What's up brand builders Stephen Houraghan here at BrandMasterAcademy.com and in
this video you're going to learn the difference between
brand strategy and marketing strategy
so you can get everybody with a vested interest in the brand on the same page
and stop throwing budgets and resources in the wrong direction
Now if you're new to the channel and you want to build brands that go beyond
visuals using strategy psychology and creative thinking then you are in the
right place hit that subscribe button hit the notification bell
and you'll be well on your way now this whole branding versus marketing thing
it's nothing new and it's been done to death to be quite honest so you're not
going to get a lecture from me but when it comes to execution
and clients then it's kind of a big deal it's not about
splitting hairs or philosophies or semantics it's about
getting it right and especially when budgets come into play because
when budgets and money and spending comes into play
then you need to be making the right decisions for the brand
that you are building so in this video i want to break down the difference
between brand strategy and marketing strategy so you can have those
conversations with your clients on a high level and get
everybody pulling in the same direction now speak to most
CEO's and they'll tell you that the art of generating leads
converting those leads into sales and then growing the brand
and the reputation falls under the marketing strategy but the marketing
strategy is just a collection of marketing tactics so what are
marketing tactics well think Facebook ads or Google ads or
Content Marketing or SEO or Social Media Marketing or
Email Marketing now these are all individual marketing
tactics and techniques and to use just one of these tactics in
isolation probably wouldn't get you very far if you think of any
sports team that go out with a strategy to win well then
they'll have a set of tactics to go out and win and if they
just use one tactic over and over again they're going to get found out pretty
quickly so marketing strategy therefore is a collection of marketing
tactics all working together as a cohesive strategy to get attention
and drive action so how does that differ from brand strategy well
marketing strategy is the strategic placement of messages
in the market but it doesn't define the method behind those messages
marketing messages are designed to influence but it cannot
define the message until it knows who it's influencing and
how it's going to influence that person and that is where the
brand strategy comes in the marketing strategy has a lot to lean
on but the brand strategy is simply developed from an idea there
is nothing before that idea is then developed into a brand and that
brand defines who it is why it exists why it's relevant and how
it's going to communicate that relevance a marketing strategy
doesn't define any of these critical aspects it relies on the brand strategy
for that so any marketing messages sent out into the market without
a brand strategy lacks clarity and lacks effectiveness so therefore
any marketing strategy without a brand strategy is a waste of money
so that is the difference between brand strategy and marketing strategy
brand strategy is the who what why and how whereas the marketing strategy
is the where and the when brand strategy without marketing strategy
lacks execution marketing strategy without brand strategy
lacks direction and you need both to succeed but i'd love to hand it back
over to you I'd love to hear your experiences with this argument and
discussion between brand strategy versus marketing strategy are you building your
own brand at the moment and have you gone in there
with a marketing strategy without a brand strategy or do you have
clients coming to you looking for a marketing strategy without
that brand strategy i'd love to hear your experiences in the comments below
i'd love to hear your questions and your challenges as well i'll do my best to
answer all of those if you like this video please give it a
thumbs up hit that subscribe button and the notification bell as well it'll let
you know when i've got new videos coming out if you want
actionable brand strategy tips and techniques to grow your
business head on over to brandmasteracademy.com
and get yourself signed up for the list it is free and i keep some exclusive
content for that list as well so get yourself involved but as I said
I'd love to hear from you about your challenges about your experiences
as I said I'll do my best to answer all of those until next time
brand like a master and I will see you in the next video