so you've likely seen the toyota logo countless different times but have you ever noticed a secret
within its design or maybe you've seen amazon logo and you've noticed a smiley face but do you
know the real hidden message in this logo let's take a look at six famous logo design secrets
so the first logo today in honesty is pretty poor but it has a fairly cool hidden secret
i'm sure you can see the b and the r in the logo that relates to the company name baskin robbins
but can you see a 31. sure it's there but why is it there well there are two meanings according to
the company firstly baskin robbins famously had 31 flavors of ice cream to offer but also they wanted
their customers to enjoy a new flavor of ice cream every day of the month hence the 31 for 31 days
so let's just forget about february and the other 30 day months now this second hidden
secret is somewhat of a stretch but it does exist and it has been staring you in the face for ages
and that's by toyota the famous japanese car manufacturer now according to toyota the three
overlapping ovals represent the unification of the customer's hearts with the toyota products
however it is possible to spell out toyota using the geometry within these three overlapping
symbols and that's because we have shapes that can suggest a t an o a y and also an a now i did
say it's a stretch but it is there without a doubt and it's been there staring at you the whole time
vio is a sony creation and the logo was designed by toyugoto and i must say it's a clever clever
design now i personally think aesthetically speaking it is a really awesome logo and i've
personally liked it for a long long time but the meaning behind it is quite interesting
so on the left we have a symbol that refers to analog and then on the right something that refers
to digital which is based around zeros and ones or some people might know binary code the movement
from left to right from the analog wave to binary code reinforces the progress of technology
and showcases sony's movement from television products and into digital computing which is the
intended purpose of the avayo sub brand so another food related logo is toblerone which for whatever
reason is something you must pick up at airports i'm not sure why that is but it is what it is
now toblerone was founded in burn switzerland a place famous for specific kind of animals
now if you look closely in the mountains of the logo can you see an animal why of course
there is a proud bear luring up in the logo and this didn't happen by chance it was cleverly
hidden away in the mountain peak itself by the designer how many of you have seen this before
and how many have just seen it now but next up we have amazon probably the company that
most of us have interacted with at some point over the last two years now many people say the
arrow is creating a smile and that's the hidden secret message well kind of because it's there
and it can be seen by most people but there is a deeper meaning with this logo on amazon
you can search for and buy almost anything and so they wanted to communicate this by pointing
from a to zed yeah i'm english and we do say zed instead of z so this arrow literally suggests
they sell everything from a to z and that's something not many people pick up on so i must
ask is it even worth having in the logo in the first place if most people don't even notice it
it is pretty cool i guess so yeah the sixth logo secret is one for the computer geeks out there
80 20. 80 20 is a market data research company and they have incorporated binary code into their
logo design much like vaio has done but in a more technical and malay ad clever way the binary code
for 80 is one zero one zero zero zero zero which can be seen in the top line with the blue squares
and then below we have zero zero one zero one zero zero together they create the company's name
80 20. so how many of these logo secrets have you seen before and which one is the
most interesting and captivating in your minds if you want to see more content based around graphic
design or logos do click a video on screen and until next time design your future today peace
you