So why do I need a company philosophy?
Hey guys, Jason here and welcome to episode seven of ‘Building an Online Business from
Scratch’.
We are almost done with the foundational elements, I have been working really hard behind the
scenes on a webinar, a landing page and some sales pages.
So I am really excited to be sharing those with you over the coming weeks but in this
video I wanted to talk to you about something that kind of seems a little abstract.
And I want prefix it with by saying this is something that has been instrumentally helpful
to me in every business that I have tried to start.
Specifically solopreneur type business where I am going to be a freelancer or I am going
to be creating a series of courses, so online marketing type stuff.
Sorry for hitting the mic.
And it really came about after trying to figure out how do I organise all of these ideas I
have in my head.
Because as entrepreneurs we have a lot of ideas.
And there is a ton of value we can provide to our customers but it can get really hard
to communicate all that in a way that is very short, sersaint and makes sense to people
other than us.
Right?
We have all had the experience ‘I have this wonderful idea, I have this great kind of
road map to solve this problem and then you share it with somebody and they just kind
of look at you and go ‘Ahhhh?
Maybe?
Maybe you want to keep working on that?’
So to keep us from having those types of experiences I like to create a company philosophy, method,
methodology or process if you will and I am going to go through two examples here.
One from a marketing business that I actually wound up putting on hold and then one from
one of my previous businesses ‘The Wealth Titans’ which taught people how to invest
in the stock market.
And this is essentially just to help you kind of create a marketing foundation if you will.
And then you can use this as a springboard for your future products, services and marketing
messages.
So you will definitely want to make sure that you check out the ideal customer video and
I will leave the link up to that in the description below because this is all about talking to
your ideal customer.
So before I jump into my one note file and show you mine, what mine looks like essentially
company philosophy is just your way of communicating your unique take on the world.
It is kind of your world view for your niche.
So for example with investing I wrote it is like a , think of it, another way to think
of it before I dive in is like a really long blog post, a really long comprehensive blog
post if you were just going to explain everything surface level so not super detail just on
the surface level this is kind of what I believe and this is how I think you should do things.
So in the stock market niche I created essentially a three step process for investing and I tied
that in with my marketing by attaching it to the three or four different things I thought
my ideal customer really cared about.
Now it can be things that the ideal customer cares about or it can be things that you identify
as steps in their process.
So without further ado I am going to switch over to like this is a grand reveal or something.
I just have change programs for this.
So I am going to switch over to Camtasia now and walk you through what mine looks like
and then what it might look like on a website and hopefully show you why it is so important.
So let’s dive in!
Alright so this is a big blown up version of OneNote here.
You guys have been following me you know that I really like using OneNote you will see that
I made this a few months back and essentially it is just a outline of how I see the marketing
process.
And for this particular company it was called ‘Act Marketing’ it may or may not do anything
with it in the future we will see.
But essentially I wanted to create my philosophy or take on how marketing should work.
So I will leave a link to a video that I actually wound up creating that goes through this entire
post, but you can see…
What I first essentially did was I asked the question, ‘Okay I want to be a marketer,
right?
So but what makes my view or way of thinking about marketing different from everybody else?
So this was just a large statement of here is what I think marketing is and here is how
I think marketing should be broken down and communicated.
So I came up with the acronym called act for authenticity customer focus and trust... so
I talk about what is going on or what is wrong with the current of doing marketing.
Why I think it needs to change.
I walk through what those first three things are you know?
Authenticity, customer focus, trust…
See here is a draft I set up used authority instead because I changed it for particular
product.
And then I came up with this… ooh that looks really bad, sorry guys because it is all blown
up here.
And then came up with a simple graphic to kind of explain or accentuate my thinking
on how different parts of marketing should interact with each other.
So this can be a simple and complicated, or as complicated as you want but it is just
kind of your way of communicating what you think because your way of seeing things is
different than others.
So let’s go over to the wealthtitans.com and take a look at another example that I
think is going to be a little clearer since that philosophy was kind of much more focused
on being philosophical as opposed to practical steps.
So you will see here I have discovered great investments, increased profits and reduced
risk.
And at the end of the day this is what your philosophy will transfer into as what your
customer ultimately sees.
So you start off with this document, this long blog post, and breakdown what you think
into three parts, I go with three all the time.
You can do more parts but three works really well because then you can transfer it into
this format.
And in my modern wealth report you can see…
I am just going to pull it over here…
It was just essentially went through a series of steps for investing.
So I went through a series of steps for marketing with act.
Authority, customer focus and trust and then I broke down okay this is what, this is where
you start.
You have to start with authenticity or authority, then you have to go to focus on your customer
and then you can build trust.
Alright so it is kind of a process of this is what marketing looks like.
This one for the wealth titans was a process of this is what investing looks like.
First you need to discover great investments, then we can talk about increasing profits.
Then we can talk about reducing your risk because you cannot reduce risk if you don’t
have an investment.
Now the key here and this is why I am surprised that I don’t see this elsewhere.
This is something that has kind of developed so hopefully it is helpful to you.
One of the keys here is that those three steps or phases in whatever your methodology or
philosophy winds up being can easily translate in a way to communicate to different parts
of your market.
So you are always going to have that one ideal customer and remember to click the link in
below to see the ideal customer video on how to create that because that is the foundation
of all your marketing in your entire business that ideal customer.
But your ideal customer will be in different places along the way in terms of where they
are at.
Like this week they might care about increasing profits, next week they might care about reducing
risk.
But wherever they are at one of these three is going to call to them and them and then
they can click through to learn more.
And you already have a document of how all of these intertwine.
You see when someone comes to my site they see discover great investments, they see increase
profits and they see reduce risk.
But…
I will blow this up a little bit.
But they are not going to know that this is part of an actual process.
And because you know it is part of an actual process now when people come and click someone
clicks on increase profits I know how to talk to them because i know they care more about
profits then they do about discovering great investments even though discovering great
investments is in fact a part of the process.
And the same is true for reduce risk.
I am still talking to the same person but they will come to the site and they will be
like ‘oh well, I like the idea of investing but I am really scared of losing a lot of
money.
So I want to learn about reducing risk.
So they are going to go click reduce risk, they are going to get content about reducing
risk.
They are going to be put on your marketing list for reducing risk because they are in
a different frame of mind than the other two.
And you now have a way to talk about reducing risk but you also know how to tie that back
in to the other two because you have already come up with this is my big method or philosophy
for what I do.
Sorry for hitting the mic again.
Discovering great investments, increase profits, reduce risk.
Hopefully that is making sense I really did try to find more documentation on how to come
up with this but I figured it would be just best…
I found that it would be just best to give you two examples and hopefully it makes sense
and gives value of course.
This is just completely like what are you talking about Jason then go ahead and leave
a comment below.
I can hopefully carefully.
So the other one more example here and this is the temporary Jason Whaling site.
Oh if you are curious I used Optimised Press for this guy and then I used Clickfunnels
for this guy.
And I think this page probably took an hour or two and then this page took about three
but that is just because I had problems with this really crummy picture that needs to be
switched.
But anyway, just in case you were wondering.
So on this site, this is focused on guys like you and I who are trying to build their business,
so I still have my one ideal customer who is Scott.
His name is Scott, and so with Scott comes to this site he is going to be looking for
one of three things.
He is going to be either looking to build his business, he is going to grow his brand
because he already has a little business or maybe he has a little business, he is already
doing well and he is going to then want to begin to click autopilot on some of the processes
that he had.
Of course it is not all them.
I am never going to tell you that you can have a completely automated business and you
just sit on the beach that is not really…
If that is your goal then I am not going to be able to help you.
If you want to 80/20 your business like crazy and reduce the amount of hours that you work
then yes I can help you, but business is still work.
You can only delegate and manage so much.
Anyway the way I have this set up is obviously my business building philosophy if you will
you start with authority, you start with building authority, you start small and then you begin
to build off that authority and start growing your brand.
And then once you have that little traction you start automating things so you don’t
get burned out.
Now that is not explicitly said here in the any of these three essentially bullet points
that are here.
These are just glorified bullet points a look of a much larger plan or process, but when
Scott comes to my page; my ideal customer he is going to be more interested in one part
of that overall process.
So if he is just getting started like he doesn’t even have an idea hopefully he is going to
go click on the lightbulb.
And of course this site is under construction so there is no clicking, yet.
So he’ll go click on the light bulb if he already has a little business, he has a little
track shine he’ll maybe say.
Okay well maybe I want to build my brand a little bit or no I’m more interested in
learning how to start to automate things.
So that is a very brief overview of how the company, your company philosophy and you can,
I’ll just scroll through this so you can see it goes on and this one is much longer
this was for the ‘wealth titans`.
How your company philosophy is just or I call it philosophy you can call it a method whatever
its just getting your way out of thinking and your process for one step.
Steps One, two and three of success so if you in the fitness niche you probably have
your fitness philosophy and number one would be losing that initial weight and then number
two would be, step two would be something about okay sculpting your maybe sculpting
your physic or you know optimising your or cleaning your gut or something you know something
that takes them to the next step.
And then part three would, could be something about maybe you going to teach them how to
go into fitness competitions of course if you talking to normal people maybe you would
want to talk about okay you worked this hard now here’s how you just maintain or here’s
how you begin your healthy, new healthy life style without, you know having to stay on
that strict diet that you did in steps one and two.
Of course I’ll just do one more for dating to cover the big three.
In dating okay you can have kay well this is step number one is you know understanding
who you are, what you want and then you know step number two is actually getting out of
the house or talking two actually going on dates or talking to a woman.
And then step number three is you know learning how to just walk up to a woman start talking
to them you know right out of the gate as opposed to using some match service or something
or rather you might in number two.
I’m just going off the cuff here because I am definitely not a dating expert I’m
happily married but not a dating expert by any means.
So thank you or watching I hope you found that informative and actionable if you got
some value out of this please go ahead and hit that like button and subscribe for more
episodes like these.
I’m going to be going from A-Z everything I’m doing to step up hopefully profitable
online business.[16:00] I’m starting from scratch and I’m going all the way to the
first few dollars you know fingers crossed but not really.
I’m going to put in the work and show you all of the work and steps I’m doing to make
my dream of having an online consulting practice a reality.
So definitely want to subscribe and stay tune for more updates and as always drop a link
in the comment below if you got some value out of this video and let me know what you
think your company method or philosophy might be.
I know this episode was a little more pie in the sky as opposed to specific here’s
how you build a landing page or here’s how you choose you company colours or whatever
and we will definitely do more strategic and tactical things like that In the future so
don’t forget to subscribe and I will see you in the next episode.
Take care.