Don't know how to communicate what you offer in your coaching business?
Well, in this video, I'm going to give you five communication strategies you can use
in your marketing and your social media to communicate what you're all about and get
more conversions and attention for your coaching business.
Stay tuned until the end of the video because once you know those five simple communication
strategies, communicating your message to the world is going to be a piece of cake.
As always, before we get started, hit the bell icon and subscribe to our channel so
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All about helping you go from passion to profits in your coaching business.
Hi, there coach, my name is Carolin Soldo and over the last couple of years I've built
a community of over 60 000 coaches on our social media and our email list and in our
communities around the world.
In the beginning, we had a lot of trouble with our messaging, but over the last couple
of years, we have dialed in our messaging which helps us attract new clients and followers
every single day.
And that's exactly what we teach our clients in our coaching programs as well.
And with those simple tricks, our clients are able to get their emails opened, they
get comments and engagement on their social media posts, and they get their opt in pages
to convert.
So stay tuned because today I will give you those simple communication strategies to make
your marketing messages so much more effective.
Tip number one is to speak in terms of benefits and not features.
Many new coaches make this mistake in talking about features and what the do for their clients
and how they actually do it.
So they might be talking about the foods that you should be eating and the workouts you
should be doing and the changes in mindset that you should be making, right?
And they're really focusing on the how's and how it all works and the steps their clients
are actually taking versus focusing on the outcome.
So if you're talking mainly in terms of features and how-to's, I want you to shift your perspective
and going forward, think in terms of benefits and outcomes.
Tip number two is to use the four-step messaging system.
Now, you can use the four-step messaging system on your social media, on sales pages, in your
emails, even in verbal communication, such as Facebook lives or YouTube videos, for example,
and it goes like this: Number one is to state the problem.
Number two is to agitate the problem.
Number three is to actually solve the problem for them and number four is to pitch.
Now let me give you some examples.
You begin by stating the problem and you might say, "Nowadays, people have a lot of trouble
getting attention on social media and creating marketing messages that really stand out."
Then you might agitate the problem and you might say, "If you don't have an effective
way to communicate your message, and stand out on social media, you will have inconsistency
in cash flow and you'll have trouble growing your business and making money in your coaching
business."
Now you go on to solve the problem for them and you might say, "A very simple way for
you to create more engagement and get your message across on social media is by focusing
on the most urgent problems your target market is struggling with and giving them instant
solutions."
And lastly, you want to pitch and you might say, "If you want to know more about the exact
steps you can take to create marketing messages that convert on social media, go buy my program,
go join my Facebook group, go download my freebie and I'll show you exactly how to do
just that."
So as you can tell, there's a very simple way for you to structure marketing messages
that you can use everywhere, on your website, in your emails, on your social media, that
will guide your flow, that will help you craft messages that convert and make it really easy
for you to get your message out there.
Tip number three is to teach using case studies.
There's nothing like real proof, right?
You want to know whether someone's tips and strategies and what they're teaching you actually
works and there's nothing better than showcasing someone who already got results.
So in your marketing communications always teach using case studies of past or current
clients or even yourself and talk about the big accomplishments that you already had with
the steps or the thing that you're teaching in your coaching business.
Tip number four is to make a very simple communications library with topics you can talk about all
the time.
Now I want you to think about some of the biggest problems and issues that your target
market is facing right now.
What are their biggest challenges>?
What do they complain about all the time?
And also what are their big goals and desires?
And you can make a list of these thing and then later, go to the list and pick and choose
things that you can talk about in your emails, on your social media, on your website, even
on your YouTube channel so that you never run out of things to talk about.
And tip number five is to only communicate when you're feeling inspired and high vibe.
Many of our new clients ask us the question of how often should I post on Facebook.
How often should I go on Instagram?
How often should I go on Facebook Live?
What do I post on my business page versus my Facebook group, versus my personal profile?
And I'll always say, "You're over-analyzing and you're making it way too complex."
I personally only communicate when I feel inspired and when I feel lie a message is
really important for you to hear.
And I might be putting it out immediately or I might be writing it down on a piece of
paper somewhere to save it for later, because those inspired messages that come through
to your ideal clients are the most powerful ones and those are the ones you really want
to get out there.
So don't worry so much about when to communicate or even how often to communicate.
Focus on what you're communicating and makes sure there's real power, emotion, and passion
behind it.
And now I would love to hear from you.
Let me know which of the five tips resonates the most with you and which communication
strategy you want to apply in your coaching business.and if you want to take it one step
further, I want to invite you to download our opt-in page guide below.
In this special guide for coaches, I'm going to walk you through, step-by-step, how to
build an opt-in page that converts, including your hook, including your bio, including your
bullet points, to make sure that your marketing message is on point, your opt-in pages convert
and your business grows.
Go below in the description.
There's a link and you can download the guide right now.
Now stay focused on your goals because I believe that you are meant to bring your passions
to the world.
Don't worry so much what people think.
Don't over-complicate things, just focus on getting your message out there because you
have a big mission to fulfill if you like the video, hit the like button, share it with
your friends, leave me a comment and I'll see you next week.
Take care.
From passion to profits live.
Our big annual event for coaches is happening this September in Hollywood, California.
Do you want a ticket?
For more info, go to frompasssiontoprofitslive.com.