hey it's dr amanda from straight smile solutions and today i'm going to talk to
you a little bit more about the white label aligner workflow now this is
probably one of the top three questions i get asked and
i've taken down a lot of my content on the subject just because it's no longer
relevant or it's no longer valid things change
on a dime in this whole land in this whole genre with the liners so
what i posted a year or two ago is no longer valid so
i just want to be as general as possible and explaining the process to you to see
if this is a good fit for you if it's a good fit for you please
contact me and i will help you set up the process
it's a free process i'll introduce you to the right vendors
get the ball rolling there are a variety of different vendors so we need to find
the right vendor for you to meet your needs and like i said the
vendors change daily weekly monthly the prices change
it's kind of like gas you know like one day it's four dollars
a gallon one day it's 250 a gallon and so i just want to be as
relevant as possible so that this video can last a long time
okay so who's a good person so by the way these prices in these vendors are
really mostly meant for united states doctors
if you're canadian or from another country still welcome to
contact me to contact me the best way to reach me
is to go to straightsmilesolutions.com click on the contact us button there's a
button to schedule a phone call it's free
that's the best way if you don't want to do that then email me
info straightsmilesolutions.com or find me on linkedin
anyways or or you can find straight smile solutions on instagram
but let's talk you through who would be the best doctor or office for this
so i wouldn't recommend going into the white label aligners
category unless you kind of got your groove on already with a liner so i
would recommend this they're not going to educate you on
how to do things there's no content i mean i've got lots of content
you can read that that's free but you know there's no class there's
nothing so it's meant to be for people who already know what they're doing
you understand like maybe you've done a bunch of invisalign cases or a bunch of
clear correct cases and you get it you got it you know it looks good you know
how to do it you've got tracking down if you don't
have tracking down you need to watch my videos on tracking
you've got compliance down with your patients your revision refinement
rate is low i'm talking like 10 20 25 if it's higher than that you're not
ready this is just basically i've watched hundreds if not close to a
thousand doctors over the last 10 years go through this
process of trying new aligner companies and i kind of know now who's going to be
successful and who's not so i'm now giving you the parameters
number one you've already taken a class you've
already done some aligners with one of the major companies out there
you get it you got it you understand it and your revision refinement rate is low
if your revision refinement rate is above 25 forget it i don't want you
doing white label aligners because it's not going to work out for you you
know um i have another more another i suggestion for you in
that situation and we'll call that kind of the hybrid
suggestion in terms of that and again contact me
because prices dates names are going to change
okay and how to sign up is going to change so we're talking pure white label
liners what is a white label aligner so a white label aligner is using existing
workflows that are out there you can either purchase machinery or not
purchase anything at all you can do no lab work you can do all the lab work it
doesn't matter you can do components of the lab work the benefits
are that the price point is way cheaper so and you get a super high
quality if you pick the right vendors super high quality
a liner now there's some i'm be real honest there's some
crappy crappy vendors out there i've seen some crappy crappy crappy crappy
work so not all white label aligner
situations are the same okay you might get ripped
off you might get bad bad setups i can't promise you just
because it's wetland or that it's good it's a white liner light label if you
want good vetted vendors manufacturers design
companies they need to come to me because i know who's good and it like i
said it changes regularly so price point on the what i can get you
with the right vendors um as of today which is
summer 2020 is about 20 in a liner plus about 90 plus for the setup
ninety dollars you can get a really really good setup for ninety dollars
um if you do volume it'll go down um so this is like base price
um this is with good flex material with good scallop trim
with all the bells and whistles but you know so you get the precision
cuts anything you want all the stuff you have basically invisalign
no there's no optimized attachments because those are proprietary but to be
really honest those make no difference to me anyways
i've seen thousands of cases it really doesn't make that any
difference as long as you know what you're doing so just my opinion
so you should be able to do most cases however you're going to pay per a liner
okay so if the case is 30 35 aligners upper and lower this doesn't make sense
because now you're already at the price point
of some of the other major companies out there and this does not come with
revisions refinements mid-course corrections or retainers
now i'm talking about the basic white label process where you're outsourcing
everything all you're doing and you really do need to have
a scanner okay you're taking impressions it's going to cost you extra so
don't even want to get into the white label workflow if you don't have some
type of scanner it doesn't matter what type of scanner you can have a medic you
can have a trios i don't care it works they'll take it so you need to
have a scanner you need to have a lower vision
refinement rate on your invisalign or clear correct cases
you need to understand the basics you need to have a handle on compliance
within your office if you're just handing six aligners and
saying bye see you in six weeks and you have no other
you're not you don't have it right you don't know what you're doing so
you need to have a better check-in process because that's not going to work
there's no way you're going to have a 30 or lower refinement rate if you're doing
that things are going to go crazy off track
that is for rookies so anyways if you think that you're a good fit and
you want to hear about your basic white label where you're outsourcing
everything you're just sending the stl and a script
contact me straightsmilesolutions.com info at straightsmilesolutions.com
i will interview you find out who the best vendor for you is
give you the update make the connection and get the ball rolling for you that is
free it's just something i'm glad to do for
doctors and they're usually super excited okay
if you want to do some of the lab work yourself let's say you have a 3d printer
you have a biostar you can but i strongly don't recommend
it initially get the white label process down first
and then you can start integrating because you're just adding another
possible error factor into it because you can easily do things wrong in the
manufacturing process so you kind of need to get the process
going first do at least 30 40 50 cases then
start putting in your own manufacturing if you want to do that i do find that
the revision refinement rate is higher in doctors who are manufacturing
in-house and i don't know whether they're just not doing things right
or if they're cutting corners or whatever or it's just more error but i
just feel like there's way more accuracy in sending out and just paying that 20
okay remember no revisions no refinements you're going to pay for that
if you need it so you need to have a really good patient a tight handle on
compliance a really good informed consent they're
not giving you that this is not branded this is completely off label you need to
have everything at home instructions contracts all that stuff you're welcome
to take a look at a lot of it it's in our store at straightsmilesolutions.com
store we have templates for everything but ultimately you're going to need to
set that up and that's something we can help you at it's straight smile
solutions if you want to become a concierge or vip
member but the intro call is free okay so that is the white label process you
get basic aligners in a bag no frills no case no
instructions no informed consent no revision no refinement no mid-course
correction but it's a really really good setup okay
these should be for mild to moderate cases otherwise you're going to be
paying the same as with the big guys so um simple cases um but the great news
let me tell you the benefits of this the benefits of this is first of
all your lab fees are going to be like a third of what you're paying
second of all you don't always have to have let's say you had a 20 upper and
lower case you don't have to produce all 20 aligners at one time you can ask
the manufacturing partner to produce five ten so that way you're only paying
maybe like three hundred dollars initially well now you can take a much
lower down payment and never be upside down you're never gonna be under water
with the patient because not many patients are gonna give you an 1800 down
payment that's the worst part about aligners is
that patients don't give you that or you have to charge a giant down payment and
you're just not doing any cases but in order to with invisalign or clear
correct you're paying that gigantic lab fee you know like you're under water for
almost a year until your insurance patients start to come in
until the patient has paid stuff like that with white label you can start
doing okay fine yeah we do aligners for 99 down just like some of these other
companies out there 99 a month no problem you can lower your
overall price you can still offer invisalign you can
offer branded and unbranded okay and branded gonna come with you
know you lose a line or spine it's included
if you're not that compliant fine no problem it's included um you get a fancy
case you get a fancy this you can get an nfl case but our price is a thousand
dollars more for invisalign versus our in-house aligner brand
which is our no frills i like to give the analogy of you go to costco
you can go buy different types of laundry detergent right there's kirkland
brand and there's tide or kirkland brand and
gain branded unbranded people get the concept
of what generic is you know and with generic you take a few cuts
but you're still able to see the the version of the setup the clinch
check it's not a cliche because it's branded but
you're able to modify approve no it's not as beautiful and easy to use as the
invisalign dashboard i would say it's kind of like
clearcorrect is or was um in their older dashboard that they
had um it's and remember it's a lot of moving
parts so initially with the white label
workflow you're going to be with a design company
i work personally with four different design companies in the united states i
have my favorites it changes all the time i can let you know who they are
i don't want to publish it because it changes you know like
one month someone's good and one month someone else is better so also the
prices can change too so email me and i'll introduce you i'll
listen to what you need but so the design is somewhere between 90
and 200 um right now one of the companies i like
is more about 90 but that's just where we are
so that works out well then you're going to approve the design from there you
need to pick a manufacturing partner the design company will give you a list
of the manufacturing partners they partner with and what their preferred
pricing is so every different design company is
going to have a different list of manufacturing partners and it changes
often so like one of the ones i was using a lot went out of business because
of covid and now they're slow and they don't include second molars and i don't
like them anymore um there's other ones that right now are
better but it changes every month right and their prices can change depending on
what they have in stock how their shipping speed can change
then it's going to move from the design company to the manufacturing company so
it's like you need to have someone own the process
within your team so whether it's you you know it's a
spouse it's a front office they need to own the
process because it's like a hot potato it's going to move
from here to here to here to here and back and you
it's easy for the hot potato to get lost if someone's not on it
so that's that's the downside and that and there's no revisions refinements
mid-course corrections included and additional aligners you have to pay
for but benefits are way cheaper you can produce it in batches of course
you have to pay extra shipping and handling
lower way lower fees way lower down payment fees not a gigantic lump sum
that you have to pay on the front end quality is still really great they do a
lot less you know volume so they really spend a
lot more time on accuracy it doesn't take like four five six seven
you know go arounds to get an optimized treatment plan it probably takes zero to
one so like and the turnaround time is way
faster you get your same treatment plan usually the same day or the next day so
i mean you're done with approving these cases
in like less than 24 hours and it's already moving on to the
manufacturing partner most of the doctors that i've talked to who
switch from invisalign clear correct to the white label process have just
one or two things either they love it they're like wow it's so fast it's so
accurate the stuff fits i don't have fit issues
they're super responsive they speak english i love it you know
you know they're so nice the treatment plans are accurate
um you know all those type of things they love it
or it to them it's just too complicated because there's too many moving parts
and things change all the time so for somebody who's just looking for smooth
and easy it's not necessarily smooth and easy okay so
that's that is your basic white label workflow again
if you're interested contact me straightsmilesolutions.com hit contact
schedule call it's free we'll interview you and we'll connect
you to the best partner for you which changes often
or email me info at straightsmilesolutions.com let's move on
to another solution which is relatively new it's a few months old
again you'll you see me talking about a lot but i want to factor it now into the
whole white label process so there's another white label called
white label because it's going to come on branded
process it's called st express and this is one now i've seen a
bunch of cases i'm to be fully honest with fc express i
am an investor so it's something that i was so excited
about that i had to invest in it so yes i have something to gain but
at this point i wouldn't invested in something that i didn't totally believe
in so i'm guess on the front end letting you
know price point is going to be higher for st express it's going to be 30
per liner not 20 okay so it is more and you need to join the network there's a
network called proline in order to do that again email
me if you want to join the network it's going to be a little difficult to
define if you if you want to get the good prices on joining the network there
are some different prices depending on what state you're in who refers you and
stuff so contact me and i will make sure you have the best possible price on
joining the network you know the team and everything once
you join the network for a small annual fee
it's kind of like joining like a preferred buyer's club you know whether
you've got some other ones out there like dental whale or smile source or you
know you've heard of some of these but this is a fully orthodontic one you
don't have to be an orthodontist but in order to join the network you do
have to have they do vet you so not everyone gets to join the network
also not everyone within a state can be picked
they only pick a limited amount of people in each metro area to join their
network so for that reason contact me i'll send you
the link to see if your territory is still available to see if
they're still taking doctors in your area
with that you're going to get all kinds you're going to get patient referrals
you're going to get all kinds of other discounts on different
things but you're also going to get access to the white label process
called st express and that's their own twist on white label
which is using same processes that i kind of talked about
but they manage it for you they have one dashboard
one portal so it's there's no moving parts like i talked about before and
all their options for their white label which is a little more expensive
but they all include revisions refinements mid-course corrections
sometimes more than one and retainers between one set and six
sets depending on which package you pick so for someone who maybe doesn't want to
do lab work but wants the lower down payment the
white label benefits the pr a good pricing and wants the insurance
of the revision refinement included and retainers
this is the way you probably should go so
again contact me i'll send you the link i'm super excited about it so
two options some doctors are in both some doctors pick one
i think you should explore both options if you're someone who enjoys aligners
um yeah and that's pretty much it and you do need a scanner
to you have to have a scanner in order to join the st express white label slash
proline network it's a requirement and they will check a couple other
things they're going to check like your reviews stuff like that they only want
to add um high quality doctors to their
network also right now if you want to join that
network you cannot be part of like say a big giant dso or if you're like an
associate you need to the owner doctor needs to opt in
so ideally this is for owner doctors only
you can be in a dso and if you want to join as a dsl contact me we'll be glad
to set you up with our team and in that case you know obviously the
dso operations manager and ceo needs to sign
off on that if you're going to do that so i'm excited to tell you more so
that's white label i think you get it now
super excited it's just so amazing you're going to be so excited to watch
your lab fees drop to see better outcomes and i'm glad to
give you all kinds of tricks and tips either way
all right thanks so much