I didn't see that happening! Well.. I kinda did. This video "Ten 360 camera tricks in
90 seconds" has been my first video ever to pass 1 million views and getting
that many views comes by no coincidence there were several specific things I did
that increased that videos chances significantly of going viral so I
thought I'd make a video deconstructing this video and show you guys exactly
what it was that led to my video getting 1 million views!
the first thing you may have noticed is that this is a facebook video and not a YouTube video Facebook
and YouTube are two of my favorite platforms to post videos and each one
requires a different strategy with YouTube your videos are like a fine wine
they get better with age and as time passes the views grow and grow with
Facebook your videos are more like a one-hit wonder where they'll get a lot
of views to begin with and then a week later everyone will have forgotten about
them so it's important to know this in advance of making a video and if you
choose to target Facebook then you need to make a video that has all the
elements of that one-hit wonder I still don't have a video on YouTube with more
than 200,000 views whereas on Facebook now I've officially cleared 1 million on
a single video and although a facebook view only requires 3 seconds of watching
it's hard to get 3 seconds of attention on Facebook there's so much awesome
content on there and you will compete for people's attention if you can create
one piece of amazing Facebook content then that will do wonders for your
career and really get you known as someone that can get a massive audience
and then hopefully other people will want to be involved with that and with
you next I would say length length is key the shorter your video is the more
likely it is that viewers will see it all the way through to the very end if
you can keep your videos under two minutes and keep it good for the entire
two minutes then you've successfully captured an audience members attention
and then you're likely to get another and another and another until eventually
5,000 people then 10,000 then 50,000
and 500,000 then 1,000,000 seriously though how many videos over
ten minutes long can you remember going viral on Facebook any the longest I can
think of is maybe five or six minutes who do yourself a favor keep your videos
short and cater to that three-second attention span next looking here my
premier timeline and the first thing you might have noticed is that this video is
Square why is it Square am I trying to be all hipster and cool no I'm not I'm
making my video square for a very specific reason and that reason is this
more people consume Facebook content on a phone they don't desktop in 2018 you
must always think about where your content is going to look like on this
thing above desktop because most people consume social media of any kind on
their phone so it's important it looks good on a phone screen here's what the
video looks like if I had have kept it as a rectangle and here it is as a
square it takes up so much more of that phone real estate the audience will be
able to see every detail that you want them to see and it looks just so much
nicer on that smartphone screen I don't do this with all my videos because I
just simply don't have time but if I know my video stands a decent chance of
being shared around a lot and getting maybe 5000+ views I will put in the
effort of converting my 16:9 into a square to enhance that viewing
experience on a phone the next thing that's uber important is the opening
shot you have three seconds to capture the audience's attention so don't start
on tiles or anything boring make it one of your most exciting shots of the
entire video the opening shot is the bait that you dangle in front of
people's faces if the audience liked it they'll grab it and they'll slowly let
you reel them in the opening shot of this video is exciting it's dynamic it
shows the tiny planet from the get-go can you imagine if I made this a
text-only intro it would look something like this
when you have 3 seconds to capture people's attention is this going to do
it ah-ahh showing the tiny planet is so much better because it shows the interesting
content straight away something else you might have noticed about this intro is
I've written the text 10 360 camera tricks in 90 seconds why have I done
that because more than 50% of people that are consuming content on their
phones are not consuming it with the sound on with every new trick I show I
add the name of the trick so people more or less get the idea of what the tricks
called and how you do it don't put too much text but a little bit can go a long
way something else you may have noticed about this timeline is every shot is
only a few seconds it's snappy it's to the point
I'm not holding shots for longer than they need to be I'm treating every new
shot as an opportunity for me to capture my audience's attention for 3 more
seconds only I don't take their engagement for granted I'm always mixing
things up with that said you absolutely can use longer shots however they need
to be dynamic and it need to be able to hold the audience's attention every
3 seconds just think of it like 3 seconds 3 seconds 3
seconds you need to be able to grab their attention throughout the entire
video not just at the beginning not just at the end but constantly another reason
this video was received so well is a gives value I always make videos with
the intention to give value instead of just show off my work you can see
there's ten really valuable tips inside of this video about how people can make
better 360 photos and videos with any 360 camera they own if this was just a
compilation of some of my best Tiny Planets there's no way it would have
gotten the response it got people like to be entertained but they also liked
getting value people's time is valuable so you need to educate them inspire them
entertain them do all of them within the same video so just have this in the back
of your mind give value and people will love you I know for a fact my videos
give value and that's how I've been able to grow my channel past 20k subscribers
now because I'm not just showing off my work I'm actually teaching people
inspiring people there is value in it for my audience the next extremely
important ingredient of a viral video is the title you give it I know you're
probably looking at this one and thinking 10 360 camera tricks in 90
seconds what's so good about that anyone could write that and you are
right but writing short concise text is an art form you need to carefully
consider your wording and pitch the value of the video within those few
words you choose to title your video with so once this video was finally
published to Facebook and I got to my second view after my dad and my mum
watched it I started deliberately lighting the fire underneath this video
which led to its massive share-ability because I knew this was a video that
could benefit so many 360 camera communities I went and shared it to
about 5 to 10 different 360 camera groups it's important you don't spam
these groups because they'll probably boot you out pretty fast but if you can
genuinely give value to these communities then people will feel
compelled to share the video because they in turn are giving the value of
your video to their audience to always have shareability in the back of your
mind as you're creating your video you need to reverse engineer it so people
are likely to click that share button to think about if you would share the video
personally if the answer's no then you probably need to make some tweaks either
with the content or the edit so the most amount of people on Facebook would be
likely to share it so if you implement these 9 things with your next Facebook
video I guarantee you will get more views than you ever imagined look the
content has to be good so also put a lot of effort and consideration into your
content because if you do all those things and still bad content then people
won't want to share it around and it won't get a lot of views so spend the
extra time get your content as perfect as you can get it if you want some hints
about how to make the best tiny planet photos and videos check out my ebook
I've written down all of my knowledge about how to create tiny planet content
that gets a lot of attention on social media both Instagram Facebook and
YouTube written all the hints in there it also has a big social media marketing
section at the end because you can be a good photographer or video shooter but
if you don't understand the marketing side of things then your masterpiece
will get an audience of two people and you know who those two people are
cool guys hope you found this interesting don't forget to hit that subscribe
button down there as well as like if you liked this video and feel free to check
me out on Instagram and Facebook as you so wish until next time don't forget to
capture your world in 360 keep shooting keep editing keep hustling and I'll see
you in the next video