your videos been demonetised limited or
no ads due to content identified as not
suitable for most advertisers not
suitable all we did was walk around
Hokkaido eating biscuits let's have a
look at content that isn't eligible for
advertising controversial issues and
sensitive events well it's definitely
not vague inappropriate use of family
entertainment characters damn that's the
crude Mickey Mouse sketch out the window
then sexually suggestive content
sexually suggestive am I am i sexually
suggestive inappropriate language
so nothing controversial nothing
sensitive nothing inappropriate and no
bad words right okay well then I guess
we'll have to make some adjustments to
the channel
[Music]
hey guys welcome back to the channel
it's great to see I'm good I hope you're
good I just wanted to start things off
by saying we've had to make a few
adjustments to the channel in accordance
with YouTube's new ad policies but
they're so subtly blended into the video
that you probably won't even notice them
so today I thought we would talk about
oh look it's mr. snuggles
how are you mr. snuggles how what you've
been up to you're good yeah I'm good too
yeah what have you been up to recently
what's that I look like I've put on
weight over the last two to three months
period
you little mother rosco little rascal
what am I gonna do with you eh what am I
gonna do with you so it's a little bit
difficult to talk about controversial
issues on YouTube these days but that
doesn't mean we still can't have lots of
fun today I thought I would talk about
the 25 things that make me happy as I
think it's more important to spread a
positive message than to talk about
important contemporary issues that
affect us all so without further ado
what are the top 25 things that make me
happy well the first thing that makes me
happy is friendship when we're having a
difficult time in our lives or the
subject of sensitive or inappropriate
topics which we can't discuss on YouTube
progress and policy reasons the first
thing we do is turn to our friends for
support friendship is the font the whole
humanity together
don't like smiling even more than usual
the second thing that makes me happy is
sunshine because without sunshine
there'd be no tomorrow sorry about that
guys we don't have much time there's a
new there's a new YouTube algorithm on
the loose it could be in this room right
now searching the video for
inappropriate content I'm hoping that
overly positive [ __ ] might have
thrown it off for months I'd heard
stories of YouTube creators falling at
the hands of this unstoppable algorithm
an algorithm so powerful it just D
monetized everybody's videos regardless
of whether they're inappropriate or not
I didn't realize how serious it was and
then it's died started happening to me
just three weeks ago you were hit by the
first wave of demonetised videos it came
out of nowhere like a like a pig in a
storm it started with some of the older
videos then with new ones now just just
every video and it threatens the very
fabric of YouTube not just for creators
but for viewers as well this entire this
entire platform will soon be dominated
by family-friendly content smiling
endlessly smiling sycophants in every
video
it's sad that after five years that
faith Matt trust that I've had a new
chief has been eroded you know it's like
it's a strange feeling it's like
disappointment mixed with a mild sense
of betrayal it's like discovering the
skittles are made from children or the
Dumbledore is a racist you know I don't
know what to believe anymore now screw
it let's go back on the sofa it's not as
if that tapes going to do much good now
the word happy I actually feel up to
three times happier every single day so
I encourage you to do it in your
everyday life you will come on let's go
oh my god oh don't sit on your leg for
more than ten minutes unless you're
willing to pay the price afterwards god
is this an appropriate content I don't
know [ __ ] [ __ ] stupid guidelines
sorry about that guys it was starting to
feel like an ASMR video so thinly veiled
sarcasm aside what do I really think
about the ongoing situation what do you
tube's new changes mean for creators for
viewers and for this for this channel I
know this has been going on for months
now and I'm a bit late to the party but
it's a topic that I didn't feel
qualified
to discuss until I'd experienced it kind
of first hand very quickly for those of
you that don't know what's been going on
with YouTube towards the start of this
year YouTube received a wave of
criticism when it turned out extremist
propaganda channels were profiting from
ad revenue on their videos as YouTube
hadn't flagged them setting off a domino
effect of criticism in the media this
then led to major companies boycotting
YouTube as an advertising platform
jeopardizing YouTube's advert driven
model to counteract this YouTube
creative new guidelines the videos that
wouldn't be eligible for advertising and
then unleashed an algorithm to go
through the videos and enforce the
guidelines D monetizing videos that were
deemed inappropriate now it sounded good
on the surface and necessary of course
nobody wants to see Isis or online
bullies profit from YouTube and it's
easy to sympathize with advertisements
naturally a company like Pepsi aren't
gonna want to put adverts in front of a
video of somebody teaching how to bomb
an airplane that wouldn't do their
reputation any favours besides Pepsi are
already more than capable of screwing
their own reputation by themselves
anyway however the algorithm soon
started D monetizing everybody's videos
as a result of the broadly defined terms
YouTube had set out in a fantastic
example of AI gone wrong or just being
too efficient but this led to creators
who relied on YouTube losing substantial
amounts of their income and budget
overnight and caused many to lose faith
in the platform now YouTube has said
that this algorithm this filter will use
machine learning over time to get better
and to improve handing over this level
of power to an algorithm seems to be a
pretty big flaw it's like sending in a
SWAT team into a hostage situation but
the SWAT team is also fully authorized
to shoot the hostages
okay main operation bread stickers ago
when you get into the room weapons free
take out whoever you need to
including the hostages especially the
hostages but don't worry it'll be a
learning experience
that's right sir then we can learn from
our mistakes and it definitely won't
happen again
exactly and at this early stage it seems
to be incredibly inefficient at D
monetizing videos that shouldn't be for
example of the full videos I've put out
this month two of the videos have been D
monetized the video discussing the
ongoing North Korean situation and the
most recent Sapir or video where we
walked around supper all and looked at
stuff now I'm a hundred percent sure
that they were eligible for adverts and
that's because four or five days after
they were demonetized they were actually
manually reviewed and then re monetized
somebody at YouTube watched them saw
that they were okay andrey monetized
them if you get D monetized you can
appeal so you might be thinking are
great well they got Ramallah ties all's
well that ends well no problem but it
really is a problem when you release the
video as you'd expect
you generally get 90 percent of your
views in those first two to three days
and thus 90 percent of your ad revenue
before it sharply drops off in my case
to just a few dozen views a day and so
in those four or five days when the
videos aren't monetized they're losing
pretty much all of their potential ad
revenue and there's not a lot I can do
about it in the case of the Sapir or
video I uploaded it to YouTube it was
filtered and scanned it was fine I made
it live so everybody could watch it and
then I went to bed woke up the next day
and found out it been d monetized during
the night and that was that now I'm not
a vlogger who makes videos every day
there's usually one a week due to the
amount of time spent filming editing or
traveling out and about making them and
if two of those four videos that I make
every month are being d monetized that's
like having half of your salary or half
of your monthly budget being snatched
away from you without warning and
without reasonable justification now
it'd be really interesting to see if
this video is d monetized I'd say it's
5050 I'll be posting the results on
Facebook and Twitter afterwards but the
worst thing is it makes me question
whether or not doing something in a
video such as swearing could jeopardize
the videos advertising eligibility it's
a sad day when you have to choose
between swearing or having an income you
know I don't want to filter my videos
through a gumdrop [ __ ] rainbow just
to survive on YouTube many people say
it's the end of YouTube but I don't
think it is and fundamentally I love
YouTube it's a fantastic resource and as
a creator I've had pretty much no
problems in the last 5 years and this is
the first time that alarm bells have
started to ring but it certainly caused
me to question the reality of being a
youtuber you know you have to put a lot
of faith into YouTube to build your life
around it as creators do and as I've
done over the last two years doing it
full-time but hopefully things will
improve as time goes by and going for
I think we'll see a lot more creators
adapt and use things like crowdfunding
and patreon and sponsorships to
counteract this kind of instability
because they don't have a choice
we're very bloody lucky on the abroad in
Japan channel that these videos are
funded by YouTube and patreon these days
so if the nightmare continues yes we'll
lose a portion of the budget
unfortunately but ultimately will
survive and things will go on as normal
you know it sooner keep things the way
they are and lose some YouTube revenue
rather than change the way I present the
videos or the style of the videos and
patreon allows that and above all I can
promise one thing and that is you won't
ever have to stare at that animated
dancing [ __ ] pumpkin ever again well
not until we launch it on Japan kid's
channel anyway for now though guys
that's all I'll say
on the topic you can see if this video
survives the treacherous algorithm on
Facebook and Twitter after it's been
uploaded and as we enter these worrying
and unstable times I just want to thank
you all for your support over the last
few weeks I've had a lot of
encouragement from people while I've
been whinging and complaining about this
situation and I'm really grateful for
your support and your kind of
understanding this shitty situation but
for now though guys as always many
thanks for watching and I'll see you
next time in the face of odd pocalypse
I'm off now to turn the 25 things that
make me happy audiotape into a self-help
guide that I can cynically exploit for
profit the first thing that makes me
happy is friendship
someone like
you