECISION TO TALK
TO REALLY.
>> VERY CONSCIOUSLY ALL OF
THOSE FOLKS IN OUR TOGETHER.
LAUREN DAVIS IS ALREADY SEEING
THE BENEFIT. WOULD YOU
QUANTIFY THAT HAS A LIVE
STREAM GENERATES THOUSANDS OF
DOLLARS FOR YOU. HUNDREDS
DEFINITELY THOUSANDS LIKE IT
IS.
>> THAT IS A HUGE IT'S A VERY
VITAL DAY FOR US. IT IS JUST