OK, so full disclosure, at least 100,000
of the nearly three million views
that that video has at the time that we're shooting this
are me.
I have watched this video too many times--
just straight up too many.
Whoa Whoa Whoa's GIF-ness, like "I Don't Need a Reason,"
and "Say It," is both tempered and augmented by the fact
that it's set inside video.
There are these rascal-esque tableaus of stuttering repeat
where even though the context is resetting around him,
Watsky's brain case and mouth zone are progressing linearly.
Unlike "I Don't Need a Reason," though,
there is transitional material into and out of the loops
of Whoa Whoa Whoa.
This makes Watsky's stuttering, repeating loops
feel more like important moments in a progression,
as opposed to equally important entries into a set.
However, there is that same hesitance we saw in "Hangover."
Whoa Whoa Whoa's loops and starters
are powerful, especially when there's flame in the frame.
They feel earned and relevant, but not really committed to.
Except for that thing at the beginning with a flaming hand--
that one is basically perfect.
Super into it.
And where, you might ask, do you go from perfect?
You go to our last video, "Papi Pacify," by FKA twigs.
This, I think, is a really powerful example
of how one can use video to get into and out of moments
dwelt upon as though they might be animated GIFs.
This is-- man, this is so good.
It's also so sessy.
Just super sessy.
Sessy time.