- Did you know,
Instagram has 500 million daily active users.
And that on average,
4.2 billion likes are handed out every single day.
Those are damn big numbers
and they translate into some seriously impressive reach.
As far as social media marketing is concerned.
Instagram is definitely the way to go.
It gets 58 times more engagement per follower
than any other channel.
Meaning you get a whole lot more bang for your buck.
If you aren't already advertising on Instagram,
then you really should be.
(upbeat music)
Hey guys,
it's Hannah here from Neighbourhood,
where we help brands find, sell,
and keep their people.
The platform is almost ridiculously easy to use,
but getting it just right for your brand
can be a bit trickier.
So let's chat through some handy dos and don'ts to help
boost your Instagram advertising strategy.
Starting with the dos,
make your brand instantly recognizable.
You want people to see an image
and know exactly who posted it
and what their shtick is.
Have a logo in images that aren't directly about your brand,
if it helps, but don't be too in your face about it.
Post quality photos,
no one is interested in your poorly lit,
crooked or blurry photos.
This is advertising.
If you wouldn't pay for it space in a magazine,
don't put it on Instagram.
Utilize videos.
Video posts receive 38% more engagement than images.
So they're worth creating.
Post regularly,
59% of users get on Instagram at least once a day,
and you better be giving them something good to look at.
Use your stories.
70% of users watch Instagram stories daily,
come up with a flexible posting schedule and plan.
You need to know what you're posting about head of time.
Believe me, people can tell when you're winging it.
Know your target audience.
If you don't know who you're speaking to,
you'll be spinning your wheels.
Tailoring your post to your audience is key.
Give users something fun to look at too.
Not all content has to relate
directly to your product or service.
Post images and videos that make you smile
and aligned to your brand
or photos of your happy customers and staff.
Use it to give consumers exclusives.
Whether that be a sneak peek of upcoming products
behind the scenes content,
discounts or promotions.
You need to give them a reason to follow you
and pay attention to your posts
and pretty pictures won't cut it every time.
Use hashtags like a pro,
create tags that relate to your product
and use industry relevant or trending hashtags,
to get more reach.
Talk to your followers and follow them back,
repost their brand relevant content,
reward them with promotions,
get them involved by asking for their user generated content
or comments on their photos.
Engage them.
Ask them questions.
What do they think of the new color
or the new look of your website?
Create a conversation.
Actually interacting with your customers,
tells them you're super personable
and they'll love you for it,
but be cool about it.
Don't go overboard,
keep it relevant and to your brand,
give your brand a personality,
create a signature style or look
and tell a story with your posts.
And lastly, use Instagram Ads.
Get some bang for your buck.
Instagram ads spend is about half the cost of Facebook
with Instagram approximately $5 per a thousand impressions.
While Facebook is roughly $10 per a thousand.
If you enjoy this video,
be sure to subscribe and leave a like,
and if you're on YouTube,
make sure you hit that bell
so that you can stay up to date
on all our latest videos delivered every week to your inbox.
Now let's talk about the don'ts.
First off,
don't skip out on your profile.
Make sure you have a great bio,
all the relevant links to your other social media accounts
and your website, contact info, et cetera.
Your followers need to know exactly who you are
and how to find you.
Don't make up a ton of crappy hashtags
that no one's ever going to search for
and will only end up making you
look like you're trying way too hard.
Don't post a irrelevant photos and videos.
We get it.
You smashed up on toast looks delicious,
but unless you're a cafe,
we don't need to see it.
Don't overpost.
Too many posts in a day
and people are going to start ignoring you
and simply scrolling past,
but also don't under post.
Under post and you will be forgotten,
simple as that.
Don't repurpose content from other platforms,
Instagram isn't like Facebook or Twitter or Snapchat.
Don't make the mistake of thinking they're interchangeable.
You need a specific social media strategy
for each platform you use.
Instagram is about beautiful images and videos
and you need to make that happen.
Tumblr is the exception.
Don't be too self-promotional,
brands that are constantly touting their own horn,
are as bad as people who do it.
Think about that for a second.
People who follow brands on Instagram
do so to engage with them,
not to be advertised at,
that might be your end game,
but don't make it obvious.
And finally,
don't write giant blocks of text in the description
because no one's going to read them.
So there you go.
A crash course in Insta advertising using these simple
do's and don'ts can take your Instagram presence
from scraping the bottom of the G league
into the big leagues and gunning for the championship.
If you found this video helpful,
then feel free to share it with someone you know,
that needs a hand with Instagram advertising.
You can also subscribe to our blog
where you'll find a bunch more tools,
tips and templates to help you find sell,
and keep your people,
just like Neighbourhood does.
So that's it for me.
Happy Marketing!
(upbeat music slowly fades)