Hi, there, coach.
Welcome back.
My name is Carolin Soldo, and in this video, I want to teach you how to create a brand
for your coaching business.
Make sure you stay until the end of this video, because today I will share with you the two
types of branding you can choose from, which type of branding might be better for you and
why, and I'll also give you my favorite branding tools you can use right now to create the
brand of your dreams.
All about helping you go from passion to profits in your coaching business.
Many entrepreneurs make a big mistake in the beginning of their journey when they minimize
the importance of branding and go out there without a brand, and they think, "I'll brand
myself later.
I'll create the logo later.
I just want to go out there, and I want to do the work, and I want to create my programs
and serve my clients."
That's great, and I fully support that mission.
However, without a brand, you will find yourself competing on price and competing on features
instead of really influencing the market and drawing clients to you because of your brand
and what you stand for.
In my business, I have used branding for many years to differentiate myself and draw that
confidence out, because I know what I stand for, who I am, what my message is, and why
clients love us and choose us over our competition.
In this video, I want to show you how to create a brand that will help you gain that confidence
so that you can show up with the vibe message and the clients will choose you over your
competition.
The first thing I want you to do is think about the brands that you really enjoy and
why you enjoy them.
For the most part, those brands have three characteristics.
You feel like you know them.
You really feel drawn to them.
You like what they do.
Number three is, you're getting value from them, or they make your life better in some
way.
Now, how can we use that in your coaching business?
Number one, make people feel like they really know you.
How does that work?
Well, by giving transparency, by really putting yourself out there and sharing stories, sharing
behind-the-scenes information and being vulnerable with the market, because you are a real person.
Take a look at your website, for example.
Where can you insert stories?
Where can you be more transparent?
Where can you tell people about some mistakes you have made and how you corrected them?
Number two is making people like you.
Now, let's think about this.
What makes us like people?
Well, we like people that are just like us.
We also like people that are real.
Right?
There's so much happening on social media, and a lot of times, it feels like we're getting
the highlight reel of everybody's life, but it's not real anymore, so what people are
craving today is realness.
That means that when you show up in your brand on your websites, social media, in your videos,
what have you, people want you to be real.
Think about what makes you you.
What's your personality like?
Are you fun?
Are you quirky?
Are you professional?
Are you more serious?
It doesn't matter.
What matters is that you don't try to be someone you're not, and you come across really, really
real.
Lastly, it's all about giving people real value and making them feel better, making
them be better, and giving them something that's really helpful.
Right?
How do we do that?
Well, by giving them what they really want.
Think about what your customers really want from you.
Look at your website.
You can add value on your blog pages.
You can add value in the form of special trainings.
You can put special freebies out there.
You can launch a YouTube channel like what we have here and give value and help your
coaching clients be better, feel better, and get better results.
Let's design your brand.
Are you ready?
Step number one is to do your brand research.
What I want you to do right now, if you can, is go to a website of a brand you really enjoy
and take some notes.
Think about the visual aspects of their brand.
The colors, the layout, the photos, imagery.
What do you really like about their brand?
Also, how do you feel when you look at those images?
How do you feel when you go on the store, or you go on the website, and you take a look
at all these things?
What emotions come up for you?
Right?
Then lastly, what personality do you associate with their brand?
Is the brand high-vibe, and natural, and free?
Is the brand more luxurious, more professional, and more business?
Write those things down, because that might give you some insights into how you want to
be perceived and the brand essence you want to create for your coaching brand.
Step number two is to decide on your core positioning, and I give my clients two choices.
They can choose between becoming a lifestyle brand or an expert brand.
Now, let me explain.
As a lifestyle brand, your mission might be to help your customers live free lives, have
more happiness, have more harmony, have more confidence, travel the world, work from home.
It's about creating a certain kind of lifestyle.
As an expert brand, your messaging is all about a certain practice, a certain strategy,
a certain type or way of doing things.
Step number three is to, of course, design your brand visuals and actually bring your
brand to life.
Let me give you five steps and five things you should be considering when you're building
your brand.
Number one, you need to look at the color scheme, of course.
I recommend you choose a main color, a secondary color, and a pop color.
In my business, blue is our main color, turquoise is our secondary color, and gold is our pop
color.
When you go to my website, you will clearly see how we're using these colors in our marketing
materials right there.
Second, I want you to think about graphic elements such as fading and color overlays,
for example, which is important when you design your marketing materials.
To give you some examples, we use navy overlays.
We also use turquoise overlays, or we might be using a gold overlay, because that is part
of our brand design, and that's how we separate our imagery from other coaches and other companies
and brands out there.
Third, I want you to look at imagery.
When you do your brand research, what kind of images do you see on those websites?
Are they natural images?
Are they in a business setting?
Are there people in the images?
Is it nature?
Are there items in the images?
There's no right or wrong answer.
Just think about the types of photos and images you want on your website and your marketing
materials, again, as part of your branding.
Fourth, let's think about symbols.
Symbols might include circles, and squares, and stars, or crowns, maybe even animals.
Those might be signs.
Right?
You can use them strategically in your branding.
In our brand, we use a circle around my initials.
We also use gold lines, and we use squares once in a while.
When it comes to patterns, we like to choose gorgeous background patterns that look very
artsy.
Right?
They might be navy blue.
They might be gold.
They might be patterns.
In a little while, I'm going to give you an amazing online resource where you can choose
and research patterns and symbols for your brand, so stay tuned for that.
Step number four in your brand design, of course, is your logo.
Every company needs a logo.
Right?
Now, don't stress out.
Building a logo can be very simple, and you can even do it yourself.
I have two tips for you.
Tip number one is to simply use your name or your initials.
You could say, "Carolin Soldo," "Jane Smith."
Right?
It doesn't matter.
All you need to do is look for a font that you really like, a font that really complements
your brand design and the theme that you have chosen and simply use your name in your logo.
The other tip I have for you is to use a symbol in your logo.
You could have an image of a flower, an image of an animal, a star, a circle, whatever makes
sense for your brand, and incorporate that into your logo and keep it simple and move
on.
Step number five in building your brand is your tagline.
Your tagline goes along with your logo, and sometimes you can find a tagline underneath
your logo, underneath a company's logo on their website, for example.
Our tagline is, "Go from passion to profits in your coaching business."
The purpose of your tagline is to tell the world what you're all about and what you stand
for, so keep it simple.
Again, the key word is simplicity.
Your tagline should not be very long.
It should be rather short, and it should tell your potential clients and customers what
you will do for them and what your mission really is.
The last step in your brand-building process is to integrate your brand into your entire
business and everything that you have already set up, so infuse your website with your colors,
and your logo, and your tagline, and your images.
Infuse your social media, infuse your emails and all the different touch points that your
potential clients will have with your company in your business, and make sure your brand
is consistently represented in all of those touch points so that your clients have an
amazing experience with you.
As promised, I also want to give you some of my most favorite branding tools that you
can use in the coaching business right now.
Tool number one is Canva for business.
Canva for business is an online design tool that makes it easy for anybody, even people
who are not designers, to make stunning social media images, banners, logos, and more with
your brand standards.
Tool number two is the Adobe color wheel.
When you're looking for your brand palette and choosing the right colors, the Adobe color
wheel makes it very easy for you to choose colors, see what they look like when they
stack up against each other, and be very creative with your brand.
Tool number three is the Creative Market.
When you're looking for things like symbols, and patterns, and backgrounds, and themes,
the Creative Market is the magical marketplace that you're looking for, because you can purchase
all of those things and then download them and easily use them in all of your marketing
materials.
Also, don't forget to go on Pinterest.
Pinterest is amazing for any creative endeavor.
You can search for color palettes, for logos, for patterns, for branding ideas, and there's
lots of already created and established brand boards that you can take a look at, you can
download, and you can be inspired as you create your coaching brand.
Now, I want to hear from you.
What's your brand personality all about?
What do you want to convey in your brand?
What are your favorite brand colors?
Let me know in the comments below, and let's have a conversation about your brand.
In this video, I gave you my most important tips and steps to build out your coaching
brand, but now, let's take it one step further and actually do the work and apply what you
learned.
Down below in the description, there is a link to our Complete Coaching Business Branding
Guide that you can download and implement into your business right now.
Go there, click the link, and have fun building your brand.
Now, stay focused on your goals, because I believe that you are meant to bring your passions
and your brand to this world.
If you liked the video, give me a like, share it with your friends, and don't forget to
subscribe to our channel.
Until next week, I'll see you then.
Take care.
From Passion to Profits Live, our big annual event for coaches, is happening this September
in Hollywood, California.
Do you want a ticket?
For more info, go to frompassiontoprofitslive.com.