Is this it, are we live? Hello uh welcome it's Friday
night here in the UK I’m totally not prepared for this as you're about to see
this is a really unusual departure for me on two levels and I’m gonna walk you through the the two
things that I’m doing for the first time live it's what eight minutes to seven o'clock at
night so I’m in the happy hut and I’m assuming that nobody is watching this but if you are then
you'll know that my name is Neil Mossey hello I’m a development producer
helping high achieving creators and performers just like you to get ideas
out of your head and out onto here on YouTube and this video is going out live thanks to
a trial that I’m trying out they're not paying me
they're not affiliated to me at all I’m just trying out this software it's
called melon app and that's why there's this logo in the corner and I’m a bit freaked out because I
thought I’d be able to stream this privately and record the stream and then upload it later but
the free plan only allows you to go live so I wasn't quite expecting to be live
so hello it's great to have you here and I’m so not used to this dashboard that I’m looking at
that I don't even know if anyone is watching this I don't even know if it's live
let's show on stream yes I’ve got a bohemian
rhapsody effect going on there but this is what I’m looking at this is what I can see
I can see on there that two people are watching and I don't know one of them is
me so if you are the other person thank you you are the one person watching my live
stream right now on a Friday night courage to you my friend
so that's the first big thing that I’m doing so I’ll take that off “using melon app for the first
time” and show this the screen I’ve done that the second thing I’m going to do is as you can
see from the words along the bottom here all right so this is the YouTube Creator Academy
and they have all these courses I counted them there are 46 courses
why don't I just do every single course and do the course exam live at the end of every
week to show what I’ve learned and also to get you to play along and see if you can take the
course exam too and maybe we can compare scores I don't know, I’m not encouraging any cheating
so if you want to talk amongst yourselves that's great but I’m going to try and do this
course exam for real the course that we're doing
today is the quickstart guide to YouTube it's the first course I think - it's one
of the basic courses there are 21 basics
courses it's the very first one so these are the 21 courses that
I’m going to go through one at a time you can see I’ve started a few of them
and I thought the only way I could see this through is to use you as an accountability partner
I should have told some friends that I’m doing this
it got to about four o'clock I thought oh why don't I just do it and see what happens
these are the lessons that I’ve just done it only took me half an hour and on... if you're
watching this on the recording I’ll put a link to the YouTube Creator Academy in the description
but I’ll also put a link to this actual course so you can follow along or maybe even
go back and see if you get any wrong should we do the exam?
and I think if I get it wrong I think I’ve got to like wait a couple
of months before I can take it again now I’m not looking at-- only because
I can't - but I’m not looking at my chat because I don't want to cheat
but you can cheat in the chat if you want to so the first question in the quick start
guide to YouTube is how can people discover your content on YouTube
I’m not looking at the chat because I can't open the window so put in the
chat what you think the answer is and I’ll go through the chat afterwards and we'll
see if anyone gets any of these questions right so how can people discover your content on YouTube
it's like a really terrible pub quiz isn't it you got better things to do?!
the multiple choice answers are YouTube.com on their computer
YouTube app on their phone YouTube app on their smart tv
or all of the above I’m gonna go for all of the above
oh next what is a good question to ask yourself when defining your channel's mission
how can I have an impact how can I make a ton of money
sorry I’ve got Mike Reid in my head there was a game show in
the 1970s called runaround I’ll put a link to that in the description
how can I reach 100000 subscribers or how can I produce a viral video
answer now in the comments or live chat if you're my one viewer on the live stream on a Friday night
I think I’m going to go for how can I have an impact
oh so we don't get the scores or answers to the end
I promise I’ll speed it up a bit so we can get through these
why should you pay attention to your channel name? it needs to be different from your real name
it helps to include trending keywords it will always appear in your video credits
or it can live on your channel for years put your answer in the comments now
what I’m going to go for it can live on your channel for years
now I don't want to be that annoying person in the exam but I’m finding these a bit easy
so it'll be a shock if we get any of these wrong before you publish a new video
what's an important step add details to describe what your video is about
pre-populate comments for early viewers to see embed the video url across your social media
last option is write down your number of subscribers
so before you publish a new video what's an important step put your answer down now
I’m going to go for... because I’m reading them out I’m not actually taking them in
I can't do more than one thing at a time see it could be embed the url but I’m
gonna go for uh add details to describe what your video is about
what's the basic definition of watch time
this is question five and that was my chair by the way not me
the hazards of live streaming what's the basic definition of watch time
the number of people watching your channel right now
the time of day that most viewers visit your channel
the average time that someone spends on YouTube or the amount of time that viewers
watch your videos so put your answer now
in the chat in the live chat if you're watching the live stream and put it in the comments if
you're watching the recording afterwards I’m gonna do this next week and we're
to really zip through these I’m going to go for no no... be the
amount of time that viewers watch your videos which action helps you build your community
interact with fan comments like I’m not right now I’m so sorry but I can only open one window
like every video that you watch that is always a good idea
change your channel name or publish a new video every day
And I’m gonna go with interact with fan comments are you getting many comments on your YouTube
channel leave a comment let me know! we can sort something out
and comment on each other's channel your channel branding should be
simple or relevant to your channel
or consistent or all of the above
Whoa, a trick uh a curveball there for the last option
I’m gonna go for all of the above and I can see... I don't like by the
way I don't like the fact that I’ve got the word melon in the corner of the screen there
I’ve got the word melon over my bald head there! that's not right
why should you use consistent branding this is question eight it's nearly there
why should you use consistent branding because you want your channel to be
discovered in search results because you paid someone to market your brand
because you want viewers to instantly recognize your brand
or because you want to provide a fun experience so why should you use consistent branding
I’m gonna go for because you want viewers to instantly recognize your brand
how easy are you finding... I’m finding these quite easy
do some bragging in the in the comments or the chat if these seem a bit too uh basic for you
maybe they get harder through the year and build ourselves up
what branding elements consists of a welcome video to potential fans
the channel trailer the channel banner
the channel card or the channel description
I’m going to go for channel trailer Cindy finds a video on YouTube
that seems inappropriate I’ve had that this week
I just got a community guidelines warning for one of my thumbnails and I appealed it
or if you're in the UK I appealed against it and the... the appeal was successful
and then three hours later the YouTube automatically banned it again and I’ve
got I’ve got a community guideline strike I’ve got a video on that coming up very soon
I bet it was cindy flagging it anyway cindy finds a video on YouTube that seems
inappropriate what would you recommend her to do email the creator to express her outrage
unsubscribe from the channel yeah that that would be a good idea cindy
flag the video for review or add the video to her playlist
her evil playlist so which one would you go for?
are you going to go for cindy's evil playlist or unsubscribing go away don't come back
I... I think it's going to be flagged the video for a review isn't it
penultimate question I’m channelling my inner Derek Batey.
if you don't know who Derek Batey is google it after the quiz
but uh I need more hair I think to pull off the Derek Batey
that deserves a community guideline strike doesn't it
me talking about pulling yes uh so anyway... I can't have another community guideline
strike please you've received
a content id claim what does this mean a copyright owner has identified content
in your video that belongs to them another creator claims that you stole
their idea for your video I don't think anyone's
going to steal the idea for this and if they do they've got 46 of these to make
you've received a content id claim what does this mean
you may have accidentally uploaded the same video twice
or your video infringes intellectual property and you're probably in big trouble
well again this has happened to me by accident this month uh we'll go for a
copyright owner has identified content in your video that belongs to them
next final question we've got this here we go
what's the potential consequence of multiple copyright strikes
your channel may be terminated your subscribe button will be disabled
your channel banner will get a strike badge I’d like one of them maybe I should make one
of my own like the the play button that I made the final option your videos may be age restricted
put your answer in the chat or the comments now don't look at the person next to you
what's a potential consequence of multiple copyright strikes
I think it's going to be the big bad termination your... your channel may be terminated
let's see if we pass this course exam live on a Friday night live across the world
quiz complete how did you do
is that it? I thought it would tell us how we did
get my letter - shall we see? letter of completion
that's it great I... I thought we would get
some kind of recap of the questions and answers
so we did it we I don't know what the percentage is
Did you do okay leave a comment with your score
I thought there would be some kind of fanfare or some kind of tension release at the end there but
it is quite like an episode of Mr & Mrs. I’m gonna be here every week I’m hoping
to do this around the same time sort of six o'clock on a Friday night GMT
this is how pathetic I am - I need validation from YouTube
actually on YouTube so next week we'll do get discovered
which is all about enhancing your channel's search and discovery potential on YouTube
thanks so much for joining me if you joined us live - “us” - it's just me
you can probably hear the rain if you have joined us thanks so
much for... for coming along for the ride and if you're watching on the on the recording say hello
in the comments so that we can see your channel thanks for joining us and if you're watching the
recording right here is what YouTube thinks you should be watching next!