- Income or how to go from a $100000
to making a million dollars a year as a coach and consultant
Enjoy.
External positioning.
So we talk about people cannot see your service
so they judge you by what they can see.
They cannot see your service, it's intangible,
so they can only judge by what they can see.
- [Narrator] The king of high ticket sales,
world's highest-paid consultant,
(dramatic music)
media celebrity, multimillionaire entrepreneur,
acclaimed TEDx speaker, international best-selling author,
Dan Lok.
(dramatic music)
- What you get paid for, especially over time,
more than what you know, your know-how,
more than your expertise or even results,
more than anything, is your reputation.
And for some of you, your reputation sucks at this point.
Not too late to fix it.
What you get paid for over time is your reputation.
I know what I'm getting paid for.
Yeah, results, expertise, all that is all good,
reputation.
Are you willing to invest the time
to build an impeccable reputation?
Tony Robbins, reputation.
When someone attends,
"Hey, I'm attending a Tony Robbins event!"
Right?
They share on Facebook, "Look, I'm at Tony's event!"
They're proud to be buying from Tony
because Tony's got a certain reputation.
"I'm changing my life, I'm walking on fire!"
Right?
Instagram, you know, live chat, live streaming, same thing.
David Ogilvy, how many have heard of David Ogilvy?
How many have watched Mad Men?
So, Mad Men is based on David Ogilvy.
Advertising genius.
So, David Ogilvy has the agency back then
and people are proud that they hired Ogilvy
to create an ad for them.
"Hey, David Ogilvy created an ad for this campaign for me."
Those big companies, they're happy, they're proud
to buy from that person.
So, let me ask you, do people brag about
and take pride in buying from you?
Do they say, "Hey, I buy from you"?
"I do business with you"?
Yes, you want?
- [Man] Is crafting like a brand promise,
like part of that people being proud
to present themselves to other people?
- That's a small piece. - [Man] But--
- It's part of the piece but it's not,
reputation is different from branding
and I'll go through that very quickly
(fingers snapping) and then wrap this up.
Okay?
So, do people even brag about knowing you?
Or is it like a "Oh, I know that person,
"you don't wanna know"?
(people laughing)
You don't wanna know that I know that person.
I'm serious, right?
Your reputation is so critical, so critical.
Like my career as I craft my reputation
make more and more money.
It's the reputation that brings in the money,
I'm telling you, it truly is reputation.
And as your brand gets bigger,
as you have a more impeccable reputation,
wealth, money, opportunities, they just show up.
You don't need to chase, they show up.
The best people at anything are generally the poorest.
The best people at anything generally are the poorest.
'Cause they spend their whole fucking life
working on making the thing better.
It's about being known and perceived as being the best.
It's a big difference between being the best
and being perceived as the best.
Which one is more important?
(audience responses overlapping)
Being perceived as the best.
You could be the best at what you do in your garage
and only your wife knows it.
"I'm the best at what I do!"
Or the world sees that you're the best at what you do.
Like, I believe in what I do,
my wife doesn't need to agree with me.
I don't need her to agree with me
'cause she's not paying me money,
I'm paying her money.
(audience chuckling)
Right?
I don't need her agreement, it would be nice
but it's your reputation outside of that.
So, what have you learned from my talk
and how does this apply to you
and how do you take direct action?
Comment below and let me know.
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