Speaker 1: Today, I am pleased to announce that Google and YouTube have agreed to pay
$170 million, to implement strong conduct relief, settlement, and action brought by
the FTC and the New York State Attorney General's Office, through alleged violations of the
Children's Online Privacy Protection Act, commonly known as COPPA.
Drost: As a result as fine, YouTube has had to make some massive changes that affects
all content creators on YouTube. If you set your channel on videos as "Made for Kids",
the restrictions include comments, personalized ads, info cards, and end screens. Also, your
channel will no longer have access to "Stories", the "Community" tab, "Notification bell" and
a viewer's ability to save to "Watch Later" or save to a playlist. Well, that really sucks.
Don't worry, in this video, you'll discover how these massive changes affect your channel,
videos and revenue, and what you can do about it.
Hi, my name is Herman Drost, if you want to grow your audience on YouTube and generate
traffic leads and sales on autopilot hit the "Subscribe" button and click the "bell" notification
icon, so you've been notified whenever I upload new videos.
What is COPPA? It's a law dealing with how websites, apps and other online operators
collect data and personal information from kids under the age of 13. You got to provide
notice and get parental consent before collecting information from kids. Have a clear and comprehensive
privacy policy, and keep information you collect from kids confidential and secure. YouTube
has to abide by these requirements, otherwise, they'll be fined again. Here are some of the
changes you need to make to your YouTube channel and videos to comply with the law.
For your channel settings, log in the YouTube channel, click on "YouTube Studio", then click
on "Settings", "Channel", "Advanced Settings". You'll see a question that says, "Do you want
to set your channel as made for kids? Yes, set this channel as made for kids. I always
upload content that's made for kids. No, this channel's not made for kids. I never upload
content that's made for kids." The third option is, "I want to review this setting for every
video." If your channel content is not strictly made
for kids, check the setting that says, "No, set this channel as not made for kids. I never
upload content that's made for kids." This will apply to all new and existing videos
across your entire channel. If you don't want to choose a setting for your entire channel,
you can select individual video settings. Click "YouTube Studio", click "Videos", select
a video or videos you want to change the settings for. I'm going to select this one, click "Edit",
select "Audience", select "Yes, it's made for kids", or, "No, it's not made for kids".
You can also select an age restriction if you want to restrict your video to an adult
audience. You can strict it to viewers over 18 or, "don't restrict my video to viewers
over 18 only". Then click "Update Videos". What is "Made for Kids" content? this is content
that contains children or children's characters. Popular children's programming or animated
characters. Play-acting, or stories using children's toys. Child protagonists engaging
in common natural play patterns such as play-acting or imaginative play. Popular children's songs
stories or poems, so how old is a kid? The age of a kid in the United States is defined
as anyone under the age of 13. However, the age of a kid may be higher in other countries,
so consider the factors described previously as appropriate given how a kid is defined
in applicable laws in your country, and consult legal counsel if you have additional questions.
Basically, a kid is anyone that's under the age of 13.
Here are some of the restricted features for "Made for Kids" content. Comments are disabled.
There'll be no personalized ads. This means YouTube won't serve ads based upon the browsing
behavior of that viewer, but they'll still run contextual based ads which are not personalized.
You won't be able to use info cards or end screens. Also, these channels won't have the
ability to use "Stories", the "Community" tab, "Notification bell". The viewers won't
have the ability to save your videos to "Watch Later" or save it to a playlist.
Well, that really sucks and it's going to affect a lot of creators that are catering
to kids. Just keep in mind if you file your videos incorrectly on YouTube, you could receive
a fine of $42,530 per violation, that's if you're taking a court. Your channel will be
suspended or terminated by YouTube, if you abuse the system, so absolutely check the
right settings for your channel and videos to be on the safe side.
Here's a "new video upload" settings that they've added. Click the camera icon, click
"Upload Video", "Select file". Let's select this file, click "Choose". After you've added
the title, description, and thumbnail, you've got the
"Audience" setting down here. "Is this video made for kids?" Then you just check one of
these boxes, "Yes, it's made for kids. No, it's not made for kids."
Every time you upload a new video, you'll see these audience settings and have to answer
the question, "Is this video made for kids?" I always check "No, it's not made for kids",
and to make sure that I comply with the law. If you check the settings for your channel
or videos, you should also be aware of demonetization. YouTube says, "We will stop serving personalized
ads on content that is made for kids, whether designated by you or by our classifier. In
accordance with COPPA, serving personalized ads to child audiences is not permissible.
These are ads that are targeted to users based upon their past usage of Google products and
services. If applicable, this may result in a decrease in revenue for some
creators. Note we will continue to serve non-personalized ads on content that is made for kids. Non-personalized
ads are those ads that are shown based upon context, rather than on user data."
Basically, this means if you check the settings for your channel and videos as "Made for Kids",
YouTube is not going to serve personalized ads, however, they'll still serve non-personalized
ads, so you just won't make as much money. What you can do if you have some videos that
are geared towards kids, then you can just check those videos as "Made for Kids". When
do the changes go into effect? YouTube says, "The new audience setting is to help you better
prepare for broader changes coming in January 2020 when we'll stop serving personalized
ads made for kids content entirely and disable some features like comments and notifications
to comply with the law." Just be aware you'll lose some revenue from your channel if you
have settings "Made for Kids", then comments and notifications will be disabled for that
video. What does YouTube say? I compiled some answers
from TeamYouTube on Twitter and YouTube Creators on Twitter. TeamYouTube says, "Tagging your
channel and videos as "not for kids" doesn't mean that your content is going to be age-restricted.
Your viewers can still watch your videos regardless of age. What the change does is remove personalized
ads on videos tagged as "for kids." YouTube's Creators says, "We'll also use machine learning
to help us identify kids content, so don't be alarmed if your audience has already been
set for you by YouTube. In most cases, you'll be able to override this if you think this
is a mistake." YouTube also says, "We trust you to self-designate your content. Our systems
will override self-designated "made the kids" content in cases of error or abuse."
What's the solution if you want your kids to watch YouTube content? The Kids mobile
app is free. The app will never run targeted advertising without the FTC needing to disrupt
YouTube's main platform, so if you have kids that want to watch YouTube videos, download
the YouTube app. Let me ask you a question, what do you think about these massive changes
to YouTube channels? Post your answer in the comments below. I'd love to get your feedback
and I'm sure others would want to read it too.
Can you still make money from your YouTube channel without showing personalized ads or
Adsense ads? I'm glad you asked. Just watch my next video on how to monetize YouTube videos
without 4,000 public watch hours and 1,000 subscribers. You don't have to join the YouTube
Partner Program and monetize your channel. Thanks for watching and we'll see you in the
next video.