- I'm gonna tell you how you can monetize
your YouTube channel quickly so that you can hurry up
and start getting some of that ad money
and we're starting right now.
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All right, I'm getting some great feedback
from this series.
I just posted in my Community tab asking
what you thought about it and if you had any more questions,
and boy, did you have a lot of questions.
And guess what?
I've got answers to match, starting
with this first question from Laughyouhealthy.
Laughyouhealthy asks, I focus on comedy
and mental health personal development
and I just want to know how I can get monetized
as quick as possible because I have goals set
and I've been using the best keywords and tags in TubeBuddy.
That's a great question, Laughyouhealthy,
and I'm really glad you asked
because there's a ton of content creators on YouTube
that are trying to figure out the same thing.
Now, as we are getting into this,
the very first thing that you need to make sure
that you know, if you are trying
to get your YouTube channel monetized is,
you need to have 1000 subscribers on your YouTube channel,
which might seem like a lot, but hang with me here.
And you also need to have 4000 hours
of watch time that you've accumulated
within the last 365 days.
So now you're probably thinking, oh, great,
Nick, that's fantastic, but how do I actually do that?
Well, here's how you do it.
So, there's a handful of things that you need
to make sure that you are doing if you're trying
to get your channel monetized quickly.
The very first of those is you need
to make sure that you are making content
for a specific audience, and I'll tell you why.
When you're making content for a specific audience,
or you're niching down on your content,
the idea behind that it's not just
so that you only make one type of content
because nobody wants you to make a bunch
of other type of content,
it's because when you're making content
for a specific audience,
they're more likely to get presented the new videos
that you upload, and then when those new uploads
are presented to them, they're more likely to come in
and watch that content, which is gonna get you closer
to that 4000 hours worth of watch time,
because they are interested in that topic
because you are focused on that particular audience
and the things that they're interested in.
So, if we put that into a real life situation,
let's say that you're doing reviews on your channel,
or let's say that you're doing gaming videos,
if you are doing reviews, then in that situation,
you'd wanna make sure that all of the reviews
that you're putting out are on a specific type of thing.
That's why tech channels are so popular because people
who are interested in tech,
they can watch a tech review even if they're not gonna buy
this specific thing because they just love tech.
Same exact thing would apply
if you were doing dog product reviews
or dog product reviews for small breeds, that sort of thing.
If we apply this to the gaming world,
even though gamers typically like to play a bunch
of different types of games, it's also beneficial
that you focus on one type of game or one game
when you're first getting started.
As an example, you just cover racing games
or if you wanna be super specific,
you just cover Need for Speed.
When you take this approach to whatever type
of content it is that you're making,
what you're doing is you are increasing the likelihood
of the people that came in and watched one
of your videos yesterday,
clicking on the video that you published today.
And the power in that is that every single time
that you get one of those people to click
and come back into your channel and watch and enjoy
that video, the more you're increasing the likelihood
of YouTube understanding that when they put
that particular video in front of a certain type
of viewer that they're going to click on it
and respond to the content that's in front of them.
And I can't stress enough how big of a win that is,
especially when you start scaling things out
when your channel really starts moving along.
Another huge bonus that ends up working to your favor
in this situation is, let's say that you have somebody
that comes in for the review content
or you have somebody that comes
in for the gaming content or whatever type
of content it is that you make
and then through your value proposition that you have
in your videos or through the content that you have just
by itself on your YouTube channel,
your viewer can identify that you have other content
that's available for them that they're interested in
on your YouTube channel, guess what?
You're also increasing the likelihood
of those people subscribing to your YouTube channel as well.
That concept is what makes making videos
for a particular type of viewer such a powerful thing
because it can really start to swell things up
because people keep coming back to your channel,
watching videos over and over again,
and of course, subscribing.
Now, let's take those viewers that are coming
into your YouTube channel and level
that whole thing up a notch.
The next thing that you wanna do if you want
to get monetized quickly is you wanna make sure
that it's easy for people to find other content
on your YouTube channel.
Here's what I mean.
Let's say that your video gets shown to me
on the homepage of YouTube and I decided to click
on that video because it's something that I'm interested in.
If you follow the concept that I just talked about
in terms of serving a particular audience,
I'm immediately qualified to watch other videos
on your YouTube channel.
And since I'm immediately qualified to watch other videos
on your YouTube channel, your job as a content creator
is to make it easy for me to find more of the content
that I wanna watch on your YouTube channel.
How do you do that?
It's really easy actually.
And what I'm getting ready to share with you
is going to help you amplify the activity
that's happening on your YouTube channel in terms
of the amount of people that are coming
into your channel,
the amount of videos that they're actually watching
when they come in.
And of course, the rate that they're subscribing
to your channel because they're watching
more than one video, which is increasing their likelihood
of subscribing in addition to increasing your ad revenue
once you do get monetized, but you have to apply what it is
that I'm getting ready to tell you
to your YouTube channel and to your videos
in order for this to work.
So I've made videos on my channel about something called
a watch time trap and with a watch time trap,
the idea is simply that you take one viewer
and you multiply the views and the interactions
that they're having on your YouTube channel.
The idea is simply that they are caught
in your trap of videos because you are making videos
that they're interested in.
Remember, if we fall back on the concept number one,
and because of that you make it easy for people
to find more of your content on your channel
by doing these things.
Like I mentioned before, if I click on your video
to watch your video, I'm immediately qualified
to watch that video because I clicked on it.
I'm already interested, you already have my attention.
You got me, I'm in, I'm interested, high five, fist bump.
Now that you got me, your job as a content creator
is to make it easy for me to find more
of your content and how you do
that is you recommend other videos to people
as they're watching your videos.
So as an example, in your in-screen,
you would make a video that is similar to, in terms of topic
of interest, the video that I would be watching
at that point in time.
So if I just clicked on a video, I'm watching that video,
the video that you would recommend in your
in-screen for me to watch next would also be something
that would make sense for me
to watch after just watching the video that I watched
on the channel.
I think I just said, watch, like 100 times just now,
not really 100 but the I said, watch, a lot.
But anyway, the next thing that you need to make sure
that you do is you have the option on YouTube
to be able to pin a comment that you may
or may not know that if you've been watching my content,
but if you haven't, you might not know.
So because of that, you need to make sure
that you're also pinning a comment
that is also recommending another video
that would make sense for that particular viewer to watch.
The reason that pinning a comment is important is
because not everybody's gonna make it to your in-screen.
And there's gonna be some people that as they're watching
the video, they're gonna go down,
they're gonna look in your comments
and when they scroll down your page
or they're scrolling down your page on their phone,
what they're going to see is they're going
to see that pinned comment for the people
that scrolled down there.
So for the people that are completing your video,
you have a video that's available for them
to watch there, for the people that are going down
to your comment section, you have a video
for them to watch there.
And of course, you can also add relevant videos
to your video description as well
so that you can catch the people that even go down
and look in your video description.
I'm gonna tell you how to even level
this up even more right here in a second,
but the idea that we're working through here
is that you're taking a viewer that's coming
into the channel and you're making it easy for them
to find the content through using different features based
on what it is that they might do
or how they might react on the page or interact
with the page that they're watching
or looking at on YouTube.
That's the idea.
And one more thing that I wanna talk about
before we level up the idea on watch time is,
let's say that you have the watch time requirement
but you haven't gotten the subscriber requirement yet,
then in that situation, if you're trying to get both
because it's a requirement for getting monetized,
then in that situation, instead of trying to drive people
to that next video in your pin the comment,
then you might wanna go really hard on making sure
that you have a reminder for people
to subscribe there.
You might wanna go really hard on focusing
on the subscribe call to action your in-screen
instead of trying to get people to watch another video.
So if you have one of the things fulfilled,
then put your efforts on to trying
to get the other things fulfilled
through using the different features
and your verbal calls to action.
And what I mean by that is simply telling people, hey,
if you enjoyed this video,
make sure that you subscribe for more, that simple.
And of course, you make it possible for them
to do that by adding that circle subscribe icon
to your in-screen as well.
Oh, and hey, look at this.
Oh, got you, I got you.
Joke from my youth, you may or may not get that,
but basically how the whole thing went down
is if you actually got somebody to look at it,
then you got the sock them in the arm right here.
But anyway, if we're leveling this whole thing up even more,
and remember, we're still just on the video page right now.
So we're gonna take this even further,
but we're leveling it up even more,
the next thing that you wanna think about
is driving people into playlists and not just driving people
into playlist by themselves,
but driving people into series playlists.
And here's why.
YouTube tells us that if we put videos
into a series playlist and people watch
those videos together, then they are more likely
to show other videos in that series playlist next
to other videos in that playlist.
And here's how you benefit from that,
YouTube is recommending your other content in that playlist
to the people that are watching
that particular video.
So you have YouTube working for you,
trying to get people to watch another one of your videos.
You have yourself working for you
because you're putting these links all
over your channel page trying to get people
to watch other videos. and your viewers
are loving it because you're making it easy for them
to find other content that they wanna watch.
Everybody's winning in this situation and your channel
is growing because of it.
Okay, so what else can we do?
So if our problem with getting monetized is that we need
to solve that we have 1000 subscribers,
and then we have 4000 hours of watch time,
what else can we do in order to make that happen quickly?
Well, here's another thing that you can do,
is if we go off of the video watch page itself,
and we go to your actual channel page,
what you wanna do there once you are
on your channel page is you wanna structure your content
in a way that makes sense based around the interest
that your viewers have around the type of content
that you make.
As an example, let's say that you have a music channel,
you have a music channel
and you have different types of music.
Like let's say that you have some
that's kind of upbeat and kind of funky maybe,
and then you have some other that's more chill,
then in that situation, organizing your content that way
so the people that are into the chill music
can easily find that, people that are into the funky stuff,
then they can click on that and go find that.
If you're a gamer and you're following the idea
of just focusing on a certain type of game,
like all racing games, for example,
then you can break it down by the specific game
on your channel page as well by putting the videos
that are on each game into a playlist
and then you basically put that playlist
on your channel page,
so that when people go to your channel page on YouTube,
as they're scrolling down,
they can see the exact videos or the exact game
that they care about and they can click into that
and then they can watch the videos that you have
on that specific game.
If you have an education channel,
then you would break the content down into playlist
on your channel page around the things that you teach
or the problems that people have that you help them solve.
If you're a tech channel,
you could break it down by manufacture
or the device if you happen to be covering
a bunch of different types of devices.
So ultimately, what you're trying to do when you're trying
to get monetized is you're trying
to fulfill the requirements that you have to have.
You gotta get that 4000 hours of watch time
and get those 1000 subscribers, and the best way to do
that is by taking the people that are already coming
into your YouTube channel and making it easy for them
to find the other stuff they care about
in your channel through linking to it
on your video watch page and organizing things
in a way to where they can easily find what they care about
on your channel page.
Now let's talk about the elephant in the room.
(elephant roars)
In order for these things to really accelerate
how fast you are getting the results
that you're after on YouTube,
it's really important to make sure that you
are still being very mindful about your titles,
that you're being very mindful about how people
are responding to thumbnail and title combinations
when you are publishing your videos.
It's really important that you're mindful about
how people are reacting to your video content.
So because of that, you need to make sure that you are
in your analytics.
If you wanna really get monetized fast,
part of the commitment there is to make sure
that you are digging into your YouTube analytics
on a regular basis and you're being mindful
on paying attention to how people are responding
to the different things that you're doing.
So, make sure you're paying a lot of attention
to your click-through rate on your thumbnail,
also make sure that you're paying a lot of attention
to your audience retention,
your average view duration on YouTube, it's super important.
Because if people are clicking,
but they're not watching your videos for a fair amount
of time, then the video is not gonna do well
and it's gonna become very difficult for you
to get monetized.
If people aren't clicking, then in that situation,
you're not gonna get monetized because you're not able
to do the very first thing,
which is actually get people to click.
So it's really important to make sure
that you're looking in your analytics
and you're being very mindful of how people
are responding to what it is that you're going
because that response is going
to basically be the ultimate decider
on if people aren't going to be able to come
into your content and watch for a long period of time,
which is what you're going for,
and ultimately subscribe to what it is
that you're doing because they appreciate your content
in some way or they find value in it in some way.
It's super important.
And once you can get people to click
on your videos and enjoy your videos for a fair amount
of time to what you are accumulating watch time
with every video that you upload,
then in that situation,
another way to speed up your monetization process
is the upload more as long as you're getting people
to click on your videos and watch them
for a fair amount of time because the more you upload
in that situation mathematically,
the faster you're gonna get monetized
in that situation as well.
To learn even more about growing your YouTube channel,
click into this playlist right here,
and if you haven't yet, make sure you subscribe.
Thank you so much for watching.
I'll see you next time.