Hi I’m Elora Murray and welcome to the Fusion 360 News Network. Today we are having a digital
showdown, it’s inbound marketing vs content marketing.To start, let’s define inbound
marketing. This type of marketing is about bringing prospective clients in rather than
reaching out to them via interruptive messages.Content marketing is considered to be a subset of
inbound marketing. Content marketing is about creating high-quality, relevant content that
connects with consumers throughout the buying process.Rather than being polar opposites,
inbound marketing and content marketing are more like two sides of the same coin. Both
exist to naturally entice consumers through relevant, quality content. Now let’s look
at some inbound marketing techniques. Some of these include speaking appearances and
book publishing. Some content marketing techniques include blog posts, video content, white papers
and link building.Now let’s look at some distinctions between the two types of marketing.
Inbound marketing focuses more on sales-marketing alignment and is more data focused. Content
marketing can incorporate traditionally printed and distributed branded content. Out reach
to digital influencers falls more under content marketing.In the end, the differences between
inbound and content marketing are less important than the overall goal of creating the kind
of appropriate, high quality content that brings consumers to your brand. That’s it
for our newscast today. Thanks for joining us at the Fusion 360 News Network. I’m Elora
Murray, have a great day.