Kris Krohn here with Limitless Wealth TV and today, we're talking about marketing ideas
for real estate.
You got a home, you want to know how to sell it, I'm going to give you the best 4 strategies
right now.
Yeah, dude, hustle, go for it.
Yeah, man, yeah!
Come on now, give me more, give me more!
Come on!
Make it happen!
- I don't know what I'm doing.
- Alright.
So listen, you've got a property and you want to know, how do I move this property, right?
I got inventory, I got this house, I want to rent it, I want to sell it, I want to lease
it, I want to lease option it, I want to do something and how do I market my home?
- Okay, marketing is one of those conundrums that if you aren't getting marketing, the
reality is that you're not going to be good at real estate especially when it comes to
selling your home, you've got to be a good marketer so what do you do?
How do you sell your home?
- We're going to today talk about 4 simple best strategies you can do to cover your basic
basis so that you can move that property as quickly as possible.
- Number one, MLS.
Yeah, MLS is a really easy..
Oh, MLS, it's Multiple Listing Services, right?
This is what realtors use to actually post your home and most realtors, if you're a realtor,
not just a real estate agent, if you're a realtor then you have access typically to
the MLS.
This is where people all around the nation will list their homes and give access to every
realtor that's out there.
- Now the MLS changes a little bit from county to county, from state to state because there's
going to be dozens and dozens and dozens and dozens and dozens and dozens and dozens of
MLS's that they're all across America, we're talking just about America, they got the same
listing services in your country.
This is like the go to official place where realtors who are the official representor
of buyers and sellers go to list properties.
So multiple listing services.
I meet some people, Steven, and they're like, I'm going to put a sign out because I don't
want to be on the MLS because I'd have to pay that realtor fee.
You will ridiculously less traffic if you do not use this tool.
I'm like the next guy, if I could avoid that 6% and when I can avoid that 6%, I will avoid
that 6% however, it could be at your very own personal judgement if you need to move
a property to not be on the MLS.
I'm on the MLS every single time.
- Yeah, number two.
So aside from just the MLS, having a proactive realtor and what I mean by a proactive realtor
is someone who's going to go above and beyond just putting your home up on the MLS.
Although that's a great tool and you should absolutely do that if you feel like you want
to move that property quickly.
Having a proactive realtor, someone who has network, someone who knows other individuals
or networks with other realtors even.
A realtor who's also maybe an investor, a realtor who knows other places where you could
put your property for marketing purposes that we'll get into in a minute as well.
- Understand that there's a lot of realtors, there's a lazy ones that will just list it
and they're like "I'm good.
I'll wait to see if some other realtor finds listing likes listing and we're good."
But what a proactive realtor do is exactly what Steven said, they're going to be making
flyers, baking cookies, having open houses, they're going to network, they're going to
different meetings, they're going to create awareness to the property and so what they
do is, they become a walking billboard through all of their networks to say, "Hey, beyond
the multiple listing services, I'm going to try to get as many eyeballs on this property
as possible."
So number two, having a proactive realtor.
Most people, when Steven talks about your shoty marketing plan on selling property,
you go on the MLS and you're like "We're good dude, right?"
And in the right market, that is sufficient.
We're in a market right now where that's all I do to list my homes but we're not always
in this type of buyers' market so when things change then most of the time, we're actually
needing to fight the battle the other way which is the person with the most marketing
channels is going to win and so that's going to bring us to the third marketing channel
that we're talking about today which is, signs.
This is like using old school technology.
For sell by owner, for rent, rent to own, or even a directional sign.
- Home this way.
- Cause you have homes sometimes that are very deep in the neighborhoods or with dead
ends, there's not a lot of traffic.
I love, people think I'm crazy but we love busy streets, busy streets means lots of eyeballs
but if you're not on a buys street, you need a sign that says "Open house.
Saturday.
This way." or "House for sale this way" that way, someone driving around it's like, "Wow
I'd love to own a house in this neighborhood."
Or that day someone is on the road like, "Man, I really want move out of my rental and buy
a house."
or "I'm really looking to move in to a new different property."
All of a sudden they see a sign, that little directional sign will drive traffic to your
property.
And Steven, let's get in the little bonus of what to do to be obnoxious.
- Here's a little bonus for you.
You want to be obnoxious and again, marketing is about getting your information, your home
in front of the eyes of as many people as possible so one way to do that is to go to
the store or go online and pick up the, you know kind of like the used flags.
- Yes, the red, green, blue.
- The multi-colored, the triangle that hang down from the long plastic right?
- It feels a little circus-y.
- Yeah, get those.
So get those flags, put them up, let it drip down from your home, make a little A shape.
What you're really just trying to do is grab people's attention, to get their eyes to look
over the property.
- You like, just like what Steven just said, you could literally just pass it through the
gutter and then tie it to a sign on the left and a sign on the right.
When Steven and I market a property with our lease options system, we have 5 signs that
we actually put out on the property so easy to tie on off that banner to left and to the
right.
But you know what?
It gets the eyeballs and it makes things happen so put those signs out there on the property,
don't underestimate basic techniques that have been used for a long time.
And that brings us to the fourth final and probably one of those very very, this one's
a really big deal, this will get a lot of eyeballs on what you're doing.
- Yeah, and that's sites, like going to internet sites.
This could be classifieds, this could be places like craigslist.org or KSL for your local,
they're your local news station.
Typically, they'll have a website with some classifies.
- I mean, even Zillow, right?
Zillow has a Zillow for rent and you're going to find locally in your area, there's going
to be some websites starting to dominate that area, it could be homey, it could be something
different or people are actually listing their property and so the idea is, Kris and Steven,
are you actually saying that a good marketing plan would be, you want me to actually get
on the MLS and get listed with all the local classifieds and you want me to get on the
local internet sites where things are listed plus you want signs in the property plus you
want me to get proactive realtor?
Is that what you're telling me?
- If that's what it takes.
- Yes.
- Yeah, this is the reality.
You have don't necessarily have to do all those things but if you're finding yourself
in a pinch, you find that you're not selling this home as fast as you might like, the more
the merrier.
In this situation, the more the merrier, less isn't more here, more is more.
- That is so true.
More is more.
So friends, when it comes to marketing, these are 4 of the main techniques that are going
to make up the majority of marketing the people using the game of real estate.
When you have that property, it's time to move it.
If anything is time-sensitive or everyday matters to you because of prorated costs,
maybe you've got some hard money out there that's like, really draping heavily on you
or if it's just time to move out the house cause you don't want to pay the mortgage the
next month and so, you want to get that thing gone, open up all 4 of these major categories
of marketing your property to get it gone.
I hope you enjoyed that video, I had fun making it for you and comment below if you've got
questions or some follow up, maybe we'll make a video on one of your next questions.