LinkedIn Easy Apply, the good, the bad and the ugly.
If you've ever come across, LinkedIn's easy apply button.
You might have wondered if it's a good idea to use it or not.
Will it help or hurt your job search and how to actually use it the right way?
Well, you're in the right place.
In this video, I'm going to lay out all things, LinkedIn easy apply.
So make sure that you like this video and stay right until the end, because I have two
bonus tips for you that are gonna help you accelerate your results.
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What is LinkedIn Easy Apply?
On LinkedIn, if you've ever been on the LinkedIn jobs tab, if you come across a job that you
are interested in and you want to consider applying, you'll see one of two buttons.
You'll either see the apply button.
When you click this button, you'll be taken directly to the company's job board or their
websites to apply through them, or if you see the easy apply button, this means that
you can apply for the job directly through LinkedIn.
Let's have a look at a quick tutorial on how the LinkedIn easy-apply works.
So I'm going to go over to my LinkedIn profile, but specifically the LinkedIn jobs tab, once
I'm in the LinkedIn jobs tab, I can actually search for jobs of course, based on titles
and location, experience level, et cetera, but I can also filter the jobs based on those
that are easy-apply only.
So if I select the easy-apply search filter, it's only gonna show me those jobs that have
the easy-apply option.
So let's have a look at if I select this creative recruitment specialist, I can select easy-apply.
It's gonna ask me for my contact details.
Next it's going to ask me for my resume so be sure to include an updated resume.
This is a resume that I've already uploaded into LinkedIn so I can just simply use that
same one or I can remove this one and upload a resume that I have on my computer.
So I'm just gonna select this resume.
I'm gonna click next.
Now we have additional questions.
These are pretty much screening questions that the recruiter or hiring manager has put
into place to screen candidates.
So the two questions that I got here, do you have marketing staffing experience?
I can select yes or no.
Do you have at least two years of staffing experience?
I can select yes or no.
Then I go over to review.
So now I'm simply reviewing my application and again, they could see all of this information
here that's currently on my LinkedIn profile, the contact details I entered, my resume and
the additional screening questions.
And I can select if I actually want to follow this company on LinkedIn or not.
And then I can simply click submit applications.
Those are the few easy steps that you can use to apply for a role using the easy-apply
method.
Have you ever used LinkedIn's easy-apply button?
If you have, comment Easy-Apply below, I'm curious to know.
I think it's important to know if you do use that easy-apply button on LinkedIn, what recruiters
or employers actually see on the backend?
Well, when a candidate like you applies using the easy-apply button, there's a few things
that the recruiter can see.
First, they'll see your profile picture.
Then they'll see your headline.
They'll see your education as well as four job titles and companies from your previous
experience, they'll also see a list of your skills and sometimes these skills will be
matched up with the skills that were mentioned in the job posting.
Now that you know what recruiters see, let's get into the pros and the cons of using LinkedIn's
easy-apply feature.
Let's start with the pros.
Number one, the name says it all, it is easy.
It's gonna take you a lot faster to find a job that you're interested in.
Click that easy-apply button, go through a few easy steps and submit your application
versus going onto the company's job board, going through their entire application, submitting
your resume, and sometimes even having to reenter your information in the job application.
It is a longer process.
This easy-apply feature was designed to make it a lot easier for candidates like yourself
to submit applications for jobs that they were interested in.
You could easily apply for a job without having to leave the LinkedIn platform.
The second pro is that you can reuse a standard resume that you have uploaded to LinkedIn's
platform for each of the jobs that you apply for using easy-apply.
I always recommend as a pro tip to customize or to tailor your resume based on the job
that you're applying for, but once your resume is in the LinkedIn system, it just takes you
a few easy steps to apply for a role because your resume is already uploaded into the platform.
The third pro is that it allows you to be open for more opportunities, but also to cast
your net wider, perhaps you've been extremely strategic about your dream jobs.
You've applied to those open roles.
You've customized your resume, you went out of your way to create a cover letter and even
reached out to the hiring manager.
And you've been extremely strategic about those steps, but now you actually want to
cast your net wider.
You don't wanna be as strategic about these roles, but you do want to be proactively applying
for jobs that you feel like you would be a good fit for.
Easy-apply is a great way to test the waters to cast your net wider and to apply to some
additional roles that may not be your number one pick, but would be good options in your
job search strategy.
The fourth pro of using LinkedIn's easy-apply is if I have a well-optimized LinkedIn profile,
I can actually increase my chances of getting noticed for opportunities.
Remember the few things that the recruiter can see on the backend, like your profile
picture, your headline and your experience section on LinkedIn.
If your profile is well-optimized, you actually increase your chances of getting a better
outcome using the LinkedIn easy-apply method.
And the fifth pro is that if you have keywords in your profile as well as skills that match
the job posting, again it also increases your chances of getting noticed for this opportunity,
the closer a match your skills and the keywords in your profile are to the job posting, the
higher your chances are of getting noticed and getting called in for an interview.
Now have a look at the cons of using LinkedIn's easy-apply method.
The first is that it's harder to stand out.
If something is easy to do, it means a lot more people are going to be doing it so there's
going to be more and more candidates applying for the same roles, which actually decreases
your chances of standing out using this method.
Just because something is easy, doesn't always mean it's the best option for your job search.
The second con is that your LinkedIn profile is not tailored for one specific role, right?
So you have to be extremely strategic in the roles that you do apply for so that you can
match your LinkedIn profile with these open jobs.
And lastly, if your profile is not optimized, you actually decrease your chances of getting
noticed using the easy-apply button.
So although you are applying for multiple roles, the chances of actually getting called
back are very slim if your LinkedIn profile is not fully optimized and keyword-centered.
Now that we know the pros and the cons of using LinkedIn's easy-apply button, let's
get into my two bonus tips that you can use to actually stand out using this method and
to accelerate your results.
On some of LinkedIn's job postings, you can actually see who the person is that posted
the job.
Very often this is the recruiter or the hiring manager that is responsible for that job posting.
If you see that person on LinkedIn, you can connect with them, maybe send them a connection
note, or even send them an InMail.
You can describe that you found the open job posting, describe why you were interested
and how you feel you would be a great fit for the open position, just by taking this
one extra step even you the easy-apply method, you allow yourself to stand out because trust
me, most candidates are not going to take this extra step.
And my second tip is to always check the job posting for further instructions.
Sometimes within the job posting, employers will include additional information, for example,
to submit your resume to a certain email or to write a cover letter.
And it's a chance in a way for them to actually screen candidates out who don't follow the
job instructions.
So an easy way for you to stand out is to simply follow the instructions that are listed
in the job posting and ensure that you have taken all the steps that are required to ensure
successful candidacy for this position.
So overall, those are the key tips of what you need to know regarding LinkedIn's easy-apply
button.
Yes, definitely use it.
I think it does have great pros, but also make sure that you are strategic with how
you use it to ensure that you stand out.
Because let me tell you, using the spray and pray method applying for hundreds of jobs
and hoping something sticks is not the best approach for your job search.
You need to be more strategic and intentional.
I hope that you use these tips that you found in this video to supercharge your job search
on LinkedIn.
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Bye for now.