Don't know what in the world to post on LinkedIn?
If so, I hear you my superstar.
So, let me share my top three strategies for coming up with content ideas for your business.
I'm Vendy and I'm all about helping coaches and consultants sign up high
ticket clients on LinkedIn without sending any spammy or salesy DM'S.
And yes, that is possible.
So, if you are planning to use LinkedIn in your marketing this year, be sure you
subscribe to my channel and hit that bell to be notified every time I release a new video.
Alright, my superstar, so have you ever been in a position where you are on LinkedIn, you
need to write a post, you need to put something out and you're just staring at the blank page?
You have no idea what to say, what to post, what to even do.
All we know is that it is important to show up and give value to your clients.
But you have no idea what to really say.
Now, if you can relate to this, I'm going to show you what to do when you
have brain freeze in terms of creating content and what tips, I have three tips
in particular for really brainstorming content ideas to put out for your clients.
Tip number one, answer your client questions.
Now, I know, I know this sounds super obvious, but I cannot tell you how many business
owners forget to start at this easy step.
So what I mean by this is that I really want you to start listening to
what your clients are saying, okay?
I want you to pay attention to what questions are coming up again and again and again.
And once you have written them down, once you are aware, what are the things that your clients
typically do not know and keep asking you for all the time, then you can take those questions
and start creating content around them.
So for example, if I was an accountant and I was servicing brand new business
owners who have no idea what they're doing.
They have never done bookkeeping or accounting before.
Then they probably would be asking me the same questions over and over and over again.
For example, they're probably wondering whether there should be a limited
company or a sole trader, because that obviously affects the tax strategies.
Now, going forward, they might be wondering, well, when do they
have to register for VAT, okay?
Now, another common thing would be probably to know how do you even do bookkeeping or
like, how do you keep track of your receipts?
Or like, what do you even need to keep track of?
How does this whole process work, right?
I'm sure that as you work with your clients, you start noticing the patterns
and the questions that keep coming up.
So this is what I want you to take.
I want you to take those questions and turn them into content, okay?
So you literally go on LinkedIn and either you do a text post or a video or a carousel,
and you answer one specific question to help your potential clients, the audience
you're trying to attract in their journey.
And when they're gonna see you as the expert in what you do, they're gonna reach out.
By the way, if you are wondering whether it's better to do text posts or live streams
or polls or document style posts, be sure you check out this video next, where I
explain the difference between each of those.
Tip number two would be to do research calls with your ideal clients to really narrow
down and understand what are their core desires and what are their core pain points.
Because once you know what your clients really are struggling with and what they want from you,
then you can start creating content around that.
Now ,personally, I have actually done over 180 research calls in the last 18 months.
I take these very, very seriously.
And this allows you to build meaningful relationships with your ideal clients, because
you're meeting new people all the time.
Plus every single conversation is giving you new content ideas.
So it cannot recommend doing these enough.
Now, if you're wondering, how do you get a stranger to help on a research call with you?
This is actually something I cover within my LinkedIn Bootcamp.
So please don't hesitate to reach out and ask me more about it on LinkedIn.
Now, the third amazing place where you can get content ideas is a
site called answer the public.
Now, I'm gonna be sure to link that below in a description as well.
This platform has combined all the searches that people are making on
Google, on Yahoo, on YouTube in one place.
So you can see exactly what your ideal clients are wondering about.
And I actually wanna show you exactly how to use it because it is an amazing
place to get inspiration from and then know what to create your post on.
So let me help my computer and show you exactly how to use it.
All right, so let me show you exactly how to use, answer the public, to come
up with some juicy content ideas, okay?
So once you land on this site, this is what you're going to see.
So we have a robot that's basically doing some dance moves I think, okay?
So what you want to do over here is put some sort of a keyword, a search term
you really want to learn more about.
So for example, we could put in dating, right?
We, if you are dating coach and you're helping people, you know, improve their love life or
find their wives, their husbands, or whatever type of relationship they want, you could put
in dating over here and click search, okay?
And now you can see that we have the most recent search results.
For any questions, people asking about dating.
Now, this is how it looks in a visual manner, but I actually find
it's quite difficult to interpret.
So what I like to do is go to the data view over here, and now I'm gonna be looking
at all the questions people are asking.
So for example, are dating apps worth it?
Are dating apps safe?
Are dating apps bad for mental health?
So here we go.
We already have three potential post ideas for LinkedIn.
Can dating a younger man work?
Another post idea.
Can dating make you depressed?
Probably if you go to too many dates.
Again, the same thing, dating and depression.
That must be a, that must be a question people get a lot.
So that might be something you wanna talk about.
How dating apps keep you single?
That would be an interesting one.
So let's say, what dating apps are best for me, okay?
So dating apps are a big thing here.
When dating is going nowhere, okay?
Here's a potential content idea.
Dating where to even start?
Here we go.
Great content idea.
Why dating sucks, okay?
Why don't we create that, create that post?
Let's say, I don't see much here besides people being very curious about the pop culture.
Will, will dating help me move on again?
That's a big one.
And so, you're getting a sense of how many questions can you easily find, how many content
ideas can you really find for your niche?
So this is where you can go all out and play around with different keyword words, different
topics to find awesome questions that you can now either create a video on or a text post
on, or you can do a live stream on, okay?
So I use this all the time, by the way, for YouTube.
I also use this for LinkedIn.
So this is a brilliant starting point if you're totally blanking in terms
of what to even post about, okay?
Now, if you had been posting for a while now, and you're still not getting the engagement
that you want and clients are not coming your way, be sure you also message me on
LinkedIn and ask me about the LinkedIn Bootcamp, because I would absolutely love
to help you grow your business on LinkedIn.
If you are wondering how exactly can you get inbound leads on LinkedIn, meaning that
your clients are sliding into your DM'S without you having to chase after them.
Be sure you also grab my Quickstart Guide to LinkedIn below this video, where I
show you exactly that very strategy.
As always, I would really appreciate if you could give this video a massive
thumbs up and subscribe to my channel as it truly helps me grow on YouTube.
Thank you so much for being here and I'm gonna catch you at the next episode.
Bye.