Social messenger marketing is going to be even more important for businesses in
2019 2020 MB ah why because Mark Zuckerberg at Facebook and Instagram is
also planning to bring in whatsapp messenger and integrate all three
platforms at once so we're gonna talk about that update in today's digital
marketing news today
all right welcome back everybody and thank you for joining me my name is
Jordan Steen and I'm the host of digital marketing news today at Cereal
Entrepreneur in today's episode we're gonna talk about how Mark Zuckerberg is
actually planning to integrate Facebook Instagram and whatsapp into one
messenger platform meaning you can message people no matter what platform
they're using now why is this important well for marketers it means you're going
to be able to get all three of those audiences in one place to communicate
with them much much more easily also if you look at the messenger industry over
time you'll notice that text message marketing was a thing and texting on
actual text services is a thing but there's also Instant Messenger with
messenger platforms and it's really cool to see how messenger is actually taking
a lot of the market share from people using text or that used to use text
messages now again this is gonna be super important for marketers just like
you again because of the fact that you're gonna have a much larger audience
to send these automated messenger campaigns to so we're gonna talk about
the update in this video make sure to stay tuned and pay attention all the way
until the end because if you do we're gonna give you another resource or tool
that you can use to use Facebook Messenger to start getting clients for
your business oh and really quickly guys before we get into today's update make
sure you hit that subscribe button and the notification bell on the bottom
right hand corner of this video so that way you get updated with all of our news
updates or free trainings free resources and our giveaways that we do every
single week here at my channel so guys by the year 2020 Facebook actually has a
plan to put this in place the whatsapp messenger Instagram messenger and
facebook Messenger platforms will be migrated all into one usable platform
now all three of the apps do plan to stay you know standalone and work
separately but as far as them integrating when you log into one of the
apps you'll be able to see whether your messaging someone who's on Instagram or
on Facebook or on whatsapp also it brings up a lot of other opportunities
for marketing and cross-platform marketing since they're going to be
taking each other's data and integrating which means more information for them to
understand their customers but also more places and channels and avenues for you
to send that message to those potential customers and that barrier to
communication is removed because of the fact that currently you can't message
someone from whatsapp to Facebook Messenger and vice versa right but in
the future they plan to have it to where it doesn't matter what platform you're
using you'll be able to message any type of user on whatever platform
they're using so why would Facebook want to do this and why these three platforms
well currently these are the three largest messenger platforms in the world
they have about 2.6 billion users combined which is a huge audience for
them to work with I mean that's about 34 percent of the world's population that's
insane so quick question which platform are you guys using if you're using one
at all are you using facebook Messenger more would you say use Instagram
Messenger more or whatsapp messenger more which one is the one you use the
most leave it in the comments below I'm trying to get a poll to see you know
what you guys are using one of the biggest concerns that people are having
is the privacy concern because obviously Facebook had a few issues with that in
the last few years but that is one thing that Facebook is working very diligently
on to make sure that they don't leave any open gaps so that way they don't
have any privacy errors or security errors in the future oh and just in case
you don't think messenger marketing or really just messenger is this big deal
well if you don't or haven't seen already in our last few updates we've
done several on the updates that they've been doing to Facebook messengers so if
you're interested in any of those new updates for messenger 4 and the new
platform check out this video if you haven't seen it before
there's also some crossover that's kind of making this complicated for example
Facebook requires you to have a real name for Instagram and whatsapp actually
allows you to be anonymous so figuring out who's communicating with who and how
they're gonna work between these boundaries is going to be difficult also
another example would be whatsapp requires you to have a mobile phone
number to use their messenger platform whereas Facebook and Instagram also do
not so there's these types of details that they have to sit down because they
are separate you know separate platforms with separate identities and audiences
and goals they have to sit down and think about the best ways to integrate
all three to where they don't really harm any of the audiences that are
currently using their platforms but that's it for today's video what do you
guys think about messenger marketing and what they're trying to do with all three
of these platforms do you think this is gonna be a successful idea or not I
would like to know your comments or your thoughts in the comments below this
video make sure to leave those down there lastly if you're brand new to this
channel and you haven't already done so make sure to subscribe and hit the
notification bell so you give all of our future updates videos trainings and free
giveaways that we do here at my channel for people looking to build and grow in
the marketing agency were building a personal brand or really just
building any kind of online business but that's it for today's digital marketing
news today update thank you for joining us on today's segment and I can't wait
to see you guys next week on our newest segment so until then Cereal Entrepreneur
out bye guys why does my hair keep coming down on my
ready to start living the six-figure work wherever be your own boss lifestyle
well at Cereal Entrepreneur Academy we'll teach you how to use a laptop and
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