- Should I boost my Facebook posts?
If so, which ones?
And is boosting a waste of money?
Let's talk about boosting on Facebook.
Whether it's worth it, whether it's not worth it,
we'll dive into all that and more right now.
Let's get into it.
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My name is Jerry Potter, yes it rhymes
with the boy wizard.
And I've been getting asked a lot,
"Should I boost my Facebook posts?"
And the answer, with a lot of things,
"Maybe, or it depends."
Which by the way I hate giving that answer
to any question.
But, sometimes that is the best possible answer.
But let's dive a little deeper.
First of all, a lot of people ask,
"Is boosting a waste of money?
"Is it a waste of time?"
And there are a lot of people out there
that say that it is.
And I'll tell you who two of them are.
One of them are people who want you to either hire them
to run Facebook ads campaigns in Ads Manager
or buy a course from them about how to do that.
And that's okay if that's what you wanna do.
But that's part of their underlying motivation.
The other people that say that
or used to say it are people that are talking
about the way Facebook was years ago
when it first came out.
It was very, very limited.
But it's turned into a much more robust tool now
than what we had before.
Quick example, this was a client I worked with
that wanted to promote a special event,
a special night at a restaurant.
We spent $40 on the Facebook event, boosting it.
And it reached over 50,000 people as you can see
on the screen there.
Normally, on a Monday night, when this event was,
this restaurant would make about $3,000.
And they made $7,000 on this particular night.
On a $40 spend on boosting.
So yes, boosting sometimes can work amazingly
if you know what you're doing.
And it's not always a waste of money
as some people claim.
Now that was a Facebook event.
Here's a post example.
One of my students spent $30 boosting a Facebook post.
And booked $1,400 worth of business on it in two days.
So it was well worth boosting her Facebook post.
Now if you know Facebook Ads Manager,
you can do far more things in there
than you can in the boosting interface.
But, if you're limited on time
or if you don't know what you're doing,
you can't hire somebody,
boosting can be a good option.
Now two things to keep in mind
when you are deciding whether
or not it's worth boosting a Facebook post.
First, can you reach your ideal customer or client?
Some audiences are really easy and great
to target on Facebook.
Some are really, really difficult.
Anybody can put money behind a post
and reach a bunch of people that maybe even like,
love, or comment on the post.
But if they're not your ideal customer or client,
it's probably not worth the money.
And secondly, make sure you have a way in mind
that you are going to earn the money back
that you spent on the boost and them some hopefully.
Now, it's okay to experiment.
You can actually boost posts starting at a dollar a day
on Facebook.
But you wanna make sure that you have
at least a vision of how you're going to make
that revenue back, kind of like the examples
that I shared.
The first example I share in this video,
they spent 40 bucks and made $4,000.
Second one, they spent 30 bucks and made $1,200.
But no matter what, even if you spend $10
and you make $20.
I mean, if I give you $10 and you give me back $20,
I'm gonna give you $10 all day
as long as you'll keep giving me 20s right?
So, just make sure you have an idea
of how you are gonna earn revenue from it.
And that you're not spending money just to get likes.
'Cause likes are really on for our egos.
They don't help grow our business.
To boost or not to boost, what are you gonna do?
I'd love to know in the comments.
If this video was helpful, give it a like as well.
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