There's a few important psychological reasons why this is probably actually
true. The answer is to do what you love for those who love what you do. Listen up.
I honestly believe that this is the sweet spot for entrepreneurs or other
producer minded people. To do what you love
for those who love what you do. Let's break this down and look at both
elements of that phrase because it gets thrown around sometimes and discounted
even though there's a lot of value there. First of all, do what you love.
Why? Because you love it? Is that enough of a reason? There's been research done
on productivity. And I'm remembering also what Dan Sullivan said about this in his
program the strategic coach. Where he said when you really hit your sweet spot,
you meet four criteria: Number one, you have passion for what you're doing. You
love it. Number 2, you have exceptional skill in that area. So, your sweet spot
has to include both. The passion and the skill. Number 3, it adds energy to
your life. And this quite frankly is one of the reasons why psychologically this
is a good plan. It adds the energy that actually sustains you to continue doing
this thing when it gets hard. And it's going to get hard. Did you know that a
high percentage of new businesses fail within the first 5 years? Well, that's
because it gets really hard. And if you're starting a business to make money
without loving what you do, it's hard to sustain that through the hard times. Now,
your business will make money. In fact, I looked back in the archives. I found this
video that I did 6 years ago on how to make money doing
what you love. Check it out. I've learned a lot since I made that video. The same
principles apply. Obviously, the passion; the skill set; the
energy that it brings to your life. All of these are important elements in why
we need to do what we love. The fourth point that Dan Sullivan made is that
your sweet spot includes this element as well. You seek constant improvement. This
is where innovation happens. In doing this thing that you love, you're
constantly looking for ways to improve or innovate or upgrade the thing that
you're doing. That's why technology today is not what
it was 10 years ago or even 10 days ago. Do you realize how quickly it's all
changing? It's because people who are passionate about it continue to innovate
new solutions. And you can do the same thing with that thing that you love.
Everything that we've talked about so far is the selfish part. The selfish part.
Because obviously if you're doing what you love most of the time, your life
rocks. You have more energy, you're enjoying your life and that's pretty
selfish so far. So, let's move to that other part of the equation. Not only is
it perhaps selfish to do what you love for all of those great reasons that we
just covered. What makes this whole formula work is the second half? You do
what you love for those who love what you do. Now, why would this be important?
Hopefully, you'll see very quickly that this is in fact the foundation of a
free-market economy. It's what drives our economy. While
you're creating value doing what you love, it begs the question who is going
to consume the value. And if you do it for yourself then you're consuming all
of the value that you create. You have to create value for other people in order
to set up an economic exchange. If they love what you do, they don't want you to
stop. How soon do you want your favorite restaurant to go out of business?
Not soon, right? You you want them to stay in business so that they can continue to
do what they love for you who loves what they do. That's just an example. So, take
whatever it is that you love. And it starts to bring up the next question. Who
loves what I do? And spoiler alert, not everybody does. A couple of years ago, I
got to interview Greg Olson. Google him. Look him up. In the image search because
he has done some beautiful art work that is sort of faith-based and religious in
nature. As I brought Greg into my studio and I had an interview with him. And I
said, "Greg, your work is amazing. I bet just everybody loves your work." And I was
goading him a little bit because I knew that some people hate his work. And he
knew that too. Well that's things a little bit as an entrepreneur. Guess what?
Not everybody loves what you do. Get comfortable with that as soon as you can.
Because they're not your audience, are they? Seth Godin wrote a book called
tribes. And in this book, he points out that we all have a tribe. These are the
people who love what we do. These are the people who are waiting for us to show up
as the charismatic leader of their tribe. You're the chief of this particular
tribe. And if you don't show up and lead them, nobody will. Because it's your tribe.
Your tribe are the people we want to find. Your tribe are the ones who love
what you do. Your tribe is who you need to connect with in order to make this
exchange. Not everybody is going to love what you do. So, connect with your tribe.
And if somebody tells you, "Oh, I hate that thing you do." Oh, by the way. I'm used to
that. I've got this YouTube channel. Go scroll through some of the comments
sometimes. Not everybody loves Dr. Paul. You'll see
some of the thumbs down. I see them too. it used to sting a little bit. And all I
know is, "Oh, that person is self identifying as not being in my tribe."
Thank you. That helps me. That git makes it easier
for me to not expend a whole lot of energy on somebody who doesn't love what
I do. I want to serve you. I want to serve the people who do love what I'm doing.
That's who I'm here to serve. You're my tribe. Do what you love for those who
love what you do. Now, we've talked about both ends of that formula, how both are
important. For you to do what you love improves your life. How would it feel to
you if you could spend more of your time doing that thing that you love to do
that you have exceptional skill in. That adds energy to your life. And that you're
constantly innovating and upgrading. That would be awesome. And that's the selfish
part. You have to do that for someone. And as long as you're doing it for you, well
you get to enjoy that. And that's a little selfish. When you do it for those
who love what you do, it sets up an exchange which becomes the economic
engine that drives this entire machine. I am so glad that you're here. And I'm
honored to be on your team. Thank you for engaging here at live on purpose TV.
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I know I can't