- Hi America.
My name is Mark Hardstart,
and I'm the CEO of Midland Park Hardware.
Founded in 1948 by my father, Carl Hardstart.
Built on the simple values, honesty, integrity,
and being a good neighbor.
That tradition of authenticity has positioned us
with a unique brand asset
to disrupt the global local domestics industry,
and revolutionize the market perceptions
of solutions to,
to market problem.
The, Lucas, I'm a little lost, bud.
- Well, first off, I'm not really a CEO.
I just own the store.
And second I don't, why are we,
why are we making a commercial?
- Oh, it's a sizzle for the Dan lawn, lawn party.
I got ya.
- But we are just a store, though.
When my adult grandson Lucas came back from business school,
he saw what a treasure we had
in this legacy family business.
Armed with over 40 years of work experience on my end,
and over four hours
of watching Gary Vaynerchuk YouTube videos,
we make a pretty good team.
We're excited to talk about all the new changes
coming to Midland Park Hardware.
First, Midland Park Hardware isn't just a hardware store,
I guess.
It's a way of life.
by signing up for MIDZ, the Midland Park Hardware app,
you're immediately given access
to the Midland Park Hardware Discord server
at the titanium tier.
There not only can you check out
all of the awesome Midland Park Hardware news and updates,
of which there are many,
you can connect with other Hard, Hard Hats.
- I feel like the world kind of left me behind a little bit.
- Oh, it's okay.
I'll keep reading your copy.
You're such a smart, good boy.
Make sure to tag the MIDZ app on social media posts
for a chance to receive free membership
to the Ladder of the Month Club,
where we offer an in-depth personality quiz
so that we can send you a brand new 30 foot ladder
every month, curated to your preferences.
Sorry. I'm sorry.
We send these folks on a ladder every month?
- They're going to have 12 ladders
at the end of the year, Lucas.
- Ah, okay.
I, uh,
I'm so sad.
- Sorry.
Why go through the hassle of going to the store to buy nails
when you could instead have the much easier process
of signing up for a monthly nail subscription service
with your user data.
For a small monthly fee, you gain access
to the entire catalog of Midland Park Hardware nails,
and are afforded the ability to rent them
from us at a premium.
Sorry, Bud.
I just real, I kind of said it like it was normal,
but it's crazy.
Are we renting nails to people?
- It sounds very disruptive.
I wouldn't even know how to return nails.
- Who, Ted? No, I love Ted!
He runs a great hardware store.
- Midland Park Hardware is a legacy institution,
but in business, the newest and most exciting idea,
with the least research and adopted the fastest,
is always the best.
That's why effective immediately,
we are shutting down our historic Elm Street location.
Lucas, that's the store!
- Midland Park Hardware, your local hardware store,
now only online and also with ads.
Subscribe to our platform in order,
you can't get rid of the ads,
but you can subscribe to our platform
to tailor your ad experience with a personality quiz.
Coming this summer keep an eye out
for Midland Park Hardware Pop-Ups,
a branded, 3D, interactive experience,
where we bring the world of online shopping
at a local hardware store to you.
Lucas, quick question, Bud. What is a pop-up?
- Huh. Do people ever have a sort of long-term pop-up?
- Yeah, a permanent pop-up.
- We could even have one on Elm Street if we want.
- Yeah.
- Well, we could do 724 Elm Street.
You know, we could make, we could take the store,
and the store could be a permanent pop-up.
- I'll be honest, I'm getting a little fed up, Lucas, okay?
You've been talking out of the side of your mouth
for a minute now.
I think you've, yes, you watched an episode of Shark Tank.
That does not mean you understand business, okay?
You're old grandpa is not some commie socialist.
I understand how to make a dollar,
and what you need to understand
is this is not how the world works.
(phone rings)
This type of behavior is not rewarded.
- I hereby renounce capitalism in all its forms,
and would like to request a membership
in the communist party.
Craft beer nights, Bocce ball with the interns.
We have interns?
- Oh, no.