- I told people; some people say I'm good
at marketing, and I said this man's better.
- Well, that depends on who you ask.
- My opinion. - See there you go.
- I think you're the marketer - There you go.
- of 2017. - 22, and then I make you one
and me one. (laughing)
Who's going to determine who's won?
- We were talking earlier about marketing techniques.
- Yes.
- What's your favorite philosophy that's
made you stand out from the crowd.
- My philosophy that make's me stand out
from the crowd is I do it my way.
I trust and believe the way I'm doing it.
And I'm just doing me.
So, it ain't no big deal about it.
- So when people throw hate at you,
what's the proper response for somebody listening?
- The proper response for somebody listening
is as long as they don't stop you from doing
what you do: don't worry about it.
- What if they have haters?
- They gonna have haters.
Anytime you're in the limelight you
gonna have 50% of people like and 50% that don't.
You not gonna please everybody.
- Yeah - And you not gonna have
everybody hatin' you
'cause some people gonna be like,
you know what, I like what he doing.
I like what he doing.
But you not goin' to please everybody.
But if you get stuck on havin' haters
be like, aw man I don't like that guy.
As long as you ain't doin' nothing bad
and have no bad vices, you fine.
As long you ain't hurtin' nobody
and doin' nothing stupid, keep goin' forward.
- Yeah.
For people listening one of the questions
I've had, the philosophy of how you've
raised your sons.
How's it different from the crowd?
- It's different from the crowd
on the way, every parent is different
some of them are the same,
but if you believe in the way you parenting your kids
stick with it.
- Yeah. - If it's good.
- How did you do it differently?
- I did it differently, it's not even differently.
You know it's the same as a lot of people.
It's just I'm in front of the camera.
And my boys are successful.
It's a lot of other kids that's successful
in some other things.
I need parents to get behind them.
But the fact that my boys
are all super talented. - Yeah.
- That means I spend a lot of time with 'em.
- Yeah.
- And I got behind a passion that they love.
- Yeah.
- And when you do that you gonna come out pretty successful.
- I think the unique thing is sometimes fathers
have pushed their kids like the Jackson 5,
but the kids don't love - Right.
- the father back.
But I can tell your sons still have the connection to you.
You weren't overbearing. - They still have
the connection 'cause I made the stuff,
it's not even about being overbearing.
It's about having fun.
If you make this fun to your kids,
from day one.
I ain't saying wait 'til they get to makin'
some money and then say aw now it's fun.
- Yeah.
- It's not even about the money.
It's about my boys havin' a passion.
This is what I figure the key to life is:
is doing something you love to do
and you happen to get paid for.
You won. - Yeah.
- 'Cause after you done made so much money
and you done bought everything you wanted,
what's left?
- Right.
- You don't have a passion for nothin'
you just sit with a lot of money
and guess what?
Now you got some bad vices to say, you know what,
I need somethin' to get me over this high.
I need to drink, I need to smoke, I need
to do somethin' to give me a buzz that say
oh, this is it.
- Yeah.
- My boys ain't like that.
My boys is on one goal
to be the best players in the world.
- So your son, what do you tell him now
he's playin' for the Lakers.
The Lakers are doing better than they've done in years.
- The Lakers losin'. - What do you tell him?
- The Lakers are losin' - Alright.
- right now.
- [Male] Lose.
They suck right now.
I'm not gonna say it's a very fixable problem.
Here's the thing man. - What's the fix?
- The fix is let my boy play.
He's a special player, he's always been a winner.
And you'll lose him out if you keep gettin'
all these losses.
But he can't win a game if he's just sittin'
on the bench.
And then you bring him in with five or six minutes
left in the fourth quarter,
talkin' 'bout let him save us.
If you look at how many games they done played
already this year.
Look at how many games Lonzo has started
the fourth quarter and ended the fourth quarter.
Now, we've seen this story before last year;
they didn't get enough wins.
There's a reason: we're doin' the same
damn thing over and over.
Let's get a guy who everybody,
all these tickets and all these people here,
they here to see one guy.
And I say who they here to see.
'Cause they was here last year
and they wasn't comin' like this.
You bring my son to the table and guess what?
I ain't about that losin'.
And I ain't scared to tell people
you dribblin' too much, pass the ball.
There's people in front of you, pass the ball.
It's very easy to sub.
Not sub blindly.
This is when you sub:
your tired sub, you not doing your job sub,
that's how easy it is.
It's not goin' in there with a pre-conserved notion
like, but if this guy put in 10 minutes, five minutes
I'm gonna bring him in the three minute marker.
You don't even tell the flow of the game.
- Yeah. - Every game is different.
So if you want to get a guy in there
for four or five minutes, guess what?
Maybe he don't play this game,
I give up my 20 and you play 10 minutes the next game.
- Yeah, so.
- Don't get stuck on,
here's what everybody sayin'.
The kids are young.
Okay, I want the young kids.
You give me a bunch of young pros,
my record would be better than this on fat daddy.
I'm 50-something years old and I know the game.
But if you got some guy 30, he maybe
not experienced enough.
Maybe if stop something about the players so young
and maybe it's the coaching experience that's young.
Yeah, nobody don't want to say that.
But I'll say it.
'Cause I'm 50 years old and I know the game.
You get me those guys and I guarantee you they'll
be in a much better position then you see us.
'Cause you not playin' the guys.
You not gettin' the best out of a lot of people.
It's just like you get you a Rolls Royce, man,
and you go and have a 10 cents dude tune it up.
It's gonna look like a beautiful car.
The Lakers are a beautiful franchise.
It just, if you don't hire the right spark plugs
in that thing,
then it's just a waste.
You just got a bunch of young kids runnin' loose.
You don't wanna get the best out of none of 'em.
- Yeah.
- 'Cause the system right here is not gettin' the best
out of Zo.
He can make every pass on the court.
He can make everybody effective.
But when he takes off and you run a play fast,
if I look back and I play,
let's say I go my boy playin' a game.
If I got four people behind him,
four people behind him.
All four of y'all comin' out
'cause you ain't runnin' fast enough.
Why you joggin' behind him?
Talkin' 'bout we gettin' ready to set up a play.
Sprint to the end so we can throw the ball ahead.
If we wanna play fast.
If we wanna play slow,
walk up man
we've got 12 different people takin' the ball out.
Only need one guy takin' the ball out.
And you know which one it is?
Whoever the slowest one on the team takin' the goddamn ball.
(laughing)
'Cause you not going fast enough.
It's very simple.
And now I have these four guys,
every time the score the bucket, I'm goin' have
who gonna take it out this time?
Who gonna take it out next time?
I can fix all this stuff man.
Just play around my boy.
He been successful all his life.
Now to get here and the thing they wanna say is
oh he's a rookie, oh we different up here, it's the NBA.
It's freakin' basketball.
- Yeah.
- It's not that hard.
- Yeah.
- Sometimes less coaching is the best coaching.
- You think they're over-thinking it?
- They're. - Just let 'em play.
- They're over-thinking, it's not even
about just lettin' him play.
Sometimes you gotta tell guys that you don't
want to tell,
hey, stop all that goddamn dribblin'
and tryin' to do your move.
I know that you made four buckets in a row.
But it's goin' play on in the game.
You tryin' to go one-on-one, you're gonna lose.
And if you got three guys on court that are scorers.
They're gonna go one-on-one and ya gonna lose.
'Cause there's no more team flow.
And I'll tell you what you got two guys
playin' against each other
and you got Brandon playin' against,
what's that other boy name,
number zero.
- [Male] Kyle Kuzma.
- Kuzma.
Because they both tryin' to get their points up.
- Yeah.
- They both tryin' to get their points up.
Win or lose.
- The last question that I have for you.
- Most definite.
- If you had to leave a one paragraph
for the world,
of advice that you've learned in life.
What's that one paragraph say?
- One paragraph, I would say is whatever you do
you gotta suffer the consequences whether it be good or bad.
But do you.
Do you.
If you're a killer or mason don't try to be,
when you get caught be soft now.
If you gonna be true to your,
be true to yourself whatever you do.
And suffer the consequences: some of 'em are good,
some of 'em are bad.
But to be true to yourself.
Tell 'em 'bout that big bowl of bread.
- [Male] And he's a good friend.
- Big bowl of bread. - With the social media-hand
guy right here.
Doin' his thang.