I drive tons of free traffic to my site from Pinterest but you know how else I
use Pinterest I get hundreds of subscribers for my email list from
interests hi I'm Anastasia of AnastasiaBlogger.com I'm a Pinterest marketing
expert and if you want to get more of my Pinterest tips on Thursdays then hit
subscribe and click the bell button to get notifications about my new videos
when it comes to email lists I'm used to hearing skeptical voices such as email
marketing is an old-fashioned strategy that doesn't work well anymore that
people don't open emails anyway everything goes to spam folder I'm a big
believer in the power of personalized and targeted emails so the automation
tools allow you to create segments of your audience and you can offer each
group of people those emails which they will definitely be interested in if you
are watching this video you understand at least three things first building
your own email list is essential for the sustainability of your online business
or your website or your blog second you have to use an email automation tool not
only to feed your subscribers with new content but also to nurture them and to
lead to the desired conversion on your site and the third is that Pinterest is
a great place to get quality leads to your list and I'm here today to tell you
how to do this I insist that it's necessary to start your email list very
soon after creating a blog or an online business of any kind those people who
subscribe to your emails already trusted you
they're your audience independent from any spam clean-ups algorithm changes
issues with blocked accounts that often happens with facebook ads for example
your email list gives you confidence and stability so start building a list and
nurture your audience I know a lot of you guys listening to me now have this
very typical question ok I will start a list but what will I send to them on a
regular basis and how does this extra work help me
more money with my website first you can send them any quantitive dates that you
have be it links to your blog posts podcasts YouTube videos new Facebook
lights printables webinars checklists second about increasing your income
thanks to email list from my own experience with this YouTube channel and
with my blog content if you offer your audience meaningful free information
that helps them one way or another and if you do this on a regular basis your
chances to close a sale or to get an affiliate Commission with one warrants
are much higher now what kind of offers work really great on Pinterest audience
you probably have seen a lot of websites where they have signup forms which offer
users to subscribe to their content that's it
this is a good way to build trust as well but that doesn't work really well I
think that freebies as options work better first simple freebies like
something useful for your audience for example if you're writing for mom
bloggers you can offer them a list of your favorite free ebooks that helped
you improve your productivity as a blogger the second example is printables
and cheat sheets its recommendations on any topic that helps your audience solve
their problems and the third example could be signups for your free courses
by the way I have one of them from my audience helping new bloggers learn the
process of setting up a new blog and I'm giving them some ideas about how you can
monetize your blog how you can choose your niche and so on and I will give you
a link to the page where you can sign up for this free course it will be in the
write-up corner and in the description below this video you will find this
useful either as someone who wants to start a blog or just to learn how I set
this free course and the follow-up emails for the course now I think it's
the best time to switch to my screen and I can show you the best examples of pins
that can work great in generating email subscribers and leads I found a few
great examples of pins made typically to convert Pinterest users
into email subscribers and these pins have something in common they usually
show the actual offer that people will get being a printable file or free
course a printable wall art for home for example on this slide I had to increase
the size of the penis looked actually much better on Pinterest but I had to
increase it for for the presentation slide and it became so pixelated but it
was a great pin anyway and for this free courses pins it's the best practice to
use a call to action like you see here something like enroll for free or free 5
day a mail course and you can also see that they're using sometimes just an
arrow like this and when you see an arrow you want to click there and if you
click on a pin like this the first thing that happens it opens close up it
happens in organic in case these are an organic pin if it's promoted pin you
will go directly to the landing page with organic pins you will first see the
close up of the pin with the title and the description and then the users can
decide if they want to actually go to the landing page and see the rest of the
information about the course now where do you link this click where the pins
that I showed you with wonderful pin design the first option is probably the
easiest that you have if you are a blogger and you can have also an
informational website focused on your niche or topic and then you can share
some resources like in this case so I've got I'm coming from this pin and the
page that opens has the best resources and they're best tools for online course
creators once the user lands on your page they will get valuable tips but you
can also send them to your other content or an a separate landing page like in
this case you see that this yellow block really pops up on top of the content of
this page and if you click on it you will get to another landing page it's an
opt-in page as you are grabbing the email of the
in exchange for a freebie in this case it's a free infopreneur toolkit and by
the way when you are thinking about all the setup between a landing page while
sending people from a pin to a landing page or to an opt-in page and then
sending them to your email provider it all looks very complicated if you're
just a beginner but I can guarantee you there are so many tools and options you
can use to make things easier and basically even with this landing pages
for example or this opt-in pages there are several options that you can set up
within maybe like 10 to 20 minutes and to create a landing page you don't even
need special page page building tools like leadpages for example because it's
an extra expense actually it's most of the premium WordPress themes and many
free themes as well and they will give you this option to create a landing page
on your site for example on my side Anastacia blogger.com i use axe theme
and you're looking now at a page that was built inside my theme so there's no
any other additional tool used here and when a user clicks on this button they
see a widget that is a piece of code that I just needed to take from my
webinar platform and insert it into this page and maybe choose a little bit here
the settings of the color settings to customize a little bit this form and
that's it basically this page didn't take me any extra expenses to create it
and on my other blog I use Divi theme it's also a premium theme and I honestly
think that Divi theme is easier to manage for a person who is not familiar
with custom CSS code and who wants a simple yet beautiful wordpress builder
for their site so I will give you links to both of these themes that I mentioned
2 X theme and two Divi theme below the video in the description just in case if
you wanted to check them for your site so basically I will just show you how
quickly you can create a page you will go to pages in it this is in the Divi
theme so you go to pages and you will click use
the Builder so it gives you a few options here you can build a page from
scratch you can use a premade layout or you can redo something in your existing
page that you built previously I will choose here the pre-made layout and you
will see how many different layouts it can offer you over here so you can even
choose your industry and you'll see that there are so many different options
depending on what kind of content you want to show on the page or whether you
just want to get their email or you want to show something else you have landing
pages you have contact pages you can create an about page and the case study
page etc I will tell you more than that you can even create very simple contact
pages or opt-in pages or landing pages using your your email service provider I
can show you very quickly how easy it is to create a form or even a landing page
to collect emails with convertkit so you go to landing pages and forms you will
click on create new it allows you to either create a form or landing page if
you choose for example to create a form and then to embed this form into your
existing landing page this is one option if you click on the form it can offer
you a form that you can put inside your blog post like for example let me show
you I will choose this type of form this is how it might look on my site and so
inside this form builder you can have different background colors you can
choose to change some text here to make this form look similar to the design of
your site as much as possible so that's the form that I also use from convertkit
on my site it's just inside a blog post if you scroll down there will be this
form so it was created inside convertkit and all I had to do after I chose the
design and the colors are I liked I would click on embed and I can
choose here either this JavaScript or HTML code that I would just copy paste
to my page or I can even use a special plugin I can install a free plug-in from
convertkit on my wordpress site and then all i have to insert once the plug-in is
installed the plugin is doing all of this code thing so I don't I don't need
to copy the code every time I will just need to copy this convertkit form number
okay and I will just insert inside my page and then there is an option with
the landing pages these are many different types of landing pages you can
use right here inside convertkit they look pretty neat you can choose
different designs so you will have a forum a landing page and the page will
have its own address so this this would be the address of your page you can also
embed this code of the whole page to your WordPress site as well and I'm
getting back to Europeans because we're talking today about growing your email
list with Pinterest marketing specifically once you created a pin for
example in canva so you can create something like this it's a free editing
tool and I have another video tutorial on my channel that shows you how to do
it and I will give you a link to them to that video in the info icon above my
head and also in the description below this video so basically once you created
a pin imogen camera then you can download it to your computer you will
use here this button you can download it in the best-quality PNG for example
because you will upload it directly on Pinterest and you don't need to worry
about the if if this image is heavy if you are worried about uploading the
image to your website and that it will be have the image then you can choose
JPEG format but if you are going to upload it directly on Pinterest you can
choose PNG it will be the best quality now we're going back to Pinterest to
create a pin so you will click here create a pin or product and this is the
page you will open so here you can drag and drop any image I will do this right
now from mic this is a folder in my computer I'm just dragging and dropping
image and now you need to work with your pin title and your pin description and
don't forget of course the link to your landing page and make sure that in the
pin title you have the most important keywords for this pin in the very first
30 characters because that's how Pinterest is going to show your pin to
most of the users they will in the home feed they will only see the first 30
characters and the rest of your PIN title will be cut off now going back to
the landing page I was creating you can just in convertkit for example you can
just copy the URL so when once I clicked on share it will offer me the URL of
this page and you will just need to post this URL in in this field destination
URL for your pin but my personal recommendation would be to try and
create most of the landing pages on your URL so in this case it would be
Anastasia blogger.com slash and then your landing page right
why because on Pinterest the website the domain which is verified and all the
pins that are linked to this domain you will get priority distribution for those
pins compared to anything else that you're linking to so you want to avoid
sending people to this random landing pages and and if you can create a
landing page on your domain this is the better option and talking about the pin
description you also have about 500 characters and I would recommend using
here multiple related keywords and you know that I have a comprehensive
Pinterest SEO traffic secrets course and it will teach you about Pinterest
keyword research and all the places you need to optimize on your pins on your
boards even on your site to get the best results with organic free traffic from
Pinterest and I will give you a link to the course in the top right corner above
my head and in the description below this video you probably know that I'm
sharing the best comment in every week's video so if you have something positive
and inspiring to say you want to get a free shout out on my
channel just leave your comments on my latest videos and this week's shout-out
goes to YouTube account called beauty and fashion here is what it says hey
Nastasia I learned a lot from you I started one month ago on Pinterest and
your videos helped me a lot now I'm getting nearly a hundred thousand
audience on Pinterest in just one month this all was possible with your channel
Thanks well thank you for watching my videos
and for doing the work one hundred thousand monthly viewers is a great
progress for one month with a brand new Pinterest account so keep up the good
work and there is one way of growing your email list faster with Pinterest
its Pinterest ads so I was talking until now about organic free traffic and with
Pinterest ads you also need to go through all the steps that I mentioned
until now and you can fold them and create a pin linked to your opt-in page
or landing page and then you can go to Pinterest ads if you have a business
account on Pinterest if you don't you need to create a business account or
convert your personal account into a business account it's free I mean the
account is free but you'll have to pay for Pinterest ads once you start
promoting your pins and then so when you have a pin that is already linked to
your landing page you can create an ad it can be a traffic head I would
recommend to start with traffic campaigns because conversion campaigns
are a little more advanced and Pinterest will have a hard time understanding your
audience when you have a small budget with conversion campaigns right away so
and it's also harder to to set them up for a beginner so I would recommend just
a traffic and paying for it for four starters and actually if you want to
dive into all of this details about promoted pins I have another video on my
channel I'll give you a link in the top right corner so I just made a quick
search for Instagram marketing and that's what I see
for for this keyword I see at least several promoted pins over here for
example promoted by tailwind team promoted by another company so actually
here you will see the difference between how it works are with an organic pin and
a promoted pin organic pin opens as a close up and then if I go to promoted
pin it goes directly to their blog post that was linked to this promoted pin so
you can get clicks with Pinterest as for as low as about 10 cents per visitor and
sometimes if your ad has a really good click-through rate over time the price
per click can even go lower than this minimum of 10 cents so it's not as
expensive as may be on other platforms and then it's the conversion magic that
has to happen on your landing page because you understand that this 10
cents in case of a traffic campaign is what you're paying to get the visitor to
your landing or to your opt-in page but then you need to convince them to give
them give you their email and of course not everyone who landed on your page is
going to sign up for your list so you're going to pay for each subscriber more
than 10 cents for sure but again I still am convinced that Pinterest ads can be a
lot cheaper than let's say Facebook ads or Google Adwords and the tip for today
meanwhile you can check my other videos that are perfectly complementary to what
I was sharing today you can click here and there and I'll see you next time on
Thursday bye