- YouTube has introduced some brand new audience settings
that require you, as the video creator, to tell your viewers
whether or not your content is made for kids.
If you don't set any of this up properly
you could see your channel terminated
and, worse, receive a fine of over $42,000.
So let's avoid all of that
by checking out this beginners guide.
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Starting from now and moving into 2020
you are responsible for labeling you YouTube video content
as made for kids or not.
You can either set this at a channel level
or for each video you upload to YouTube.
If you don't do this
YouTube may automatically label your content.
So let's get ahead of the game
by clicking on your profile logo from any YouTube page
and go into the YouTube studio link.
You should now see the YouTube Creator Studio dashboard
and down the left-hand side are several options.
You'll want to click on the Settings to display this pop-up,
then click on Channel
followed by the Advanced Settings tab at the top.
This Audience section of your channel settings
is where you can set whether or not
all of your existing videos and future videos
are made for kids.
As stated in the wording, you are legally required
to comply with copper and other laws
so you can't just ignore these settings.
If you set your channel to yes, the channel is made for kids
a brief overview of what features
won't be available to you are listed.
If you choose the bottom option
you will need to select whether or not
each video is made for kids when you upload it to YouTube.
If you're not sure whether your content is made for kids
there is a link to a YouTube support page here,
and we will discuss this later in the video.
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You can set individual videos as made for kids or not,
and this will override the channel settings.
To do this go to the video section
of the Creator Studio to list your videos.
Click the check box next to each video you want to adjust
and then click edit from the tool bar
to display a drop down of options and then select Audience.
You'll get two options at this point
so you can choose the appropriate label
for the selected videos
whether or not they are made for kids.
If you need to get more information about the video
before you label it you can click on it
to go to video details for that specific video
and about halfway down the screen
you will see the saying Audience Settings.
You will also see an additional option
to age restrict the video for an adult audience.
Oh and if you're wondering what all these extra
graphs, scrolls, and tools are
they are part of our vidIQ tools
that will help you research YouTube,
analyze any video on the platform,
audit your own channel,
and take additional steps
that will help grow your YouTube channel.
It is free to download,
there is a link in the video description.
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As already mentioned, when you upload new content to YouTube
you will also have the chance
to label you content as made for kids or not,
which will again override your channel default, if required.
This appears on the first details page
of the new upload workflow towards the bottom of the screen.
If you are a mobile YouTuber, as of time of recording
there doesn't appear to be a way to select
a made for kids setting at a channel level
on a mobile device.
But you can still do it for individual videos
through the Creator Studio app on both
Android and IOS.
Tap on the menu in top left-hand corner,
go to videos, then tap on the video you want to review.
You will then see a pencil icon towards the top right,
tap on that, choose advanced settings at the top
and you should find the Audience setting on this screen.
If you upload a video to YouTube via the mobile app
you do not have any option to set the audience for the video
and it will just direct you to the Creators Studio app.
However, if you want to post a live stream
from the mobile app you can set the audience.
Currently this all feels a little clunky
so expect YouTube to refine this experience
for mobile YouTubers.
And, just to confirm, if you live stream onto YouTube
from a desktop computer you will also have the option
to set your audience made for kids, or not.
The reason you have to do this now is because
YouTube was fined 180 million dollars
by the Federal Trade Commission,
for violating the children's online
privacy and protection act in the US.
From now on any videos marked as made for kids on YouTube
will not show personalized ads to the viewer
because they won't be collecting any data
from the viewer as they watch the video.
Because it's presumably for children under the age of 13.
And through all of these settings
YouTube is making sure that
you as the video creator are responsible for determining
whether the content is made for kids.
Now as of time of recording this story is still developing
and we don't want to go to much into detail
in this beginners guide.
So to get right up to date with everything that's happening
with this story check out the playlist over here.
The big question you are probably asking right now is,
what is classified as made for kids?
Here are the current broad guidelines:
What is the subject matter of the video?
Whether children are your intended audience for the video.
Whether the video includes child actors or models.
Whether the video includes characters,
celebrities or toys that appeal to children,
including animated characters or cartoon figures.
Whether the language of the video is intended
for children to understand.
Whether the video includes
activities that appeal to children.
And whether the video includes songs, stories,
or poems that appeal to children.
Now we appreciate this is not a catch all list,
especially for gaming channels.
But information surrounding this at the moment
is little bit thin on the ground.
YouTube have only guidelines
and they suggest to you to seek legal advice.
In future videos we plan to show you examples of channels
and videos that are classed as made for kids.
So subscribe to vidIQ
and make sure to click on our notification bell
so you don't miss any of our content.
The key thing for you now as a video creator
is to be aware of these settings
and to the best of your current knowledge
set them as appropriately as you can.
And perhaps, most importantly of all, don't panic.
This is going to be a learning curve for everybody.
YouTube, video creators, and viewers.
It's going to take some time to adjust.
The last thing that we want to happen to you
is to be caught cold by these settings
or to quit YouTube completely because your too afraid
of what it might mean for your channel.
If you want more YouTube beginners guides just like this,
check out the playlist over here.
And if you want to learn more about vidIQ
we've got a beginners guide, down there.
Thank you very much for watching,
and enjoy the rest of your video making day.