>>> WE'RE READY TO RUFFLE IT UP, RUFFLE UP YOUR SUMMER WARDROBE.
HERE TO EXPLAIN GOOD HOUSEKEEPING DIRECTOR.
HEY. >> HEY.
>> EVERYWHERE I'M SEEING RUFFLES.
THERE IS A SCHOOL OF THOUGHT IT'S OLD-FASHIONED AND FRUMPY.
>> LET'S BE HONEST. IT IS NOT A NEW HOT TREND, LET'S
SAY. IT'S HAS BEEN AROUND SINCE 16th
CENTURY. LET'S BE HONEST WITH THAT.
THE BEST TRENDS EVOLVE. DESIGNERS KNOW HOW TO MAKE THEM
FRESH AND NEW. WE'RE GOING TO SHOW YOU THE
RUFFLES OF 2017 AND WHY THEY ARE DIFFERENT.
>> LET'S BRING OUT OUR FIRST LOVELY MODEL AND TAKE A PEEK.
>> RUFFLES GET THE BAD RAP OF BEING TOO PRECIOUS, TO PRIM.
THIS IS THE WAY TO DRESS IT UP. WEARING A TOP.
>> ROUGHLY DOWN THE CENTER. >> A BUSTIER, DOES FEEL A LITTLE
EDGIER. WE PAIRED IT WITH A BALLET
SKIRT, WHICH IS POPULAR. WE LOVE IT.
FEELS A LITTLE STREET STYLEY, NOT TO OVERLY DONE.
>> LET'S BRING OUT OUR NEXT AND TAKE A PEEK HERE.
>> HERE WE HAVE MATTIE. OFTENTIMES PEOPLE DON'T THINK
YOU CAN WEAR RUFFLES TO WORK, ALMOST READS TO GIRLY, NOT
POWERFUL. THIS IS A SKIRT FROM LAYNE
BRYANT. A LOT OF WOMEN ABOVE A CERTAIN
SIZE, DO I NOT WEAR RUFFLES BECAUSE I DON'T WANT VOLUME.
MATTIE LOOKS SO GORGEOUS, GETTING COMPLIMENTS ALL THE WAY
UP. THE RUFFLES CASCADE DOWN, THAT'S
WHAT YOU'RE LOOKING FOR AND ON AN ANGLE.
YOU WANT THEM ON A BIAS. >> LET'S LOOK AT YOUR TOP, IT'S
NOT PART OF THE SEGMENT, IT'S AWESOME.
>> IT IS PART OF THE SEGMENT. THIS IS FROM LULU'S UNDER $35.
>> TALK ABOUT THE MANNEQUIN. >> YOU CAN USE RUFFLES,
STRATEGICALLY PLACE THEM TO FLATTER YOUR FIGURE.
THIS THIS CAN INCREASEREASE A F BUST F YOU'RE WORRIED ABOUT YOUR
STYLE AND YOU'RE NOT A SUPER GIRLY GIRL.
CAN YOU GET THIS AT TARGET. IT'S LIKE A BOMBER JACKET.
ISN'T THAT COOL? ALSO IF YOU ADD THEM TO THE POEM
OF THE SKIRT IT CAN HELP CREATE CURVES.
THIS HERE IS A LITTLE RUFFLE ON THE CUFF, AT THE BEACH.
>> STOP IT. ARE PEOPLE WEARING THAT?
>> YES. >> ADD IT TO A DISCREET LENGTH.
>> THAT'S ADORABLE. >> THIS IS ADDING RUFFLES HERE
AND VOLUME ON THE SLEEVES, IT CAN MINIMIZE.
>> GO TO A SUMMER PARTY WITH FLIP FLOPS.
SPEAKING OF SHOES. YOU'VE GOT SHOES COVERED.
>> WE HAVE IT ALL. EVERYTHING WE LOVE ABOUT THIS
ALL IN $100. YOU'RE LOOKING AT PLACES LIKE
TOPSHOP, NINE WEST. WHAT'S KEY HERE, HODA, IS IF YOU
HAVE AN OTHERWISE NEUTRAL OUTFIT, RUFFLES AND FRILLS ARE A
GREAT WAY TO ADD DEPTH AND TEXTURE.
MINIMAL EFFORT, MAXIMUM IMPACT. >> IT'S COOL.
ON THE BAG, TRE COOL. >> ROUGHLY, CLUTCH, CHOKERS
EVEN. >> RUFFLED CHOKERS.
>> DEPENDING THE WAY THEY ARE RENDERED.
>> ON SOCKS. >> THIS JEWELRY, LOOK AT THE
RIPPLE JEWELRY. >> GORGEOUS.
>> REALLY FUN. YOU'RE EXCITED TO GET TO THIS.
>> WE'VE SAVED THE BEST FOR LAST, CAN WE POINT OUT?
>> HOW ADORABLE. >> AUBREY IN THIS ADORABLE AND
SUPER AFFORDABLE RUFFLE. THIS IS FROM THE GAP.
WHEN IT COMES TO KIDS, THIS IS FROM KATE SPADE.
>> LOOK AT IT. >> THE MORE RUFFLES AND FRILLS
FOR BABY, THE MORE ADORABLE. >>