Hey, this is the Daily Overpass! My name is Eric and I make apps!
Now today, I want to talk about my second biggest app.
Okay, so today, I want to answer a question
that came in ages ago all the way back on episode 388 from HighlightsTime.
HighlightsTime said, "Hey Eric. You talked a lot about your biggest app. But I'm
curious which one is your second biggest?" Alright, I'm gonna answer this question,
but it's not really a very good answer because the second biggest one is like a
clone of the first biggest one. So, have a look at my screen here. So, I've talked
about this before. My biggest application is Ear Agent. It was called Ear Spy for
the longest time. So, it's had five and a half million downloads on Android and
it's considered - its continues to be the top earner for me. You see here we've
changed a bunch of stuff. We have like a really nice video for it which we spent
a couple of weeks doing. We do the annotated screenshots, everything like
that. It still says Ear Spy even though the names been changed to Ear Agent. I
didn't bother changing that so that that's there. But the second biggest one
is called Ear Assis,t which if you - let's have a look at this. Here you could see
is exactly the same application. So, like after like six months after releasing
Ear Spy and it was starting to get a little bit of traction, but not really. I
thought, "Well, why don't we just try to reach a new market? Why don't we do
something aimed at people who are - who need hearing augmentation or hearing aid
type of things. Because a lot of people were saying in the comments that that's
what they were using it for. I'm not really a spy but I find it easy to watch
TV and things like that. So, I thought why don't we just take it and then see if we
could remarket it to a different audience as a different application. And
you can see here, all we did was we change it from red to blue and we call
it Ear Assist instead of Ear Spy at that time. And this is the second
biggest one. It's had about over the last several years, has just a quarter
million downloads on Android. This is the kind of thing you couldn't get
away with on Apple. I don't think because they just crack down 4.3. This is the
kind of stuff they don't - they frown against is re-skinning something.
But for me, it made perfect sense because I was trying to reach to different
audience which would not necessarily be the same people. I didn't
want people who are looking for a creepy spy tool to find this nice hearing aid
thing and spread the word that way, or the people look for it
hearing augmentation to find that the spot you know it was just two different
audiences and I want to reach out to them. Which in the Apple point of
view, you would not be able to do because they say spam in the App Store it needs
to be one app, blah, blah, blah, they're too similar. Alright, so you see here, it's
exactly the same but because we haven't had the same downloads in there and
everything like that, we've never bothered to change the screenshots.
I have a video on here which is just a video of unlike the cartoon, one
which we try to keep the the spy theme here. This is just me talking, "Okay, you
click on here, you do this, you do that, all that kind of stuff. And that's
been the second - the second biggest one. It's just something to think about if
you - and this was something that when I first - when I first had an app developer
who was not me, like I got a call from somebody and talking about some
mastermind group and he was talking about reskinning because I'd never
heard of reskinning before, and he said, "Well, you take your application and
maybe you could reskin it to other audiences and other things. Like if you
have a your bubble game, maybe it could be a panda game or a candy game or
whatever happens to be popular at the time." And I started doing that and I
started thinking about this application and say, 'Maybe we could just do that and
give it more of a medical feel like blue, is more of a medical color." The red and
black was a spy thing. So, we did that and it hasn't been brought in quite a lot of
money. In fact, when Ears Agent was
suspended a couple of months ago, a lot of people are saying, "Hey, why don't you
just rereleased it as an Ear - as an ear hearing type of thing. It was like
I've already have one out there and it's already, you know, but it doesn't seem to
fare well against some of the other ones in terms of ranking and for a while,
it was up there near at the top If you typed in hearing aid, but not so much
anymore and it's just sort of there. It's something to think about if you
have an app that's doing well. Is there a way you could like reskin it and maybe
try to reach a different audience? If there's another audience, which would be
interested in that type of thing? So anyway, something to think abou. Anyway,
don't think less of me because I released the same code twice in two
different places, alright? There's nothing wrong with that. Go to any toy
store and you'll see the same toy, blue for boys and in pink for girls.
They are not breaking the law. This is a - this is an Apple thing
that they go through. So anyway, but anyway, let me know - let me know if you
think less of me because of that. That's it for today. I'll talk to you, guys, again
tomorrow.