- What's up Insiders?
You are seeing me for a second time this week
and what does that mean?
It means that I have been put to the test.
I am putting together
a couple of different segments for you
on the advertiser friendly content guidelines.
Why? Because of the fact that we want your experience
of the video level monetization guidelines
that the ad friendly guidelines represents
to be like an open book rather than a black box.
So we wanna take our time explaining these things to you
highlighting the resources
and throwing a couple of insights right there
as well as ever as hearing your feedback
about what we can communicate more succinctly.
Now, first thing to call out is
that these category names are broad.
They're not meant to be specific.
They're not meant to be a message in and of themselves
that for example, hateful and derogatory content
is something that we welcome.
But there is of course a spectrum
something that discusses how hateful something is
is very very different in monetizations terms
from something that is uploaded
with the potential to offend.
Let's take a look at a couple of different screen grabs
from the ad friendly content guidelines themselves
as ever, you'll find a link
to this section within the description below.
You'll see that there's a broad explanation
of what we mean by hateful and derogatory content.
That's simple and to the point.
So let's get to the meat of it.
Beyond that first paragraph,
what you're gonna find is a dropdown.
If you click on that
you're gonna see your guide to self-certification.
So it's gonna give you three separate sections
which correlate to firstly, full monetization
secondly, limited monetization and thirdly, no monetization.
So the first is going to talk you through
content referencing protected groups
or criticizing an individual's opinions
or actions in a non-hurtful manner.
Now you can see some examples there
but the best guide we can give you is
something that's presented in a context
that really highlights how hateful something might be.
So for example, a news report or a documentary
on a hateful incident is something that fits
into this section.
Not the second component of this
is taking it to the next level.
This is something which may not have been uploaded
with the intent to offend but may have that potential.
Content that may be offensive
to individuals or groups
but is used for education, news or in a documentary.
So examples of this are political discourse
where somebody may use offensive language
in terms of a political debate
educational content where you might hear
uncensored racial slurs but they are uncensored
so as to educate the audience about the history of the word
or you may have some content containing raw footage
of someone conducting any of the acts
you see listed here below
which might include something
like malicious personal attack on someone.
And then finally, you have the final category
which is content where we just will not tolerate ads
and we ask you to proactively disable ads yourself
and that will apply to the following.
Hate or harassment toward individuals or groups.
So we don't want to spend too much time
digging into these really hateful scenarios.
We know they're a reality.
We do face some challenges on the platform
in these areas where people are uploading content
with an intent to be offensive
but it's important to note
that this stuff is just not suitable
for ads and self-certification gives you that heads up
to disable it if you feel your fall into that category.
So that is this week segment on the ad friendly guidelines.
Thank you so much for watching and engaging.
We really appreciate it
and make sure you give us any feedback that you have
in the comments below
as ever, we read through every single one of these comments
and we've gotten lots of ideas
about where we can better our communications
around these policies.
So that's it from me.
Thanks so much for watching
and I'll see you Tuesday for the next news flash.