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Hi, my name is Kaitlyn Wilchynski,
and I'm a product manager for QuickBooks Online.
My pandemic plants and I join you
from our home in Mountain View, California.
We know small businesses use multiple tools
to run their business.
These tools can include payments processors, CRM software,
and marketplace facilitators.
These tools all generate important data
about your business, but the data
exists in different places.
And bringing it all together to get
a complete picture of your business
is complex, time consuming, and often
involves toggling between different screens.
Important information like sales details, customer information,
can all exist in different places.
Manually inputting this data into QuickBooks
is time consuming and without this data
is difficult to have a complete picture of how
your business is doing.
The key to improving productivity and saving time
is using apps.
Apps help tools work seamlessly together and help generate
valuable insights, , which is why here at QuickBooks,
we have been investing in building apps to specifically
sync data from the tools you use into QuickBooks.
Today I'm going to walk you through the experience of how
QuickBooks integrates with platforms like Square
and how it helps you automatically
bring in data with high accuracy and confidence.
To begin, I'd like to introduce you to Ashley.
Ashley has a business where she refurbishes and sells
vintage furniture.
She has been in business for two years
and is looking to streamline her bookkeeping.
The pandemic has made it a tad more difficult for Ashley,
and she's falling behind on her bookkeeping
as she adapts to this new and unusual business environment.
Ashley already uses the Amazon Business Purchase app
and decides to look for new ways to automate her data
entry as she discovered the app right within QuickBooks
on the Apps tab.
In case you haven't checked it out,
there are more than 700 apps that integrate with QuickBooks,
and you can find them right here.
As she uses Square to accept payments
and having an integration to bring in squared data
sounds like a great idea.
She begins by clicking Get App Now.
The great thing about apps like Connect to Square
is that you're able to automatically sync
granular details about your sales
that are not available in your bank feed.
These additional details enhance tracking and reports,
which allow you to gain insights,
such as what items are most profitable.
After granting permission, Ashley
selects the location she wants to sync with QuickBooks.
She selects the bank account that Square deposits her money.
This is required so we can automatically
match sales against your bank deposit
to avoid duplicate transactions and make reconciliation
quick and easy.
Next, she has the option to record her sales
by individual or by summary.
This enhancement allows users to select the level of detail that
is right for their business.
I'll explain the difference a little bit later.
The last step is select how far back she wants to sync data.
Let's check it out.
If you have a Square checking account or a selected
manual deposit, you'll be prompted
to create a holding account.
This holding account will accurately reflect your Square
balance in QuickBooks.
Transactions that appear on For Review section
have not been added to the books.
This allows Ashley to verify accuracy
and gives her control over what data will appear on reports
and financial statements.
To add transactions, simply click Add.
Like the banking tab, you can click into each transaction
for more information.
Transactions are grouped together by deposit,
and a breakdown of important details like sales, refunds,
taxes, and fees is included here to provide
clarity and certainty.
To view all the sales and refunds
included in this deposit, you can click View More.
Here we see an individual view where each individual sale
becomes its own receipt in QuickBooks.
You can import or sync customer and item details here.
This only needs to be done once per customer
and will be remembered into the future.
Here we see summary view where all transactions in a deposit
or in a day's sales are grouped together on one sales receipt.
I should call out this is not a two-way inventory sink.
But if that's important to you, then there
are apps that provide that functionality
available in the App Store.
Once Ashley adds transactions, she
can review them on the aptly named Review tab.
You can see what transactions were created
and make any necessary changes.
For each deposit or day's sales, a sales receipt
or sales receipts are created along
with a matching deposit that is easily reconciled
against your bank feed.
If you have created a holding account,
you also speed transfer transactions
if this money moves between your accounts.
To save time, these actions can be done in bulk.
All of this saves you time and gives you
peace of mind that your QuickBooks Online account is
accurate and up to date.
Any changes Ashley wants to make to tracking
or where things are mapped can be done from the Settings.
This is also where she can disconnect.
Because at QuickBooks we love to hear our customers' opinions,
I want to highlight that if she has
any suggestions for improvements,
Ashley can submit it here.
If you decide to use Connect to Square,
you can always tell us what you like or dislike
about the app right here.
You can also tell us if there are any other integrations you
would like to see on the app transactions tab
since we're constantly looking for new ways and new partners
to bring data in to save you time.
In order to reduce the time and effort
it takes to uncover insights and grow your business,
we are continually finding new and innovative ways
to bring third party data into QuickBooks Online.
When brought into QuickBooks, this data--
the data generated by the tools you use
has the power to uncover unexplored opportunities
to scale your business.
Combined with AI, this data and QuickBooks
can streamline bookkeeping and unlock insights.
Our aim is to save you time and improve accuracy
while giving you control over your data.
Thank you so much for your time today.
I'm Kaitlyn Wilchynski, and I'm proud to be part
of the team working for you.
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