as a graphic designer some knowledge can only be obtained by multiple different
years of experience or unless someone comes along and gives you a shortcut
and tells you all about that stuff that's where I come into the situation
so when you design something don't just place this here or that image over there and maybe
then wax some typography slap bang right here sure you could actually end up with
good designs now and again but it's not an ideal situation or way to work in the long term instead
you should be aiming to make a visual language and after all graphic design is basically visual
communication inherently so as a means to sell something or inform people about something but
what do I actually mean by visual language it has a perfect example by Eric Hairston this
design uses a bold bright base color and that's accompanied by a black and white it heavily uses
shape psychology of angle straight lines modern Sans serifs and a specific style of Photography
and model you could call this visual language Urban or trendy maybe even Brash and a bit loud
but the visual language is there to be seen the designer knew the target audience and he knew what
kind of message to send to that target audience and thus created a visual language around those
things so as a designer remember that your design is a group of assets and objects that should speak
the same language and it shouldn't be some kind of haphazard piece of work just thrown together
for the second thing amateur designers wish they knew earlier ask yourself this you've
just clinched a new client what's the first thing you do are you someone who simply slinks down into
the office chair and starts designing if that's the case you could be doing things so much more
efficiently you see there are maybe five percent of designers out there who can just simply start
designing right away and actually make something good but even these people would benefit from what
I'm about to say right now instead of trying to be that five percent of naturally gifted
creative Geniuses when most of us aren't try and construct a design process so you can ensure your
client says yes at least 90 of the time if you ignore the research phase of the process when
it comes to actually trying to sell your ideas or concepts to the client you won't have much
stuff to back those ideas up take this design example here if the designer had a process and
thoughtfully made decisions based on the brand and the audience they could maybe say something
like they chose a serif font to enforce the superior and quality aspects of the product
and also how it appeals to the demographic of the drink itself or how the viewer is going to begin
their Journey at the very top with the almost golden appearance of the whiskey to the droplets
of whiskey down to the typography and then the product itself they could explain the reasoning
for the blue background because it complements the Amber orange of the whiskey and so on and
on in high quality professional design there should be absolutely no shortcuts in the process
thank you time management is a huge factor and this is something I wish I told myself a decade
ago in every project before you send your designs to the clients a lot of amateurs fall into a trap
say for example it has taken you 10 working hours to get to a point where the design looks around
98 finished to you don't spend another 10 hours on that two percent as designers and creative
people we can often obsess with our creations and keep pushing the finishing point forwards
further and further away at our reach sure we don't want to send in unfinished work that's
not complete of course that goes without saying but also we don't want to spend too long on a
design you should know when to say hey hey hey that's enough the client is going to be
happy with this when you become serious with your design career you'll realize that time is one of
the most important assets that you actually have so that remaining two percent becomes less and
less important certainly not 10 hours important that's for sure a portion of those 10 hours could
be better spent on another project getting more clients or marketing yourself online and so on
there is often a misconception that can lead some people to undesirable places as a designer on the
one hand we have procrastination and on the other hand we have creative block some people do get
these confused but say for example you wake up and you find yourself doing just about anything
apart from doing what you should be doing in your work that probably has absolutely nothing to do
with creative block and more to do with a lack of drive on your part now I'm going to let you into
a little secret hack I've learned when it comes to procrastination dopamine science is realizing that
dopamine isn't necessarily the feel-good hormone when actually in fact it's more like the hormone
that gives us drive and willpower to do something these days we are surrounded by quick dopamine
fixes from smartphones computers TVs and so on we love instant gratification but this actually
kills our drive to succeed and Achieve stuff and to break away from this you need to stop searching
for those quick dopamine hits and you want to actually get dopamine from achieving something
productive try a social media break for a couple of days where you only use it for useful means
such as watching cool stuff right here at Satori Graphics but if you can limit your quick dopamine
hits you will find your creativity and your drive will flourish thus a killing of procrastination
and also creative block in one Fell Swoop and for the next part of the video I thought I'd
tell you some quotes that are really important and really helpful when it comes to being a
designer it's not what you know but who you know this actually goes a long way and it's
a great idea to network and to make friends in this industry don't get it twisted you're
not an artist you're someone who supplies visual communication for a secondary entity so they can
capitalize and improve their situation designed with purpose because good design has purpose
this comes down to how every design should be functional and have a direct reasoning behind
it and if you'd like to understand and learn how amateurs think differently about typefaces then
just click that video on screen and until next time guys design your future today peace [Music]
you know