being an smma or agency owner sucks sometimes let's be real for a minute i'm sure you could
probably think of a few reasons why but anyway let's get down to the nitty-gritty now one of
the main reasons smma is a tough business model is because it's exactly that it's a real business
model it's not some ponzi scheme it's no get rich quick scheme you're not gonna make a hundred grand
in five days and be a millionaire for the rest of your life by not lifting a finger right this is a
real business that requires real work and i think a lot of people coming into this industry have
the misinterpretation that they're just going to get started they're going to reach out to
a couple of restaurants in the local city call a local dentist and say hey mate look i'm going to
offer you this facebook ad service you're going to pay me a grand a month doesn't work like that
right you're going to get rejections you're going to get no's you're going to need to be resilient
you need to learn these skills and you only have to look at the interviews on my youtube channel
with successful agency owners people who are 19 20 years old 30 years old 40 years old making
10 20 30 40 50 in some cases 17 100 000 plus on a monthly basis with their agency if you look at all
of those people you'll realize that it took them all a different amount of time to get to success
to get to the level that they wanted to be within their agency and that's because all of us are
starting from completely different places all of us have completely different knowledge levels and
so we need to take into consideration do i or have i worked in an industry that gives me any kind of
foundational experience that's going to give me the foot in the door or a bit more leverage when
i'm actually starting my agency for me i sign up my first two clients in two weeks or scaled
up to six figures within three months okay people have done that quicker than that but i was gifted
and i was fortunate that i had worked in sales beforehand i could leverage those sales skills
in my agency we look at someone else like um alex who we put on to the um on an interview last week
um one probably a couple of weeks now after recording this video uh alex didn't come from a
sales based background he had no sales experience and so alex had to learn that sales skill and so
it took him a little bit longer to get to that point that he wanted to get at but the point is
is that he recognized that he needed to learn some new skills and he invested his time into learning
that and so one of the most important things and one of the things that really isn't that much fun
at the start for a lot of people is learning the foundational skills that it takes to be successful
as an agency owner and one of the biggest skills that people miss or forget about learning and
one of the skills that people don't even realize they're lacking and one of the probably one of the
main reasons why agency owners fail is mindset training at the start people need to make sure
their mindset is right before they look to start a business okay you need to be in the right
mentality because you may have all the motivation in the world for two weeks whilst you're watching
youtube videos whilst you got stoked about some guide has promised you a hundred point
100 appointments a month and 100k agency in six months right when you're bought into something and
you're excited you're gonna have that motivation level but at the end of it when you're not being
propped up by external forces it's just you your motivation your work ethic your resilience and
your ability to make things work for yourself so we need to make sure that our habits are right we
need to make sure that our routine is right we need to make sure that we're spending our time
on in our personal time doing the right things self motivation working on reading books listening
to podcasts listening to audiobooks if that's not your cup of tea taking online courses watching
youtube videos we need to change the way that we are living our life we can't expect to have a
different result in our life if we're going to act the exact same way as we're acting beforehand when
we launched when before we launched our agency and so we need to invest time initially into our
mindset and that can suck that can be something which is really hard doing that inner deep rooted
kind of finding of who you actually are and what you need to do to change to be successful now when
i first started my agency i was working a nine to five job i started waking up i thought how
can i how can i find time how can i start this business how the hell am i going to start out
reaching companies and so i read a book called the miracle morning by how elrod i talk about
it all the time there's a link in the description i'm not an affiliate it changed my life this book
enabled me to wake up at 5am every single morning enabled me to practice affirmations to create a
vision board to visualize and manifest the love that i wanted to live it allowed me to become
compulsively obsessed with the position that i wanted to be in it allowed me to be obsessed with
learning that changing myself to be from jordan one to jordan 2.0 so i could be this agency owner
i started outreaching in the mornings i started building my lead database i started working on
my lunch breaks when i used to just bum around with friends i changed my mentality i changed
my mindset and that enabled me to do things that i wasn't able to do before so focus on your mindset
when you're first starting out read some books that are really going to help you i'll put some
links in the description of books to help me guys if you know any that helped you then please help
the community out put them down below so that's one of the biggest things make sure we we learn
the foundational skills of course after mindset we need to make sure we jump into sales okay we
need to understand what businesses to reach out to we need to understand how to pitch them we
need to understand that actually we're not really hard selling companies it's one of the biggest
things that suck for me when i first started i came from a sales based role i thought i knew
everything there was to know about sales when i went into my first meeting and i was dropping
all these hard sales tactics the business owner of a local restaurant jane she looked at me and
i didn't just tell that life was sucked out of that she was thinking why is this young
guy sat here trying to force facebook ads down my throat and what i realized was actually it's just
another human being sat on the other side of a table who just needs help it's a conversation
conversational problem-solving exercise it's one human being going to another human being
one trying to help them solve the other person's problems in fact we're both trying to help each
other solve their problems because they're going to give us cash that we need so we can
grow our business quit our job and start the life that we want to start so learn the skills
invest your time into doing that when you're first starting out now you need to understand that even
if you learn the skills you master your craft and you can get incredible results for your clients
you're still going to lose some clients and that sucks right i lost two clients last month
i replaced them with five that's another story and it's okay to lose clients it happens all the time
as long as you keep your pipeline full as long as you make sure you've got somebody else lined up
and you're always outreaching it's okay to lose clients because as human beings we physically
cannot please everybody we can provide the most incredible service the most incredible return on
investment but if there's some kind of personality discrepancy if something's going on in their life
if they want to take things in-house if they've had a fallout with a member of your team if you
made a mistake on their ad account you're going to lose clients and that is okay and you need to get
to grips with that and understand that i see it happen so many times when new style agencies come
along they start signing up some clients they get maybe two three four clients they get really kind
of like on their way they're ready to quit their job and they lose a client and it knocks them back
for six i literally had this conversation with someone close to me not too long ago
you lose a client you have to pick yourself back up and get on that horse straight away you need
to become numb to things like that you need to become numb to rejections and loss of revenue
because at the end of the day that's not or getting hung up on that is not going to get you
anywhere right we need to focus on progressing and getting over that and we need to become just
completely resilient to loss of clients because it's inevitable you cannot avoid that in business
no matter what you do no matter how how hard you work no matter how much of a good service
you deliver it's gonna happen so make sure you keep your pipeline full make sure you're always
allocating time to be outreaching so then when you lose someone you've got someone to replace it
with it's like coming out of a relationship right if you come out of a relationship the reason it
hurts is because you're missing that person you're longing for that person you're wishing you could
do the things that you used to do with them you want to spend time with them in the evening you
want to be embraced by them you want to you want to go out and do fun things and i'm definitely
not saying you need to line someone up before you end the relationship but what i'm trying to say
is pain won't be there if you have something to replace those positive emotions with
if you have a thousand pound retainer and you replace your thousand pound retainer you're not
going to really care what client it's coming with and you're not really going to feel that
pain now another thing that kind of sucks is what i call the curse of entrepreneurship and this is
a blessing and a curse and it's the principle that when you have success when you get something that
you want to get you want more when you hit your first 10k in the agency you're going to want 20k
when you hire your first employee you're going to want two employees when you move into a nice house
you're gonna want a better house and same goes for cars and everything else in life right when
we have that obsession with progression when we desire for more within our life we get the curse
of entrepreneurship and when we get that thing or hit that goal or achieve that thing that we want
to achieve we don't get the satisfaction that we think we're gonna get we don't get that dopamine
release that we're anticipating but in the same light what that allows us to do is to progress
quicker within our business but as a one-man band that can become very emotionally taxing
when you're constantly chasing the next thing and so what i found was one of the best ways to combat
that to achieve more happiness through the agency is through building a team building a team is the
single best thing that i've done in my agency today it has alleviated any ounce of pressure
that i had within that company it's allowed me to just focus on the things that i really enjoy and
it's allowed me to regain the freedom back within my life we have joe my business partner our ad
specialist team tom and seb we've got connor who's on our sales team we literally have everything
covered and i don't even have to worry about it i jump on client calls when i want to and just
kind of talk about their businesses i throw around ideas i'll give them a bit of coaching i speak to
who i want to when i want to i work on new sales systems i essentially do whatever i want to do in
the agency and that's why i started the company in the first place i knew what it was capable
of being i knew we created this organism of people who just worked together and just made sure we got
[ __ ] done to an incredibly high standard i would be able to regain that freedom within my life and
now i can focus on business development now i can actually be a managing director i can work on the
things i enjoy the most and i have no stresses the agency literally causes me no stresses and it just
makes a huge amount of money every single month and we're making a lot of businesses incredibly
incredibly rich and that is the ultimate goal with an agency now i know this video is called why
smma or being an agency owner sucks but to be honest with you my agency doesn't suck at all
it's incredible it's an amazing business that generates a huge amount of money and makes a
huge amount of money a monumental amount of money for our clients we are serving businesses making
them more successful we're building incredible relationships we have an amazing culture and a
team and i'm sat there enjoying the fruits of my labour and i suppose the purpose of this video is
to explain that you will struggle on your journey to being a successful agency owner whatever that
means to you to building a team to regaining that financial and time freedom in your life
there will be things that suck there are still things that pop up every now and then that suck
but trust me it is worth it it's an incredible foundational business that will open you up to
any kind of opportunity that you want to work with in the future it'll build that cash flow
in your bank and you can start any company you want you can work on any different skill
set because you have the time and the means and the resources to do so so whilst it mesa
at the start and in the middle stages sometimes not always enjoy the process it is worth it
in the end and you need to make sure you are resilient enough to stick through it
so you can get to the point of the people that we have interviewed on my channel and all of the
members in the academy who are doing so incredibly well so you can get to the level of success that
you want to get to stick to it be resilient trust the process and follow somebody who you trust
and follow their teachings because they've done what you're trying to do right now tell you the
final thing which sucks about smm actually which i forgot to mention is gurus they're everywhere and
they're taking over right and they are killing agencies like there's no tomorrow they are over
promising under delivering bold claims 100 200 300 appointments agency meetings per month you'll get
100k i saw one the other day was a facebook ad that said as an agency owner you'll make 100k in
12 months guaranteed with my program how are you going to promise someone 100k in 12 months right
you're just going to trip them up on every step of the way it's just a sales technique and it's
killing agency owners and i hate it when i first started my agency there was such a small amount
of people that were teaching online there were a small amount of respectable people who were
teaching the skills that they had learned through building their own agency but i put my whole bank
account the 95 percent of the people who are advertising agency-based programs or coaching at
the moment do not even have a successful agency in fact next time you get roped into somebody's over
promise go ask them about their agency ask them about their clients i can't hide from my clients
can't hide from my agency we've got a full team we literally speak to them put them on our channel
put them on our i mean i can't hide from my agency because my team and my clients are everywhere
over every ounce of social media that we have because we are proud of the company we have
built you will not catch me making these big bold unrealistic claims to new start agency owners so
we can get them to buy our program because to be completely honest with you i don't need the cash i
would rather make simple realistic and achievable promises and guarantees and under promise and over
deliver on every single customer that we have work with a group of motivated people that have done
their homework and build long lasting successful agencies with bulletproof foundations so next time
you get roped into some guru's promises online please check them and do not compare yourself to
them because they're probably not doing for themselves what they're teaching you to do
for you that's it for me guys go sign up some clients i'll speak to you soon cheers