The future of search engine optimization is changing and it is changing through a topic
called �Topic Clusters�. This is a process of focusing on topics directly related to
a buyer persona rather than keywords themselves. So, in this video, I am going to go into what
a topic cluster is, a little bit more and how you need to approach this new topic in
the future with your marketing campaigns and with your content.
[Music 00:25 � 00:38] Alright, welcome back everybody and thank
you for joining me, my name is Jordan Steen aka Cereal Entrepreneur and at this channel,
we talk all about digital marketing, social media marketing, starting a business online.
So, really quickly, do me a favor and hit that subscribe button and then the notification
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So, with the rise of mobile and voice search, search queries have become more conversational.
So really asking a question instead of saying just keywords. So using something like �How
do I find this?� versus �this, this� you know just the two keywords for that topic.
So let�s do an example, ��Okay Google, where can I get my haircut?�
Google � I have found a few hair saloons near you.
Jordan � Okay Google, what are flight cost to Orlando, Florida?
Google � upcoming round-trip flights from Atlanta to Orlando start at $68. Do you know
what dates you would like to fly? Jordan - Pretty good right?
Okay Google, do you love me? Google � of course, you are one of a kind.
Now that last example wasn�t exactly a great search result. But it was pretty cool still
and the first two were definitely some really cool examples of how businesses can use something
like a restaurant for example and use things like voice search and taking things like topic
clusters into consideration to make sure that they get more customers. So like I mentioned
in today�s video, we are going to talk about how your content strategy needs to adjust
just a little bit to start taking those people into consideration who use questions in their
searches online. Content marketers are constantly battling
for attention and with search engines being you know, they are responsible for providing
search engine friendly results, results that are going to get you what you are looking
for, they are constantly required to adjust their algorithm and the way that they provide
search engine results based on the users. That being said, the users are pretty much
forcing Google to start providing search engine results based on the way that they would search.
Meaning in a more conversational way versus more of a keyword approach. Quick question,
the last time you went on Google and searched for something and used voice search, did you
ask a question or did you just use the keywords that were relevant for that search? Leave
it in the comments below. I would like to know.
So the SEO algorithm is changing constantly and one of the best ways to rank on Google
or on Search engines is to use Topic clusters or Pillar pages. So how content is organized
under this strategy is known as the topic cluster architecture, excuse me. The core
topic or the primary pillar page is the content you are trying to rank for on search engine.
So that�s that middle topic right there. The core topic is content that answers a user�s
question, solves a client�s problem and for example, would be something like workout
routines, right? That would be a core topic. It�s like you know, shown in this example.
Next, is to identify your topic clusters. So the, basically the ideas that make up this
topic cluster which is composed of several relevant sub-topics. A sub-topic should be
strong enough to stand alone in the form of a blog post or a video but when combined with
other like themed topics, it should be relevant to and support your core topic.
So if you want to look at it in a different way, you could look at digital marketing and
we could look at you know, email marketing, SEO, social media, Pay per Click all of those
are the sub-topics and then you can even create pillar topics off of those subtopics. So I
can go even further. So with social media I can go Facebook, Instagram and so it all
relates back to itself and then that�s building not only you know, topic cluster style of
architecture but it is also building and adding layers to your website that is deep with content.
Finally what completes the content pillar are things like hyperlinks, you have probably
heard of things like that, rabbit hole going down the rabbit hole or really good websites
build content in a way that it keeps you going through more and more articles because it
brings up another topic that you want to learn more and more about, right? So that�s what
good link structuring does and that�s what good topic cluster architectures do is build
a very strong and very deep set of webpages and articles that ultimately all relate together.
So quick question, have you ever visited and I would be really interested to know if you
have visited a marketing related website that you have visited, that�s been set up this
way where you have just been so interested in it that you have kept going through more
and more blog content or even a video channel where you kept going through more and more
videos on YouTube because it was just so good and the content was so relevant to you that
it just kept pushing you forward? Do me a favor and leave that website or that
channel in the comment section below. Essentially your subtopics are going to drive
people to your site because they are very intent focused, they have a very specific
intent, search intent from the original user. They are going to then link back to your original
pillar article or pillar topic or your pillar category, right, that discusses other topics
related to that original pillar that they came in with an interest on and then that
gets them engaged and read those other articles which means more engagement for you which
means search engines ultimately recognized your branding, your website as a source of
authority in the industry. Want a better understanding of how visitors
to your site have an effect on your ranking on search engines then check out this video
in the top right hand corner appear, it is going to help you with that.
Alright guys, so if you want more information on topic clusters and building content in
this way because it is a really interesting way to build content and it�s something
that we have been working on with our SEO and our blog writing team, you need to do
2 things really. Number 1, you need to leave a comment below
this video saying you want more video content on producing topic cluster style content.
Number 2, you need to check the link below this video. There�s a link to the actual
blog article where we wrote more about pillar pages and how pillar pages need to be used,
what the main focuses are, some ideas for creating pillar pages and stuff like that.
So check out that article if you are interested in more.
Oh and if you are brand new to SEO and you have no idea what we are talking about at
all or if you are kind of familiar and you just need some more information to clear out
then check out this video on the top right hand corner because we have put together like
eleven part video series that you can actually go to and watch all of that or just check
out the playlist that we have on SEO, you can go through that whole series there.
But, that�s it for today guys, thank you so much for dropping by, I really appreciate
it and as always make sure that if you are new to this channel, hit that subscribe and
the notification button right below this video on the bottom right hand corner, so that way
you get updates to all of our free content, free giveaways and everything that we do here
at Cereal Entrepreneur Academy. But I am getting out of here and I will see you guys on the
next video. Until then Cereal Entrepreneur out, later!
�Ready to start living 6 figures, work wherever, be your own boss lifestyle? Well at Cereal
Entrepreneur Academy, we will teach you how to use a laptop and internet to start your
own social media and digital marketing agency. Get started with our free Facebook ads training.
Link�s in the description below guys. See you in the course. Cereal Entrepreneur
out!� [Music 07:50 � 08:01]
[END OF VIDEO 08:03]