I've been in the space of freelancing since 2019 serving clients from USA UK Canada and Australia
and today in this detailed video I would like to give an action plan even if you are an existing
freelancer or if you are planning to become one this video will be the best for you get your
notepad and a pen and write down everything that we discussed in this video without any further Ado
let's get started as a beginner gaining Clarity in your Niche is the first step you could begin
with to be more precise I would define niche as a specific Market or segment that you would
like to offer your services in now there's a huge difference between a category and a niche
for example helping with social media marketing or social media strategy is a category however Niche
could be helping health coaches with Organic YouTube marketing strategy in short it is a
part of a bigger category or a bigger umbrella that has specific audience driven towards it to
begin with freelancing carving out your niche is super crucial however if you just focus on carving
out your Niche it leads to analysis paralysis confusion and more likely imposter syndrome as
well so I would highly suggest you to get started with a broader category and eventually as you
spend enough time in it you would understand what is more good for you and what do you more
inclined towards and that's how you pivot while niching down much more now once you decide what
your Niche is or what your category that you would like to step into you will have to go back to the
drawing board and jot down what services would you like to offer before you even think about
what services you would like to offer first you need to understand what you are aware of or what
skills do you have and what skills you lack having the clarity of what you know and what you don't
know brings a great amount of clarity when you are offering your services and it also provides
more room for your improvement here our Focus would be taking advantage of the the skills that
we know rather than sitting and crying over the skills that we do not have this is the time when
you decide that okay these are the list of the services I would like to offer because these are
the skills that I have so let's say for example if you tell cervani okay I have no clue but I do have
interest towards video editing for example but I do not know how to edit so you'll have to go
ahead and keep up Skilling while signing clients that is the process that you are going to go ahead
with because if you would like to learn everything at once and that's when you will start to provide
services that will take forever the reason why it takes forever is because everything keeps
evolving and as it keeps evolving we'll have to upgrade ourselves so it's it's a never-ending
cycle when you think that okay I'll have to be perfect in something under I provide services to
my clients that is not going to happen and that's impossible The Next Step would be asking yourself
if you have any previous experience means meaning have you worked with any family businesses before
or have you worked with any of your friends or colleagues or team members or any of the
presents that you've worked before let's say you are a graphic designer maybe you have to sign a
couple of logos for a couple of your friends businesses that is part of your portfolio but
say if you do not have any experience what are you supposed to do if you've got experience this will
be part of your portfolio and that's a great option for you however if you do not have any
experience I've got another option for you let's say you are an absolute beginner and let's also
consider the same graphic designer example what you can do is maybe you can recreate a couple
of logos of existing bigger Brands and you can show your skills in recreating these logos these
these will be some of the great examples for your creativity for your imagination for the
skills that you have and this is the kind of work that you're going to Showcase to your clients and
say look this is the potential that I've got have you got any work one of the best examples
um one of the best real-time examples I can give is my own YouTube channel
um before even I started working with my clients I I never worked with any of the clients before
however this particular YouTube channel was my real time example as I was creating content I as
I was increasing my subscribers and improving my analytics this channel has become an example of my
work to my clients so I I used to show them okay these are the strategies that I am using in order
to improve my subscribery in order to improve my click through rate in order to improve all
the results on this channel and that's how I was able to grow to 30k in just a year so this was the
channel this was the working channel for me and this was also part of my portfolio this is the
channel that I would show to my clients and tell them this is what I do this is how I do and these
are the same results that I can replicate for you as well let's say for example if you haven't
got any of these uh previous work experience or you do not have any of your portfolio current
portfolio as well this is what I would like you guys to do go ahead to Facebook groups
go ahead to LinkedIn go ahead to Instagram and you can get in touch with business owners online
business owners and let them know that these are my services these are the services that I
would like to offer are you interested and I would like to offer these services at a lower
rate or for free of cost in return to a video testimonial the reason why I am very specific
about a video testimonial here is you are working with that particular client for free of course
only because you will be able to gain the social proof experience and testimonials so that you can
showcase these to the next prospect that you have and you're going to start earning money from the
next Prospect however if you are working for free with the clients make sure you do not go overboard
in terms of collecting testimonials on all of that please go maximum three free clients and
nothing more than that I personally have done two free clients and after that from the third
client I started charging lower rate and with every client and I pitched upon and I secured
the deal I increased my prices and that's how I've generated the results as well and create
your portfolio after you've started working with clients uh you might ask me Sarvani how how do I
get these clients on you know regular basis what is my lead generation strategy what could be
my lead generation strategy that's where content marketing comes into the picture and that's where
I am going to discuss about which platform to choose to Market your services or to even provide
awareness to all of your audience because there are lots of myths and lot of misconceptions in
certain industry let's say YouTube industry let's say Instagram industry right so make sure you're
waiting for the next week's video or probably the next video in this series because my next
video would be all about you know boosting all the myths um in the freelancing industry if you like
this video please hit like comment and subscribe and please wait for my next week's video bye