I have the answer.
You write a best-selling book,
sell like 8 million copies.
Then you pitch a show to Netflix,
they, of course, say yes,
and then they put your show up on Netflix.
Everybody loves it.
Everyone starts following how
you fold clothes and spark joy in their life.
You become a phenomenon and now
everybody is following your coaching advice.
Now you can start a group coaching program.
Well, that's how Marie Kondo did it,
but it seems a bit complicated,
isn't it?
Let's make it simple.
Hi, I'm Ajit Nawalkha and I'm showing you today
how to build a group coaching program.
Group coaching programs are one of the best ways
to expand your reach,
serve clients that can't afford to
work with you one-on-one,
deliver amazing results
and, at the same point of time,
build a community of individuals
that have had a transformative result with you,
and understand your practice and your philosophy.
It's not an easy road.
Before I show you how to create
and fill your group coaching practice,
I must warn you.
If you don't have an audience,
if people don't know your work,
filling your group coaching program
can be an uphill task.
It can be a tedious process,
it can be frustrating.
Sometimes we are not able to fill the group
with the amount of people we would like
to have in the group.
This can be very demotivating.
Enough of what could go wrong.
Let's talk about what could go right.
Here are the five steps that you can take
to start your group coaching program.
Step one: start with the end in mind.
It's always better to start by thinking
what is the result that I want for my clients?
If you know the outcome you want for the client,
it's easier to craft the program.
The question you want to ask yourself is
what is the outcome that I want my client to have
when they go through this program?
When we created our group coaching program
called Start Your Coaching Business,
our question was simple,
what is it that our client would love to have
as a result of taking this program?
The result that they wanted was obvious.
It was to start their coaching business.
It was so much easier for us to craft the program
because we knew exactly the outcome we wanted
our clients to experience when they took the program.
Sixty percent of the time, it works every time.
Now that we know what our clients
want as an outcome,
it's time for step two which is to
reverse-engineer the process
to get your clients to have that outcome.
What is it that your clients need to experience
every day or every week
for them to be able to stay on the path
to get to the outcome that they really wanted to get to.
It's like if you wanted to make
the best looking and tasting dessert,
you gotta know the step-by-step
from creation to plating.
This essentially means what is the step-by-step
they need to do to go to the result that they want
from where they are right now.
Reverse engineer this step-by-step,
day by day or on a weekly flow,
and you should be able to craft
your client's journey from the point they're at
to the outcome they want to get to.
Smart, isn't it?
The third part of the framework
is to find out how are we going to communicate.
What is the most optimal, most efficient way
for your clients to experience the step-by-step
or communicate back with you
for them to get to the outcome.
Usually the best way to go about doing it
is short videos
delivered either on a daily or weekly basis
followed up with a weekly call.
There are many other ways to do it,
but if you were to take my suggestion for it,
start with this.
It's good, it's clean, it's effective,
and no chickens die in the process.
Now most coaches would stop there.
You figured out what's the outcome of the program,
you know the step-by-step
to get your client to the outcome,
and you know how to communicate with them.
What's left, right?
Well, much of it.
The success of a group coaching program
is dependent on the success of our clients.
Which means it's not only about
how you deliver the program,
but how do our clients stick with it.
Which brings me to the fourth point.
Establish how you will gauge client progress.
How would you know a client is making progress?
It's a group!
You can't know each person's progress
until you make it a point
to know each person's progress.
Check-in with your clients every couple of weeks
to see where they are in their journey,
if they're lagging,
if you can help them somehow.
This is even more important
if your group program is a high-touch group program.
This means you're charging a premium price
to your clients and they are expecting
even more personal connection.
So define a way to gauge client progress
so you can help them when they really need it.
Which brings me to the last part of this framework.
Identify how you will engage the clients
that have disengaged with you.
In a group coaching program,
when a client sees another client making progress
and they feel they are not making progress,
it gets frustrating.
Life also gets in the way and,
sometimes, even the most enthusiastic client
can lose motivation,
can lose engagement.
It's understandable
but it's not useful for our clients or for us.
A disengaged client is the one
that doesn't get results,
and when a client doesn't get results,
it beats the purpose of doing everything.
Community is the most effective way
of creating engagement.
Clients on the same journey
often experience the same frustration,
which allows them to be able to
connect with each other.
When there is connection within the community,
it creates engagement.
To connect your clients that are on similar paths
is one of the ways to have your clients
stay engaged with the program.
So here is the five-part framework that we discussed
that will help you create a group coaching program.
Step one is to define the outcome for your client.
Step two is to define the journey of your client
from where they are at to where they want to go.
Step three is to define how you will
communicate with your client.
Step four is a way to track progress of your client.
Step five is to ensure to re-engage any client
that has become disengaged.
That's all!
That's how you build a group coaching program.
How do you think you will use these insights
to build your group coaching program?
Share with me in the comment section below.
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Thank you for watching
and have a phenomenal day.