- [Neil] Hey everyone, it's Neil Patel,
and welcome to another day of "YouTube Unlocked,"
where I teach you how to go from zero
to a hundred thousand subscribers on YouTube.
And in today's lesson,
we're going to be breaking down scripting and storyboarding.
If you haven't gone over our previous lesson,
which was on the content types out there,
you can find it at neilpatel.com/training,
and click on "YouTube Unlocked,"
where you can find all the previous lessons,
as well as the worksheets and cheat sheets
and PDFs that go along with it.
So that way you can get those action items,
make sure you're doing them correctly,
and start seeing results.
There's a lot of content ideas that you have
when it comes to YouTube.
And if you don't, check out the last lesson,
because it breaks on all the content types,
and it'll help you with all those ideas
so you no longer have writer's block.
Now with these ideas,
whether they're behind the scenes, or meet the teams,
or company culture, explainer video, or a webinar,
and that list can continue to go on and on
with how-to tutorials and testimonials,
it really is never-ending.
But if you have these ideas, that's great,
you got to end up outlining them,
because if you don't outline them,
you won't get the views that you want,
keep people on YouTube long enough,
and even get the subscribers as well.
So I wanted to break it down the right type of format,
and how to do a outline correctly.
So let's get started with it.
First off, if you go to neilpatel.com/training,
click on "YouTube Unlocked,"
then go to week two, first video in there,
you'll see a content outline worksheet
that I want you to download,
and it'll help you with everything that you need to do,
where you can jot down your initial ideas,
and then refine them.
Remember there's no judgment, there's no right or wrong.
It's a easy way to keep track of everything.
And I want you to write down 10 things like,
what you're really good at,
what you've delivered superior results in,
maybe some comparisons, or what you enjoy doing,
or what you enjoy talking about,
or what you naturally are good at,
or what you're a expert in.
All these will help you figure out
what you could potentially create content on.
And once you have those,
you can even start thinking about things like,
what do you want your users to learn
when you create those videos?
If you've written at least 10,
hopefully five on the worst case,
you want to keep in mind,
what do you want the listener to get from this?
What action points?
What are the strongest topics
that my competitors are talking about
that are benefiting people in my space.
What are people sharing and commenting on?
Because generally what's helping people in this space
and what they're struggling with.
And you can also leverage trends,
because trends gives you a great idea
of what's working or not,
and you can go to Google Trends
to figure out what's popular, or BuzzSumo,
or even the content ideas report within Ubersuggest.
Because trends tend to get a lot of search volume,
and when you're using trends, you'll also find
that you get way more people subscribing to your channel
because you're just getting those views,
there's not much competition, because there's not,
you know, if something's a trend,
it's happening right then and there, it usually is new,
so there's not much competition as well.
And a pro tip for you,
and this is all about how do I assess
if your idea is good or bad?
I want you to go on YouTube
and look at what other videos are really popular,
and look to see how many subscribers that person has.
If they don't have a ton of subscribers
but that they have a lot of views, that's good,
that means that you should end up
creating content like that.
And also look how old the video is,
If it's really, really old
and it's continually getting views, that's good.
Or if it's really new, and they barely have subscribers,
and it's also getting a lot of views,
that's good as well.
Another pro tip for you,
I recommend that you use Google
and the YouTube search bar suggestion.
You can use the Ubersuggest Chrome extension for this,
because as you're typing in keywords,
it'll give you data on what keywords are popular,
what ones aren't,
what's related to the initial keyword that you typed in.
And when you do keyword research,
all this is important because
the last thing you want to do
is create video content on topics
that no one's searching for.
No one's searching for it, you're not going to get any traffic,
you're not going to get any love,
you're not going to get any views,
and you want to start off with something basic,
like whatever you're on.
So for me, I talk about marketing,
so I may just type in marketing,
and then I can expand on that,
and I can use Ubersuggest to do it.
So I want you to go to Ubersuggest,
neilpatel.com/ubersuggest, type in a keyword,
and when you type in a keyword,
on the left hand navigation,
I want you to click on the keyword ideas,
that'll give you a report that looks like this,
it will show you popular keywords
on any topic, sub-niches, categories,
and that'll give you more and more ideas of what's popular.
You don't necessarily have to create
new videos on these topics,
many of them are related to the main video
that you're talking about,
and you can end up mentioning them in your same video.
See the way YouTube algorithm works
is when you mention a word in your video,
like if I mentioned marketing, or SEO, or keyword research,
YouTube can decipher that,
and it'll automatically start ranking me
for some of these keywords,
which increases my rankings as well.
You also want to make sure that these keywords
have low competition, and that's under SD,
SD stands for SEO difficulty.
When it's green in color,
that means it's low in competition,
and it's easier to build momentum for your channel
and start getting results faster.
Yellow or red, it means that it's harder to rank for,
and it's going to take you longer to see results.
I want you to write down at least five
of the related keywords, mention them within your videos,
mention them within your description,
your titles, your tags.
And by doing this in your transcripts,
it'll all help you rank better as well.
You don't need hundreds or millions of keywords,
and each of the keywords, they don't have to have,
you know, hundreds and thousands or millions of searches.
If it's not competitive
and it's getting thousands of searches a month,
and you're going after 10 of these keywords,
it can add up to a lot of views in the long haul.
Now let's get into storyboarding.
Storyboarding's super-important
because it keeps people engaged.
See, a storyboard is a planning document,
and you've probably created one of these before,
it's usually one of those illustrations
that walks people throughout a journey.
And when it's done, it may look something like this,
and you've seen these in comic books
or newspaper clippings all the time,
and they're very detailed, and it helps people figure out,
all right, what's happening first, second,
third, fourth, fifth,
and what are you telling people
in each and every single area.
Now one tip I'm going to give you
when it comes to your storyboarding,
whenever you're doing your introduction
in your YouTube video, always ask people to subscribe.
I know that sounds simple,
but you'll get more subscribers from that.
And tell them to click on the alert notification,
because on YouTube, if people click subscribe
but they don't click on the alert notification,
they won't get notified
when you have a new video right away,
and make it be seen in a prominent way.
And you also want to tell them
that at the end of your videos as well.
Now that you got your storyboard done,
and keep in mind that it needs to flow
from beginning to end, like a story,
has a beginning, an intro, you know,
hook them at the beginning,
hooking them is very important so they want to keep watching,
and you want to hook them
within the first few seconds of your video,
or first minute at the latest.
Then you get into the body of the content,
and then your conclusion, okay?
So let's go into planning your content.
There's a asset that I have for you,
it's a content planning sheet,
you can find this at neilpatel.com/training,
go click on "YouTube Unlocked," click on week two,
once you're there, video one,
and that's where you'll find this document,
and this will help you with your content planning.
It breaks down how to do this step by step.
You have a overview of the basics for each video,
keywords dates, titles, CTAs, et cetera.
So just follow that.
And when you're planning,
just have all your concepts in one place and use this,
because it just makes it easier for you
with a logical sequence,
and it just makes it super organized
so that way you can be doing better in the long haul,
getting more views and getting more subscribers.
Look, people watch lots of videos,
even when they're just sitting in one place,
so when you have all this and you're planning your content,
make sure you hook some of your videos,
and your scripts, and your storyboarding together
from one video to another, like part one, part two.
It's a easy way to continually get more views
and have your subscribers come back.
So now let's dive into the script template.
I also have a asset for you here as well.
Again, you can find to at neilpatel.com/training,
click on "YouTube Unlocked," week two, video one,
and follow the script formula template,
it'll help you break down how to do
everything step-by-step,
so that way you don't miss any details,
and YouTube rewards retention,
this is the biggest thing I want you to keep in mind.
So, if you follow the script
exactly laid out in the template,
or just the details here and there to, you know,
adapt with your industry, you'll be able to retain people.
This is the key, the longer people are on YouTube,
the more views you'll get,
and the more suggested traffic you'll get as well.
Then we go into uploading and pre-publishing.
Before you upload your video to your channel,
name the video file
using keywords that you're focusing on,
and you can use Ubersuggest to find the popular keywords.
Then I want you to add metadata to the raw video file,
add secondary keywords and tags to your videos.
This is super important because
YouTube is looking at all of this data.
You want to show them all of this data
because if you show it to them,
you're better and more likely
to rank better in the long run.
And put video descriptions in comments as well,
and changing the metadata tutorial
for different operating systems.
This is all important, the devil's in the details,
and when you follow all these details,
you're going to get your video ranked higher,
and you're going to dominate when it comes to YouTube SEO,
which then of course helps to get more subscribers
in the long run.
I want you to upload the videos unlisted,
so that way not everyone's seeing it
when it's not fully fine-tuned,
then I want you to add your focus keywords to the title.
It needs to be in the first part of the video title,
not at the end,
because they put more emphasis on the first part.
If relevant and not weird,
you should also add some secondary keywords in the title.
The reason I emphasize on relevant and not weird is,
you don't want to just stuff keywords,
because if you stuff and it doesn't flow,
you're not going to get that many clicks.
Then there's a description.
This is a really critical step in SEO,
it helps you get found.
And it also helps you beat your competition,
get more targeted traffic.
Use keywords that you're finding from Ubersuggest
and add these keywords in there.
Add relevant phrases, these are your secondary keywords,
in your first paragraph, in your copy as well,
even in the middle, even in the ending,
And try to use at least 200 to 400 words
in the first few paragraphs,
it'll help you rank higher in the long run.
In the first line of your description,
I also want you to repeat the exact title of the video,
that way you have the keyword
mentioned in there as well again,
and your description needs to somehow address
what you want to teach,
and what people should get out of the video.
What lessons can they get?
So then that way they know what to expect.
Some other tips that I like doing,
and this has helped me get
thousands and thousands of visitors a day from YouTube,
I add download links within my descriptions.
If you shared like a lead magnet, or PDF, or whatnot,
add them, add social handles as well in the links,
this will help you get more social subscribers everywhere.
Some bonus tips for you,
when you're using links,
you can also use a link of one of your competitor's videos
if you find that it's very relevant for you,
so you don't always have to just go out there
and create new material.
Your competitor's not going to mind,
because you're driving them traffic,
or anyone within your industry,
it doesn't really have to be a direct competitor.
I always add transcriptions as well,
YouTube loves when you manually add transcriptions,
you can use services like Rev to do that.
And add a video link
at the bottom of your description as well.
Now we get into tagging.
I don't want you to go overboard with tagging.
You only need to use, let's say,
five secondary keywords, 10 max.
This is a really, really good opportunity for you
to use the long-tail phrases and keywords
that you found from Ubersuggest,
that keyword ideas report.
And use phrases, don't separate keywords based on a space.
A pro tip for you is to use other channel names,
like competitor channel names in there as well,
this helps you get traffic from your competition.
And then comes one of my favorite parts about YouTube,
it's a thumbnail.
As you can see in some of my videos,
I'll have all these crazy facial expressions,
it's because it helps generate more clicks.
Plus I do have fun making
all those facial expressions as well,
because once we're done recording videos,
we do a quick little photo shoot, and I can just goof off,
and Pasquali, my video guy,
will adjust and come up with clever stuff.
But, having this, having big font that people can read,
having your keyword in there,
it'll help you all get more clicks and traffic as well.
Now before you push publish,
I want you to like your own video,
comment on your own video,
and pin that comment on the top.
Just tell him thank you for watching,
and if people have comments,
let them know to ask them,
and make sure you help them out,
if you can include any keywords in there, do that.
If you can do anything to encourage engagement and comments,
you should do that as well,
because it helps you get more traffic.
Have a lot of your friends, family members,
people in your office, look at the video,
like it if they enjoy it,
leave a comment if they enjoyed it as well.
And I want you to also go to five other channels
and start leaving comments on those videos as well,
that helps the community,
don't just promote your own videos.
But this also will get your channel more recognition,
which then gets you more subscribers in the long haul too.
I mentioned transcriptions,
you need to upload manual transcriptions,
you can use Rev, Trint, Upwork for these kinds of services.
And when you do this,
even though YouTube can figure out
transcriptions on their own,
doing it manual also helps with rankings.
We've seen, if you don't upload them,
you don't rank as high in the long run.
You could also leverage cards as well,
this keeps people on YouTube,
and you can have people go to opt-ins or promos
or anything like that,
or you can just have them continually go to other videos
when you're using the end screens or annotations,
it's up to you on what you want to do,
but when you continue to drive people
off to other people's sites,
or to your own site or any other site that's not YouTube,
you don't do as well as versus keeping them on YouTube.
So some action items for you,
go to neilpatel.com/training,
click on "YouTube Unlocked," week two, video one,
download the YouTube Pre-Selling Guide
and the YouTube Resource List.
If you have any questions, leave a comment below,
we're here to help out.
If you enjoyed this video, like it, share it.
If you need any help, you can check out my ad agency,
Neil Patel Digital.
Thank you for watching.