this is one of the most highly requested videos on my channel but in this video i'm going to show you
exactly how much youtube pays me for 1 million views on this channel this is a big one this is
a topic that not many people know about or are willing to talk about and if you are a creator
or aspiring creator i'm going to go over the exact steps i've taken
to effectively increase how much you can earn from google adsense but before we jump into the
analytics another revenue stream that creators can really utilize to earn an income here on youtube
is brand sponsorships and this next portion of the video is proudly sponsored by the motley fool the
motley fools stock advisor is a subscription stock picking service where members gain access to their
library of expert stock recommendations which are carefully aimed at multiplying members returns
and with the market all over the place like it's been over the past 12 months
it's never been more important to know where to park your hard-earned cash and it can be
daunting one of the benefits is that members also receive new stock picks every month from legendary
investors molly fool's stock advisor recommends two brand new stocks to its members each month
sent directly to their inbox it's pretty wild but the expert's average stock pick has returned
500 percent as of january 2021. that's beating the market by five times make sure to check out
the link down below in the description of this video for a special offer just for my youtube
channel and with that i want to thank the motley fool again for sponsoring this part of the video
now before we go any further the point of this video is not in any way shape or form to brag
or boast about earnings the point of this video is to lift that curtain and give insights onto
something that not many people get to see or know about i just posted on my instagram asking you
how much you think youtube pays for a million views and as you can see the answers are pretty
all over the place i mean how much do you think youtube pays for one million views on my channel a
million views on a video yep how much do you think eight to twelve grand eight to twelve grand wow
2 000 3 000. what's the answer if i could have watched a video like this seven years ago
when i started on the platform and saw that it was possible to start a six or seven figure business
with as little as a camera i mean i started on my iphone i started making videos with this
my macbook and imovie i honestly wouldn't have believed them but it would have been very
very helpful to watch a video like this one it's time to lift back the curtain
share my analytics and show you exactly how much money youtube pays me for one million views
so if we sort these by most popular i've been very fortunate as a creator and i've had a few
videos go pretty viral on my channel so what we're gonna do now is go through a few specific videos
and break down how much these videos earned per million views we'll start here with
one of my favorite videos i've ever made i worked out like chris hemsworth for 30 days
and here we go we are in the analytics and as you can see this video has made 23 838 dollars with
9.5 million views per million views that comes out to 2509 and now if we go into the revenue section
we can see what actually matters here we have the cpm rather than me dive into the cpm you can see
here on the screen the analytics tells you exactly what the cpm means and the rpm again you can see
here exactly what that means that's how much you actually earned on the video i want you to really
look at those two numbers the cpm and the rpm and we'll get back to that a bit later i also want you
to note the type of content and the length of the content moving down the line we have nyc apartment
tour 28.5 million dollar luxury apartment this video has made 12 288 dollars and 25 cents over
just about 8 million views which is actually very very low and this is for a few reasons
i made this video three years ago and there is a copyrighted song on this video meaning that it's
in a revenue share with the artist who owns the copyright to the song so i am splitting that money
with the artist this was three years ago i wasn't subscribed to musicbed or epidemic sound where
you can easily pay a subscription per month to licensed music you can see here the cpm is 4.90
and the rpm is only 1.50 which is very very low on the on the spectrum again take a look at the type
of content it's a luxury real estate tour and the video length is only 7 minutes and 23 seconds long
this is probably very surprising for a lot of you watching because these videos have a lot of views
and during this time i did not know how to properly monetize my channel
i have a bunch of videos over a million but i really want to show you where things start
to get interesting when i actually learned about monetization let's click on this one
inside a 32 million minimalist modern farmhouse you can see that this video has made five thousand
four hundred and sixty dollars and forty six cents over just about one point one million
views and that comes out to four thousand nine hundred and sixty four dollars per million views
as you can see that is nearly double the previous three videos and there's a few reasons why that is
let's take a look at the revenue tab so here we have the cpm on this video is 11.46 and that rpm
is almost five times higher than the previous three videos at five dollars and nine cents
just like the last two videos this is a luxury real estate tour same category only the video is
13 minutes and 35 seconds long i want you to keep that in mind as we move forward in this here we
have a pretty recent video our new nyc apartment tour this video has 866 000 views so not even 1
million views yet and the estimated revenue is five thousand six hundred and ninety two dollars
and seventy seven cents and it hasn't even hit a million views let's click on the revenue tab
here we have the cpm at fifteen dollars and thirty seven cents and that rpm at six dollars
and 61 cents again same type of content luxury real estate only the video length is 18 minutes
and two seconds long so here it is the number one thing that can contribute to higher revenue on
your youtube videos you can put this in practice today the number one thing is video length
that's right video length it's one of the main things that can really raise your earnings
on youtube because youtube wants you on their platform for as long as possible and i found the
sweet spot for video length to maximize earnings is anywhere from 12 to 16 minutes now that doesn't
mean make a long video just for the sake of making a long video you have to make a video that people
want to watch for the majority of that time the almighty youtube algorithm is forever changing and
right now it's favoring long format content that's anywhere from 15 to i've even seen 30 minute
long videos and this is a great opportunity to really challenge yourself to make more long-form
compelling content to work on your editing your storytelling to really see if you can make
that piece of content be 15 to you know 30 minutes long and with these longer videos comes more ads
youtube recently introduced mid-roll ads it used to be 10 minutes but now any video
over 8 minutes in length can now have ads placed directly in the middle of the content
the thing here is it's important to find that fine balance right you don't want to put ads
every 30 seconds in your videos because people are gonna click off i really don't have a problem
with mid-roll ads i'm a bit biased because i am a creator myself and the reason why i don't really
mind mid-roll ads on youtube is because with a traditional tv advertising model it's usually
two minutes two full minutes of advertisements for every five to seven minutes of actual content
on whatever show you're watching it is nothing new it's a model that's been around for a long time
the second thing that can increase your ad revenue is the type of content that you're making this
will greatly determine how much you're making on youtube if your content is deemed family friendly
meaning there's no cursing there's no violence there's no explicit content you will earn far more
than say a channel that does raunchy pranks it's really all about your specific genre that you're
in for example finance channels finance channels have an actually absurd cpm there's a guy graham
stefan i don't know if you've ever seen his videos he has shared his analytics and his cpm
his cpm was something insane and the reason for that is because there's one not many people
making finance videos and number two all the businesses that revolve around finance the banks
the investing apps they all have large ad budgets and if you have an audience that is super targeted
in a specific niche they're going to pay a premium to put their ads on your content number three is
watch time we spoke on that a bit regarding video length but people need to be watching the majority
of your content the longer someone is watching a video here on youtube the more youtube itself is
going to push the video the more youtube is then going to deem that piece of content as desirable
for advertisers to then place their higher premium ads on your piece of content for example this is a
video that i made two weeks ago describing the pros and cons of paying ten thousand dollars
per month in rent in new york city more on that in another video let's look at these analytics
here we have the engagement or the watch time here this video is 10 minutes and 16 seconds in length
and that average view duration is 5 minutes and 17 seconds which comes out to just about 51.6 percent
of the video is being watched which is pretty average generally if my videos get anywhere from
50 to 70 percent audience retention that's good that means people are engaged they're watching
the entire video that's a good piece of content and even youtube now this is pretty impressive
in your analytics they will actually break down key moments for audience retention so here you
have the intro this is how many people click off within the first 30 seconds so here we have
that initial drop down to just about under 80 of people watching and then you can click for
the continuous segment this is the section where people are hooked people are not clicking off for
a entire minute of this piece of content and this is ideally how it should look people
click a few people click off majority clicks sometimes they'll go back and watch something
generally it will tend to drop off a bit but it still hovers right at that 50 percent
right to the end of the video where then everyone drops off because you know there's certain hints
that the video is done making content that people will sit there and watch the majority of it it
doesn't do anything if you have a 10 minute video and people are clicking off after two minutes
number four is the time of the year in which you're posting your content the youtube
advertising calendar mirrors exactly the finance world so every quarter companies get a budget to
spend on their advertisements here on youtube if you are a creator in december at the end of
q4 you know your ad rates are through the roof sometimes they're four times higher than their
normal rates and this is because it's the holiday season and advertisers have to spend the rest of
their q4 budget so ads are significantly higher let's take a look at a video i posted in december
and this is very interesting to see this so if we look at the cpm it was 15 and 37 cents right when
i posted that video the cpm was even higher it was around 17 almost 18 yeah 18 dipped back down
peeked up and then something happened the algorithm stopped pushing the content and
you can see here it went from 18 and 43 cents to under 10 in the course of a few days and
then flatlined right around eight seven and then slowly has dipped off and then even right here
another big difference right at the new year it went from six down to four down to three so it
follows the traditional advertising calendar as far as budget so definitely planning those viral
video ideas for november december is a very smart thing to do just so you can really capitalize
on those higher ad rates there's a bunch of quotes out there on becoming a millionaire and
things like that and how most millionaires have i believe it's seven sources or seven revenue
streams and adsense is just one of those revenue streams personally i have done very well with
brand deals if you are fortunate enough to be a creator on youtube and you have a demographic that
is a consumer-based demographic you can charge some pretty premium rates for branded content
now if you want some examples of that comment down below and i might make a video on specific brand
deal rates i don't think anyone has ever done that on youtube so that could be a interesting piece of
content again i want to thank you for your time sitting and watching this video hopefully it gave
you some kind of value some kind of inspiration who knows if you're still watching at this point
but anyway i want to thank you for watching and with that i will see you in the next episode