See it depends because SpiderMan people went and saw with high ticket rates so it is when a
person has to decide in this kind of scenario which kind of film they will go and watch
That is not we are doing for business. We are doing because of our emotions and the kind of
story which we want to tell to the world. The kind of hard work that my father did. So that
film will happen for sure but when it will happen, when will be the right time to start and all
Prabhas is a Pan India actor. Obviously as a producer I work on films which can work PAN
India and Prabhas after Bahubali is become that kind of
PAN India artist and you know he works
Animal will be like again like Kabir Singh was, one relatable story
Hi guys this is Himesh and welcome to Pinkvilla. Today we have with us
Mr. Bhushan Kumar. Welcome to Pinkvilla sir, its lovely having you here
Hi. Thank you.
Sir my first question to you is you are on a roll like you know when everything was on a
standstill, still, we could hear you making so many films. What is giving you so much
confidence to you know make so many films one after the other when everything was on a standstill?
When the lockdown happened that time, we already had somewhere around 15-20 films
which were already on the roll. So, but we have stopped it in between because of Corona and
as soon as we got the chance and everything was getting normalised, we started going on to it
back again to make the movies and because of the situation we had to release many movies
onto the OTT and it was a good experience because we got a good reach. Like we release
Haseen Dilruba, Ludo, Sherni and Chhorii recently and many movies on OTT platform which
gave us a good reach all over the world through OTT because theatres were shut and yes, the
OTT played a very good role in and you know for us to be on the roll and give audience the
experience for the great moves, the great content driven movies and to watch it in their house
so it means yes. Music we used to do earlier lots and now also we have started from last 2
years we have gone into singles and all in a big way because of the lockdown, film music was
not releasing so we had to, we got into the releasing single of our artist that did great business
and alongside that we were making movies and now the things have gone to a different level,
we have so many films which are coming up now and we have started Ranbir Kapoor film
with Luv Ranjan and another Ranbir Kapoor film, Animal with Sandeep Reddy Vanga is
going to start in March. We have already started our film with Kartik Aaryan and Kriti Sanon
that is Shehzaada. Then Action Hero with Ayushmann we are going to start in January.
Adipurush is a big, big film for us so that film is on in the post so like this many films we are
producing. Thank God is there with Ajay sir and Siddharth and then Vikram Vedha is there
with Hrithik and Saif. Then another one with Ajay sir we are starting which we will be
announcing soon. So many things are on the roll and there are many movies which we are
making for OTT also, that will go to OTT. Then we are making 3-4 good web series. So that
will be a good way to tell stories which we cannot tell in movies you know. You need a
longer format and web series is the best format to do that so its like yes, we are quiet at max
what we can do to entertain people, we are doing that.
And you know talking of Atrangi Re, how did this project come together? How did you first
react when Anand ji told you the idea of Atrangi Re which he describes is the most Atrangi idea
Yeah, it is a Atrangi idea because many people were asking us why a love story between
Akshay and Sara because of the age gap and why this and why that you know all that you
know all those whys are there. But for that you have to see the movie and me, Anand ji and
our entire team is pretty sure that once you see the film you will definitely have all your
answers. Why this is happening and why that is happening so everything is justified and
everything is convincing in this film. But at the same time yes, it is Atrangi Re as per the title.
It is a Atrangi story and we are proud, I am proud as T-Series also to be associated to this
film. And with Anand sir, I had a long relationship in terms of music and I always wanted to
produce films with him and that we started from Shubh Mangal Jyaada Savdhaan and then
we did Haseen Dilruba and then we did Atrangi Re and now we are doing Action Hero and
there are lot more films like Anand ji’s next directorial film is also, we are doing together.
And there are any other films which we are producing together so it’s a long-term
relationship which we are going towards and I am very happy working with him because he
is a great creative person. He knows his content and he before thinking anything about myself or his
remuneration or anything he thinks about the movie. That’s
very important. That shows the passion towards filmmaking
And sir as a producer how do you decide on what film you want to bring in theatre and
what on the OTT? Because Atrangi Re is premiering on Disney Hotstar
See, Atrangi Re was made keeping theatre in mind for sure but during lockdown like we were
very confused like what to do, what to do so that time we all took a call, jointly between me,
Anand sir, Akshay sir that we will go to OTT because the things are not good. All the theatres
are shut and we don’t know what will happen to the theatre immediately and we can’t delay
the film also so much. So that time they took a call to go to OTT and by the time theatres are
all open that time we wanted to reverse the deal but it was too late to do that. We tried also
but it was really too late and it was unethical also after to going back on your commitment.
We took a call that we will stick with OTT platform, Disney Hotstar and release our
film there and today we are happy. The way our team, our artists and Disney Hotstar team is
marketing the film, it’s like its coming in theatres or it is coming on OTT. Everybody knows
about the film is releasing on 24th. So that’s a very good promotion which our team and their team has done.
And there is this music of Atrangi Re by A.R. Rahman
I love the music. It’s a slow poison. Always Rahman sir’s music and Irshad Kamil’s poetry,
they take little time but they stay forever. That happened with Rockstar also which was a
great album and I think same will happen to this album also because every song is so
beautiful and so well written and very nicely composed so I
think all the check points are correct for this album
The YouTube channel is the most subscribed YouTube channel in the world. So, when you
are composing music or when you are creating content for the channel, what are the factors
that you keep in mind to cater to such a wide diaspora
I just keep you know what people will like and by grace of God I have that kind of ear sense
from my father. I can judge a song to a level, 80-85% of the level that this will work for the
audience. And that is the only USP means which we are following and we are getting this success
And Atrangi Re marks you are reunion with Akshay Kumar after so long.
How was that association being over the years?
It’s a great association. I have done many films with Akshay sir and its lovely working with
him. He is a great actor, superb actor. We all know his performances and the kind of
performance he does in every different kind of films for that’s, hats off to him. I am hoping to
work with him more in future. We have something which we will definitely be doing together in near future.
I heard that there is one film in the making with Akshay sir so that’s
I am not announcing right now but yes, talks are on and we will certainly be doing few films together
And sir as a producer how do you view the box office
scenario at this point of time particularly for the mid-sized films?
See right now it is very difficult to judge what will happen to mid-sized films and all because
in Chandigarh Kare Aashiqui which was appreciated by everybody whoever is seeing the
film is appreciating the film. Reviews were also superb but the collections were not to that
level. So, one has to wait and watch and see by when everything will settle down and
everything on this Corona thing will settle down properly and people ill be able to go, when
people will be able to go without masks to theatres and all. I think till that time it is mixed,
wait and watch situation and now since I have released two films and not got that kind of
response so we are waiting for other films to release, other Hindi films to release and see
which are content driven films and see what kind of business they do and then only one can
judge what kind of marketing will be now because we are again hearing there will be a
problem because of the new variant and theatres may again close down or may 50% or
whatever so that will be a big problem for us so we have to wait and watch and obviously at
the same time safety comes first for the audiences and for
every one of us so we have to wait and watch and see what happens
But also, you know this is my personal view do you think ticket rates ahead role to play when
it comes to box office collections? Right now when it is too high
See it depends because SpiderMan people went and saw with high ticket rates so it is when a
person has to decide in this kind of scenario which kind of film they will go and watch. It
used to be same earlier. Every film ever used to work. We are thinking because films are not
working to that level now, no films are working but that time also it used to happen. There
were so many content driven films which were good films but
never used to work big time in theatres. There are so many films.
Basically, my question was for mid-size films do you think this factor comes you know
because the audience decide in a year that they want to go for
6-7 big films for which they will spend any amount and then
People used to watch content driven film in theatres but not
that much obviously so how much that has reduced one has to see
And sir there is this dream project of yours, Mogul. What’s happening on that front? It is one
of the most awaited films with Aamir Khan and
See that film, that is not we are doing for business. We are doing because of our emotions and
the kind of story which we want to tell to the world. The kind of hard work that my father
did. So that film will happen for sure but when it will happen, when will be the right time to
start and all that we will all decide eventually and we will take a call how to move about it.
Like Aamir sir announced a year back and then lockdown and all happened that he is doing
the film. So now his film is also delayed for release. He is releasing in April so let’s see and now.
First, we have to fight with this Covid thing which is again coming back, shouldn’t come
back but if it comes back, we have to first see that. again, the releases will be shifted so all
the making and actor going to another film like Aamir sir whenever he does a film, he
finished first film, releases it and then goes into the next one. So, for everything means you
know again things are looking little that way because of the situation
And sir you are actually the only Bollywood producer who is getting talent from South to
make a Bollywood film. Like otherwise its other way around wherein we are going south.
But you have got a Sandeep Reddy Vanga over here, you are making a Bollywood film with
Prabhas, two Bollywood films over here. Could you tell us something on that thought process
because that is actually something that we can call breaking the norm
Prabhas is a Pan India actor. Obviously as a producer I work on films which can work PAN
India and Prabhas after Bahubali is become that kind of PAN India artist and you know he
works. Even Saaho which didn’t do that kind of business but his lowest business was also hit
business of Hindi movies. So, keeping that in mind and plus the film which I am doing with
him Adipurush, that’s tailored made role for him playing the character of Ram. So, it’s a
tailor-made role for him which he has and he has done beautifully. He has done fabulous job
in that film. That’s our most waited film which we are expecting to release in 2022. Again,
let’s hope things go well and Sandeep Vanga Reddy, he gave Kabir Singh. So, he knows
northern India sensibilities also that means that’s why that film was so popular and successful
on box office. So yes, we are getting more artist also we are looking into whom we can get in
from South and more many scripts also we are adapting and putting it into Hindi and many
directors also we are thinking in future. So, this collab will go on because that is the future we
have seen today. Pushpa has done a great business in Hindi. So that means people are
expecting good talent in northern India also.
And sir last few questions, you know if we look at your line up going forward, the three aces
in that are, one is Animal, one is Spirit and one is Adipurush. Could you tell us something
on the world of creating these big PAN India monsters is what I call?
In terms of what can we expect from these three monsters which
See you can definitely, all the directors are very big and they will give you different
experience like I told you one is Ramayana that will be a different visual treat with our
mythology in it and Animal will be like again like Kabir Singh was, one relatable story which
happens in our society, a take on that with Anil Kapoor and Ranbir Kapoor and Spirit is a long
wait but that also will be a great film where Prabhas is playing cop for the first time
Yes, you know we have heard that dreams come true over here. You have one dream project
which is Mogul which is being made. Is there any other subject or idea that you want to
that’s your dream project that you want to make?
I want to make all kind of films. It’s not like my dream is to make every kind of film, there is
comedy, action, thriller, emotion, biopic all kind of things I want to but emotionally I am
attached to all the films but personally obviously with my father’s biopic because that’s a
story about my father, our founder who made T-series.
That is very, vey emotional thing for all of us in T- series family
And last words on Atrangi Re and your years forward from your end?
Atrangi Re as I told you I am looking forward to it. It is a great film, it will be loved by all I
guess and going ahead again I have told you that we have so many films which we are
starting, we have started and we are starting in 2022 and hopefully if all goes well and this
Corona thing is settled, we will be having around 15-20 films releasing in 2022 from T-series
Perfect. Thank you so much sir. It was lovely talking to you and wish you all the best
Thank you, thank you very much
Hi this is Bhushan Kumar. If you like this video, like, share and subscribe to Pinkvilla