Sunny Lenarduzzi: How do I make a YouTube Video?
How long does it take for each step?
You asked and I'm answering.
I'm going to walk you through step-by-step the behind the scenes process and my workflow
for how I make a YouTube video.
Welcome to Tip Tuesday where I share bite sized bright ideas to build your business.
I've been making videos for a couple of years and my process has pretty much always stayed
the same.
They look a little different visually, but the process has always remained the same.
I've got it down to a science pretty much.
The process I'm going to explain to you, the workflow we're going to go through, and the
time that it takes is actually to create four videos at one time.
So, I'm going to break down how I may a month's worth of content, so I post one video a week
on YouTube.
Let's do it.
Research is step number one.
I always say research before you record, because if you're not doing your research, especially
for YouTube content, then you're just going to sink to the bottom of the YouTube scene
and no one's ever going to watch your videos or have them be found.
So, we don't want that to happen to you.
So, I say that this is the most labor intensive part, especially when you're first starting.
It's between about four to eight hours of work in the beginning.
Now for me it's a lot easier.
Once you get it down to really a science it's a lot easier to do.
So, four to eight hours to do that.
Not 48, four to eight.
I [inaudible] do that.
If you don't know the formula that we use it's search volume versus search pool versus
views and velocity.
If you refresher on what that formula actually looks like you can go to this video, it's
in the cards, and check that out.
I'll link it in the description as well.
So, step one is research.
The second step is creating an SEO brief.
Inside of my program, YouTube For Bosses, we show you exactly how to do this and we
give you exact templates to use.
Basically the gist of it is you have just a one-pager where you write out your title
for the video, your description for the video, and hold all your tags for the video.
So, you can copy and paste it into YouTube once you're ready to actually publish.
Step three is write your script.
So, when I say write your script I don't mean you have to write it word for word, but if
you're just starting out making YouTube videos sometimes it's helpful.
So, if you need to write out your script word-for-word, all the power to you.
I'm going to give you a secret little practice to make selling a lot easier in just a second.
But, write out your script with just bullet points.
What do you want to cover?
What are the steps?
Use our H.O.T. script formula in order to have everything run in sequential order.
So, hook, outcome and testimonial.
Again, if you need a refresher on the H.O.T. script formula I'll link to a video in the
description where you can check that out.
Step number four is film.
So, now it's time to film your video.
Equipment wise we keep it pretty simple.
When I was first starting, and up until I hit 50,000 subscribers, I used a webcam, a
Logitech V920 webcam, and I used my computer and just clipped the webcam on top of it,
and then I used a stack of books as my tripod and just a window for natural light.
Actually right now we're just using a window for lighting, as well.
So, you don't have to have some fancy setup.
You can get started with what you have right now.
I also used to film videos just using my phone.
That works as well.
Today, we use a Diva Light and we use a Sony camera, and that's basically our set up, and
a tripod.
So, it's elevated a little bit but not too crazy.
Then, for filming I always film in small sections, so each of the steps that you're seeing right
now we're doing each of these individually.
I'm not trying to do this whole video in one fell swoop.
That's the fastest way to get discouraged, because you're going to try and do your whole
video in one run and you're going to get discouraged because you're going to screw up.
Everybody screws up.
It's inevitable.
Then you feel like you're not confident.
Then how are you supposed to film the video and actually do it in a great way because
you're not feeling good about yourself.
So, film in small sections.
Film the intro.
Cut.
Film step one.
Cut.
Film step two.
Cut.
Just keep going until you get through the whole video.
It's so much faster to do it that way.
Then, the final part of filming is A-Roll and B-Roll.
A-Roll is what you're watching right now, me talking to you.
This is A-Roll footage.
Then, B-Roll is coverups.
So, say I wanted to talk about that one time that I was snorkeling in Hawaii, and you're
going to see me snorkeling in Hawaii.
This is B-Roll footage.
So, that's basically those are the elements that you need to have when you're filming
your video.
On camera and then any coverups, graphics, screen cuts, or just B-Roll footage.
So, five, editing.
You have to make it look good.
So, that's the cool thing, too.
When you're filming don't put so much pressure on yourself, just cut things and you can make
yourself look good in editing.
That's the beauty of it.
I used to edit my videos myself and I would use iMovie and I loved it.
It would take me about two hours per video when I was first starting.
Then I got, obviously, faster.
I would use iMovie for editing.
I would use CAM Touch creating any kind of graphics.
Now we use Adobe Premiere and I don't do the editing myself.
I have a wonderful videographer and editor named Peter who takes care of that for me.
So, Peter, how long does it take you now.
Like an hour.
About an hour.
He's a wizard.
So, takes him an hour to edit in Adobe.
Saves a lot of time.
I'm not doing the editing anymore, because obviously my business has grown and I'm focused
on other things.
That's the beauty of when your business grows.
Because with YouTube you can then bring on team members to help.
Let us know what you are using to edit and if you're wondering how we create those cool
social teasers on like Instagram and Facebook and all that stuff, all that is also done
in Adobe Premier.
Step six is just upload the videos to YouTube, which is pretty simple.
You just put it up on YouTube.
Press Add New Video, upload it.
I always upload as unlisted because step seven is where you're going to optimize.
I don't want to have my videos not optimized and make it public.
I want to keep it unlisted and put in all the information and then I'll publish it at
6:45 a.m. on Tuesdays.
So, every week that's when we do it.
So, when we do the optimization piece of it, pretty easy.
It takes like maybe 30 minutes, because all I'm doing is copying and pasting the information
from my SEO brief that I created and putting it into my YouTube description, title and
tags.
You've already got that whole piece done.
Step eight is prep work.
So, if you're going to promote your video, which if you watched my last video you know
is really important, then you want to make sure that you have Social Media copy done,
and emails done so that you can promote your video to all those places.
So, just spending a little bit of time in writing out that distribution copy before
you publish, which brings me to step nine.
You're actually going to publish your video.
You're going to take it from unlisted to making it live and active on YouTube.
When you do that you want to just make it public for the world to see and then push
it out to all those places that you're going to promote it, and you're ready to go.
Step 10 is you're going to engage within the first 24 hours, so making sure that in the
comments you are responding to people's comments and you're building community because that's
super important.
Not only does it just harvest a really awesome community of your true fans on your channel,
but also to increase engagement on the video which tells YouTube the video must be really
good and they should push it out and suggest it and in search.
Again, come watch last week's video.
This is all about making that [inaudible 00:07:16].
Make sure that you check it out because I go deep into all of this and how you can start
growing from zero subscribers and zero viewers right now.
Final step, step 11, is to just continue to promote your video.
Just because you promote it once doesn't mean that it's necessarily enough, especially if
you're just starting to grow.
You want to keep promoting it for weeks and months to come.
There's lots of videos that I make that are still relevant a year from now.
So, I could promote it again on Social Media, or to my list a year from now to keep driving
those views and subscribers.
Again, if you're just getting started I highly recommend that you check out my last video
on how to grow from zero subscribers and zero viewers.
You're learn a lot in it.
If you like this video then you know what the drill is by this point, especially if
you've been around for a little while.
I want you to take a screen shot and share it out on Instagram.
Tag me and I'll be sure to share it on My Story and send you over a DM and say a big
thank you.
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If you have new ideas for videos you want me to create put it in the comments.
I check them out, I read them, and I love your feedback.
It's the whole reason I created this video, actually.
So, thank you for the suggestions and please keep watching.
I'll see you in the next video.